Zapraszam na wyjątkowy live, podczas którego omówimy, jak wykorzystać narzędzia AI takie jak ChatGPT i Claude AI w optymalizacji SEO oraz kampaniach PPC na Amazonie. Dowiedz się, jak sztuczna inteligencja może zwiększyć widoczność Twoich produktów i zoptymalizować koszty reklamy.
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KRÓTKO O MNIE: W swoim dorobku mam 1 milion euro wydatków na marketing oraz niezliczone godziny szkoleń na temat sprzedaży e-commerce. Sprzedaży na Amazon uczyłem się na własnej skórze i z własnych błędów, co doprowadziło mnie do posiadania jednego z pięciu największych kont sprzedażowych na Amazon. Od 2016 roku pomagam przedsiębiorcom prowadzić biznesy oparte na platformach takich jak Amazon, Kaufland, eBay czy Etsy. Obecnie prowadzę firmę liczącą 70 pracowników, która wspiera małe i średnie przedsiębiorstwa, a także spółki z o.o., spółki akcyjne oraz spółki skarbu państwa. Posiadam również własne marki na Amazon, które z roku na rok umacniają swoją pozycję na tej platformie.
📈 Boost Your Amazon Sales with Effective PPC Strategies 📈
In this comprehensive video, Brandon M Young shares advanced insights into Amazon’s PPC strategies and how to optimize your campaigns for better conversions and profitability. Learn crucial tactics such as:
🚀 Launching targeted campaigns with high relevancy
🔍 Analyzing your performance using impression shares, click shares, and conversion rates
⚙️ Grouping and optimizing keywords effectively
📊 Using Amazon’s advanced data for in-depth analysis and decision-making
🔄 Implementing a feedback loop to continuously improve your campaigns
🎯 Understanding when to push more traffic and when to back off
🔧 Fixing conversion rates by comparing with top competitors and optimizing product listings
Whether you’re targeting keywords like “toiletry bag” or “men’s shaving bag,” Brandon walks you through how to manage your PPC campaigns to achieve top organic rankings and maximize your profitability.
Plus, discover how to troubleshoot low conversion rates using a detailed worksheet that evaluates crucial elements such as main images, packaging, pricing, and more.
📞 Join my next FREE Masterclass and Q&A: https://sales.sellersystems.com/seller-systems-youtube
Chapters:
00:04 – Introduction to conversion factors and initial campaign steps.
00:53 – Tracking performance, impressions, and evaluating PPC performance.
02:09 – Strategies for increasing traffic and handling indexing issues.
03:07 – Feedback loop for performance and traffic analysis.
03:37 – Deciding on continuing or abandoning keyword routes.
04:15 – Question about benchmarks for conversion rates.
04:23 – Comparing conversion rates with top competitors.
05:06 – Sending traffic to related keywords and keyword grouping.
05:39 – Importance of targeting one route at a time.
05:58 – Steps to take if conversion rates are low.
06:10 – Detailed worksheet for improving conversion rates.
07:33 – Example of improving a product’s main image to boost sales.
08:30 – Conclusion and information on accessing the full webinar.
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👉 The System: https://www.sellersystems.com/innercircle
In todays training I’m going to show you how to set up your Amazon PPC Campaigns to maximize your results and scale your business fast.
I do this by following these six steps:
– Sponsored Products Selection
– Naming Your Campaign
– Daily Budget
– Keyword Selection
– Implementing Negative Keywords in Broad and Auto Campaigns
– Setting Initial CPC Bids
But before we get into campaign creation, its essential to remember these two principles when creating Amazon PPC Campaigns.
Amazon only cares about high high conversion rates and high sales velocity, so focus your efforts around these two things.
Use Single Keyword Ad Campaigns because they let you allocate your entire budget to one keyword or ASIN, offering unparalleled control and the ability to fine-tune your budget, top-of-search bid placement, and maximize effectiveness.
00:00 Introduction
00:59 How We Set Up Amazon PPC Campaigns
04:35 Broad Match Campaign
06:12 Exact Match Campaign
07:07 Product Targeting Campaign
08:24 Conclusion
Struggling to get impressions on your Amazon ads? You’re not alone! In this video, we dive deep into common reasons behind low ad impressions and provide actionable solutions to help you optimize your campaigns. Whether you’re setting your budgets too low, targeting irrelevant keywords, or facing high competition, we’ve got the tips you need to succeed.
Visit myamazonguy.com/ppc for more PPC optimization tips!
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Timestamps:
0:00 – Introduction: Why Amazon Advertising Can Be Challenging
0:09 – The Common Problem: Low Impressions
0:27 – Case Study: Analyzing a New Account
0:48 – Tip 1: Check Your Daily Budgets
1:30 – Tip 2: Understand Your Keyword Costs
2:20 – Tip 3: Importance of Search Volume
3:11 – Tip 4: How to Adjust Your Bids
4:55 – Tip 5: Focus on Relevancy and Indexing
🎓 FORMACION ACADEMIA AMAZON FBA 👉 https://go.libertadvirtual.tv/acamzfba
🎓 Cómo empezar en Amazon en 90 días 👉 https://go.libertadvirtual.tv/MastercIasslv
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👁 DESCRIPCIÓN: Cómo llevar tus campañas PPC en Amazon al siguiente nivel. Este vídeo me ha llevado 10 años poder hacerlo, he perdido mucho dinero por no saber hacer bien mis anuncios PPC y por eso hoy te traigo esta información, para que puedas vender en Amazon bien y ahorrarte todos mis errores.
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00:00 Introducción Campañas PPC
01:10 Cómo Funciona el ACOS en Amazon
02:34 ¿Qué Significa un ACOS Alto?
03:34 Prompt de ChatGPT para Amazon
06:47 ¿Cuál es el Mejor ACOS para PPC?
14:42 Conclusión de la Campañas PPC
Gear up for an epic Amazon PPC AMA session with My Amazon Guy’s VP of Marketing, Kevin Sanderson, joined by the advertising wizard Andy Craig, Founder of AdHabit.
Prepare to have your strategy playbook rewritten with game-changing insights.
Here’s why this session is a game-changer:
↳ Capture groundbreaking tactics to supercharge your Amazon campaigns
↳ Learn from Kevin Sanderson’s expert playbook on driving success
↳ Interactive Q&A with Amazon marketing royalty – bring your toughest questions!
This podcast is where true Amazon legends are made.
Save the date, prep your questions, and get ready to join the elite!
Step into the arena where Amazon marketing champions are forged!
Timestamps:
00:00 – Introduction to PPC Advertising on Amazon
10:29 – Introduction of Guest Expert Andy Craig from Ad Habit
11:27 – Importance of Being Proactive with Amazon Ads
12:01 – Interactive Session: Viewer Participation with Emojis
12:46 – Andy Craig Shares His Background in Amazon Advertising
17:13 – Turning Viewer Frowns Upside Down: Improving Ad Performance
18:12 – Q&A Session Begins: Tailoring PPC Campaigns for Success
19:00 – Addressing Budget Allocation for PPC Campaigns
20:27 – Optimizing Auto Campaigns: Splitting for Better Control
22:43 – Advertising Strategies for Repeat Purchase Products
24:53 – Budget Management and Prioritizing Campaigns Based on Performance
26:26 – Effective Budgeting for High and Low ACoS Campaigns
27:36 – Understanding ACOS and TACOS in Campaign Optimization
29:16 – Strategies for Handling High ACOS Campaigns
30:15 – Utilizing Negative Keywords and Dealing with Non-Converting Keywords
30:51 – Strategies for Setting Cost-Per-Acquisition Goals
32:49 – Tracking and Optimizing Amazon PPC Campaigns Effectively
35:46 – Managing Keywords for Optimal PPC Performance
37:45 – The Role of Category Targeting in Amazon PPC
38:43 – Keeping TACOS in Mind While Optimizing Campaigns
40:37 – Understanding the Stages of PPC: Launch, Grow, Maintain
43:55 – Key Metrics for Business Growth and Understanding Placement Modifiers
44:21 – Strategies for Bidding Competitively in Amazon PPC Auctions
47:16 – Category Targeting Strategies and Refinements
47:58 – Emphasis on Exact Match Product Targeting for New Sellers
48:25 – Key Metrics for Business Growth Beyond ACOS and ROAS
49:33 – Understanding Placement Modifiers for PPC Campaigns
50:47 – Strategies for Competitive Bidding in Amazon PPC
53:02 – Effectiveness of Expanded Product Targeting in Campaigns
54:06 – Resources for Learning Amazon PPC Strategies
55:06 – The Importance of Testing and Learning from PPC Campaigns
56:12 – Managing Expectations and Emotions in PPC Campaign Management
57:20 – Beware of Shiny Object Syndrome with New Amazon Features
57:57 – PPC Strategies for Launching Similar Products
59:05 – Budget Optimization and Allocation Among Different Sponsored Ad Types
1:00:01 – Setting and Understanding Budget Recommendations
1:01:08 – Importance of Bid Over Budget in Campaign Optimization
1:02:47 – Lack of Impressions for a Targeted Keyword and Possible Solutions
1:05:57 – Discussion on Negating Keywords in Auto Campaigns for Better Control
🎉 Brace Yourself for the Ultimate Amazon Ask Me Anything (AMA) Livestream Extravaganza, starring the dynamic duo of Marissa Linzey and Elizabeth Greene!
🔥 Ignite Your Amazon Campaigns and Catapult Your Advertising Prowess to New Heights! Look No Further! Prepare to Immerse Yourself in an Electrifying AMA Experience, featuring the Brilliant Mind, Elizabeth Greene, the Powerhouse behind junglr.
🌐 Dive into the World of Amazon Ads Mastery at https://www.junglr.com/ – Where Triumph is the Destination, and ACoS is just a stat on the journey.
📊 Embark on a Revolutionary Amazon Advertising Odyssey, Elevate Problem-Solving to Artistry, and Carve the Path to Unprecedented Triumph! Join Us for this Unmissable AMA Session, and Let’s Redefine Success Together!
Take our Free Quiz to Evaluate your Amazon Campaigns: https://bit.ly/nomadz-free-quiz
Part 2 of this video: https://youtu.be/jPD0gRQpm_4
In This week’s tutorial, Lucas shows you how to rank #1 in a category with only 5 campaigns. This is your Amazon PPC experts’ phase 1 approach to accumulating healthy growth with a product. The right five Campaigns can be enough to rank and test keywords based on research. Having more campaign’s than you need can hurt you in many different ways. You have to think small when you launch, then expand overtime.
Your Amazon PPC Expert shows you how to jump start your campaign management. Make sure you do your research behind launching these campaigns. Here are the campaigns you can start with. Name- SP-EX, SP-PH, SP-PAT, SBV-EX, and SBV-PH. Make sure you name them correctly because you always want to be organized with your PPC. Also, it makes your life easier moving through your research.
Researching your competitors can be a major component to launching because you have to give the customers what they are not getting from the other sellers on Amazon. Fill a void that the customers want. And one of the keys to moving past your competitor is a video ad that shows the customers exactly why your product is better than the competitors. Also, during this phase 1 process, your focus should be on conversion rate and nothing else. Conversion rate is the statistic that will show you how well you are ranking.
In conclusion, your Amazon PPC expert shows you step-by-step to dominate phase 1 launch of a product. Five campaigns can get you where you need to be if all the research is done correctly. You can see the data behind why Lucas simplifies a launch strategy.
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Content:
✔️ – 0:16 – Launching a Product with just 5 Campaigns
✔️ – 0:52 – Exact Match Campaign
✔️ – 1:16 – Phrase Match Campaign
✔️ – 1:33 – ASIN Targeting Campaign
✔️ – 3:33 – Video Campaigns
✔️ – 6:01 – Look at Orders and Clicks
🎁 Reach out to us for a free PPC audit: info@nomadz.com
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About Nomadz:
I’m Lucas Kwiatkowski, founder and CEO of Nomadz, a digital team of freelancers specializing in Amazon Ads. I’m a data nerd at heart and starting managing PPC for brands in 2015.
These advanced Amazon PPC videos were made after years of diving through data myself and learning everything there is to know about hundreds of different brands on Amazon. By being transparent with our strategies and tactics our hope is to further educate the Amazon Ads community. Videos include; case studies, new Amazon PPC features, beginner tutorials, advanced strategy and seasonal strategies.
Nomadz as an agency helps to scale large brands stuck at sales plateaus by building strong relationships with them and coming up with a customized PPC and DSP plan. We are always looking to work with new clients and hire new Nomadz for the team. Reach out to us at anytime: info@nomadz.com
In this video, we have Vince Montero, a PPC expert from Trivium Group, who will guide you through the intermediates of Amazon PPC. You will learn semi-advanced PPC, how to optimize your Amazon PPC campaigns, and how to make data-driven decisions to improve your performance. Vince will provide valuable tips and insights on how to make the most of your Amazon PPC budget and how to track your progress. Whether you’re a beginner looking to start your Amazon PPC journey or an experienced seller looking to improve your campaigns, this video is a must-watch. So, sit back, relax, and let Vince Montero show you the ropes of the Amazon Seller Guide to PPC. #AmazonPPC #TriviumGroup
About Vince Montero of Trivium Group – https://www.triviumco.com
Vince Montero’s digital marketing experience spans more than 18 years, having worked as a consultant, salesperson, business development director, and marketing manager in both the US and the UK markets. His most recent claim to fame is his work as the former Head of Product Marketing for Helium 10’s PPC product, Adtomic. Not only has his work been featured on the Amazon Ads blog, but also in numerous webinars and podcasts, including speaking for an Amazon Ads-led panel at Helium 10’s largest industry conference. Additionally, Vince is an experienced instructor with a massive following after developing his own monthly PPC AMA series. Since 2017, Vince has focused specifically on guiding Amazon sellers at all stages to advertise more effectively and it is with this experience and passion for Amazon advertising that we welcome him to Trivium Group
About GETIDA – https://bit.ly/Sellernomics-GETIDA
With e-commerce growing annually by at least 30%, it will become harder and harder to audit what can amount to anywhere from 1-3% of your annual revenue. GETIDA is actively dedicated to improving the overall operations of Amazon FBA sellers. We’ve developed robust auditing software that keeps track of your Amazon FBA inventory transactions, refunds, seller data analytics, and FBA reimbursements easily and clearly. We maintain an agreeable, established relationship with Amazon, and our dedicated case managers draw on that relationship when filing FBA reimbursement claims on your behalf.
We not only identify potential FBA reimbursement claims, but our case managers also file and follow up on all of your Amazon cases, providing a premium quality service for you and your business. You can join GETIDA for free and quickly discover the FBA reimbursement data on your Amazon account, get free consulting on how to improve your Amazon business, and much more!
GETIDA helps you get refunds for:
▶ Lost Product in Amazon Warehouse
▶ Lost Inbound Amazon Products
▶ Products Damaged in Amazon Warehouse
▶ Damaged Inbound Products
▶ Customer Return Issues
▶ Customer Service Issues
▶ Inventory Damage in FBA Warehouse
▶ Customer Returns Damaged by Amazon
▶ Inventory Damage in Amazon Warehouse Transfer
▶ Order Discrepancies
▶ Shipment Discrepancies
▶ FBA Fee Overcharges and Reductions
▶ Lost / Damaged Shipment from Carrier
▶ Inventory Destroyed Without Permission
▶ Reimbursement of unpaid Reimbursements
▶ Returns Posted after Amazon’s Return Deadline
More Videos:
Sell Your Amazon Business and Gain Freedom | Jim Mann
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