——————————–
To Start your eCommerce Journey with Enablers:
https://www.enablers.org/group
——————————–
Enablers Upcoming Seminars:
https://www.enablers.org/seminars
——————————–
Ask Saqib Azhar:
http://www.saqibazhar.net
——————————–
Enablers Mission is to use the Enablers Platform to create 2 Million jobs and 200k eCommerce Businesses in Pakistan and get Pakistan to be recognized by the world as an eCommerce Hub.
Saqib Azhar believes unemployment is one of the biggest issues in Pakistan, and he has taken it upon himself to solve this issue to as much extent as he can. For this, Enablers has introduced Enabling Video Series (EVS) having all those training programs and courses which will help people to do eCommerce businesses in International markets by offering training to those who cannot afford and they can apply from here: https://www.enablers.org/evs
——————————–
Follow Enablers On Social Media :
———————————
https://www.facebook.com/EnablersTeam
https://www.facebook.com/SaqibAzharPage
★Join My Amazon FBA Discord★
Join Discord: http://bit.ly/AmazonSellersDiscord
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
👨🏻🎓LEARN FROM ME | 1-ON-1 HELP
My #1 Rated Amazon FBA Course: https://fbamastermindcourse.podia.com/
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
🔧 BEST AMAZON SELLER TOOLS I USE TO GROW MY BUSINESSES
#1 Amazon Software Helium10: http://bit.ly/FBAH10 (10-50% OFF Promo)
Jungle Scout: https://junglescout.grsm.io/patrickharris6760 (30% OFF Promo)
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
📚 MY AMAZON KNOWLEDGE BASE
FREE Amazon FBA Mastermind Facebook Group: https://www.facebook.com/groups/249801599270285/
FREE Amazon FBA Checklist: https://bit.ly/OfficialFBAChecklist
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
👋🏻 SAY HI TO ME ON SOCIAL MEDIA
Facebook: https://www.facebook.com/patharrisofficial
Instagram: https://www.instagram.com/patharrisofficial/
YouTube: https://www.youtube.com/patharris
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
DISCLAIMER
This video and description contain affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. This helps support the channel and allows me to continue to make videos like this. Thank you for your support!
If you’re in the market for #PPC (pay-per-click) services, you shouldn’t buy until you consider these four things!
0:54 – Will PPC work for my business?
1:30 – If my SEO is doing well, should I invest in PPC?
1:57 – What kind of budget works best for PPC?
2:27 – Why should I outsource PPC?
In this video, we’re talking to our PPC Campaign Managers to figure out the four PPC questions they hear all the time. They’re going to break down the details of PPC so that you can better determine if purchasing PPC services is the right move for your business.
#1: Will PPC work for my business?
A lot of businesses wonder if PPC is something that will work for them. Understandably, you wouldn’t want to spend money on PPC advertising if you didn’t think it was going to work. But as Clayton explains, PPC can absolutely work for your business!
#2: If my SEO is going well, should I even invest in PPC?
If your website is bringing in organic search traffic, you’ve already got a huge leg up on your competition. So why consider PPC? Well, Becca says that approximately 60% of users that visit your website will leave and NEVER come back. With PPC, you can target these users directly, keeping your brand in front of them when it matters most. In this way, PPC can help you bring back customers who would otherwise be lost forever.
#3: What budget works best for PPC?
Every business has a different PPC budget, but how much can you expect to spend for the best results? At The HOTH, we encourage businesses to start with at least $1,000/month in ad spend. This gives most businesses enough flexibility to target the most valuable customers and ensure that they receive a return on investment. For more competitive industries, we recommend starting with about $5,000 to $10,000/month in order to compete. But don’t worry, we do all the heavy lifting!
#4: Why should I outsource PPC?
It’s simple: by letting the experts handle your PPC, you can spend more time focusing on the growth of your business. The HOTH is a certified Google Partner, proving that we are trusted by Google to handle the PPC campaigns of your business. Every single one of our campaign managers are also Google certified, proving that they have mastered the curriculum necessary to drive results in PPC advertising. So don’t risk losing thousands on Google Ads! Let us take care of your PPC at The HOTH.
To learn more or schedule a call with one of our team members, visit the link below:
Check out our 3 Steps to creating successful PPC Advertising campaigns. This is a beginners Pay-Per-Click Advertising video, where we cover a high-level overview of the PPC Strategy you should take when you want to get the most of your campaigns.
The 3 steps for creating successful PPC Advertising campaigns:
1 – Tracking
2 – Testing
3 – Optimizing
Now, there are a lot of shorter steps in-between, but these are the three things you need to keep in mind before you get started with any campaign. You want to start by installing a conversion tracking pixel on your website. From there, you want to make sure you are measuring conversions that are happening on your website. You can track each conversion back to a specific campaign to see how everything is performing.
Once you are tracking conversions, you need to test everything. Most importantly, you need to test different targeting methods to see what works best for your business. Do Facebook Ads audiences perform best for your business? Do Google Ads keywords work best for your business? Do Pinterest Ads audiences work best for your business? No one will know the answer to these questions until you start testing. In addition, you want to test advertisements, landing pages, targeting, keywords, PPC Advertising channels, and every possible thing you can test to see what is working for your business.
Last but not least, you need to optimize. When you start getting more data, you need to optimize towards the ads, targeting, and landing pages that are performing the best for your business. Optimization is key to PPC Advertising, especially if you want to have a positive return on ad spend.
Learn how to create your strategy and budget accordingly.
Watch the full course for free: https://bit.ly/3gyzJpa
0:11 Platforms like Google AdWords and Facebook have made it so that anyone can use them
0:53 PPC strategy
1:37 Establish milestones along the way
1:48 You need a strategy
✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹
You might find it useful:
Conduct your bird’s-eye research of any website with the help of the Domain Overview report:
➠ https://bit.ly/3gyJeEy
Learn how to use SEMrush PPC tools in our free course:
➠ https://bit.ly/3ce2h3F
✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹ ✹
Launching a campaign is easy. However, just because you do it, doesn’t mean it works. You need strategy. Platforms such as Google Ads and Facebook have made it so that anyone can use them. An Ads account can be created in a few clicks and launched by following their step by step process. This process, incidentally, includes entering your billing details. Before you know it you’re paying for clicks to your website.
Facebook makes it even easier by prompting you to turn your Facebook posts into ads. Great example of what a very important part of the strategy – the call to action: “Boost this Post”.
By following these steps, you will successfully launch a campaign, but your campaign may or may not be successful. You will spend money on clicks, but most likely you will not earn more from those clicks than they cost you.
What you need is an effective PPC strategy.
You need a strategy behind the way you use the tools, messages, and images, the PPC platform provides. All of this serves to have your ads seen by qualified internet users, users that have, or could have intent to buy. You need a well planned strategy behind both the ads themselves, and the steps the users take on your website in order to convert.
The bottom line is that you need to have a strategy on how you reach a portion of those billion users on the internet and lead them on a journey from point “a” to point “b”, from the click to the sale.
Most users embarking on this journey, by clicking, on your ads will not finish it. You need to establish milestones along the way to help optimize your traffic as well as to optimize the path you take users on to becoming your paying customers. For that, you need a strategy behind how you track and measure the progress of users along the journey.
Before we dive into actual PPC advertising, showing your ads and getting users to begin their journey, you need to plan the route they take to its end, to the sale. Think of it like really good Google Maps instructions. If not, they could get lost along the way and go from being a potential sale to one of those billion internet users out there that will never buy your product or service.
In today’s video we’ll show you what you need to know to get started with PPC ads and how to maximize conversions!
First, we’ll cover the different types of Pay-Per-Click campaign types: Search, Display, and Shopping. The shopping ad carousel is such a powerful tool for e-commerce companies! We’ll also discuss the difference in the platforms of Google Ads & Microsoft Advertising. Then, we’ll also discuss how Google Ads works with its auction. It’s important to find a balance between relevant users and a good position in the results in order to maximize efficiency in your ad spend.
Second, we’ll cover the topic of Google My Business and why it’s such an important resource people are missing out on. Your photos, location, reviews, address, all show up there. Having your business show up on Google Maps is great for driving foot traffic and can also help you get better organic rankings in the search results!
Last, we’ll discuss display, shopping, and remarketing ads. We’ll also discuss how you can use prospecting to find new customers.
Stay tuned, in Part 2 we’ll bring it all together and move on to the “why” of PPC ads!
►Want to dive deeper into Digital Marketing? Check out our blog!: https://blog.logicalposition.com/
In this first part of our “What Is PPC?” video series we cover what PPC is (Pay-per-Click), what the benefits are, and what the components of a successful PPC campaign look like.
0:33 What Is PPC?
0:59 What Are The Benefits of PPC?
3:15 What Are The Components of a Successful PPC Campaign?
See the rest of the series:
Part 1 – https://www.youtube.com/watch?v=57fvwj5zUTU
Part 2 – https://www.youtube.com/watch?v=FH2NFRt7oyQ
Part 3 – https://www.youtube.com/watch?v=VxpuwWrg1ns
Part 4 – https://www.youtube.com/watch?v=jCt7cIYFytg
Part 5 – https://www.youtube.com/watch?v=4Jd5OUhz-v8
📝 MORE FROM EXPOSURE NINJA 📝
Why You Shouldn’t Be Afraid of Paying High CPCs
How to Increase the Profit from Your Google Ads Campaigns with the PPC Ninjas | Podcast #119
📺 DIGITAL MARKETING PLAYLISTS 📺
How To Do Competitor Research
Conversions Rate Optimisation Tips
🔍 FREE WEBSITE REVIEW 🔍
Is your website struggling to rank?
Getting no traffic?
Seeing no sales?
Get a FREE website review from the authors of “How To Get To The Top Of Google”
Have a question for our team?
Have a subject you’d like covered?
Email us at office@exposureninja.com
👋 ABOUT US 👋
Exposure Ninja is a full-service digital marketing agency offering search engine optimisation (SEO), content marketing, PPC (Google Ads and Facebook Ads), influencer outreach, and website design and development.
Check out our digital marketing strategy video where we cover 5 Step Process To Combine your PPC Advertising, SEO, and Social Media Strategy. This is a simple Search Engine Optimization and Google Ads and Bing Ads strategy that will also incorporate social media marketing as well. What you want to do is use this strategy and continue to use this process over the course of time, which will help you increase traffic to your business website and solve your customer’s problems with the use of content.
If you are looking for a SEO and PPC strategy that you can use long-term to help grow your business, look no further. Our goal is to give you a SEO and PPC integration so they will be working together to grow your business in 2019 and beyond.
Google Ads Remarketing Tutorial 2019: https://www.youtube.com/watch?v=4lE9WKMhxVY
You can use your Google Ads account to find recommended keywords or use the Google Keyword Planner to find keywords for your business. Either method is worthwhile and you can find Search Engine Optimization keywords and PPC Advertising keywords that you can target in your Google AdWords and Bing Ads campaigns. When you are looking to combine your Search Engine Optimization and Google AdWords efforts, keyword targeting is where you want to start.
2. Create high-quality content for long-tail keywords
The best SEO tip I can give you is to consistently create great content around your top keywords. You want to focus on short-tail and long-tail keywords so you can be present in the Search Engine Results pages (SERPs) and drive relevant traffic to your business. Of course, you need a user-friendly website, a mobile-friendly website, and backlinks to help Google index your website higher, but website content is a key component to any website that ranks high.
3. Create Ad Groups in Google Ads and Bing Ads and target the keywords for the content and landing pages you create
Once you create landing pages and content for your top keywords, you want to target keywords and drive relevant and targeted traffic to your landing pages. You can create separate Ad Groups and Ads for each landing page, which will help with the quality score as well.
4. Share your content on social media
You created great content, now you need to share it on social media. That will help more people find your content and find the solutions that you are presenting for their problems.
5. Use Remarketing to capture people who have not converted yet
Once you start driving a lot of traffic for people who show interest in your business, you want to use Remarketing and Retargeting to reach them and encourage them to purchase from your business. If you can segment specific customers by the pages they visit, you can serve custom ads that will be personalized to the actual problems they are experiencing with a solution for their problems.
