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Stop flushing your money down the Amazon ads toilet 🚽
Join us LIVE this Tuesday at 12pm EST with Kevin Sanderson, where you’ll get hard-hitting tips and the answers you’ve been searching for to finally get your ads working the way they should.
If you’re struggling with ACOS, keyword targeting, or just making sense of Amazon’s endless options, you’ll find answers here.
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A Step-By-Step strategy to set up Sponsored Ad campaigns the right way!
Hey guys, welcome! My name is Mike Zagare and I’m really excited that you’re taking this course – the PPC Entourage User Fundamentals Course – and it is my pleasure to share with you the strategies that we used to help scale our business. Now, we were able to scale our business in 2016, and I attribute a lot of our success to really knowing and understanding PPC, being aggressive with PPC, and also optimizing our PPC to make sure we weren’t spending too much money on ad spend.
So, you’re going to learn all of those strategies here. I’m going to show you step-by-step what we did. And this is going to be the fast track to your success when learning Amazon PPC. Just a little overview of what we’re going to cover, is we’re first going to go over the PPC metrics, basic PPC metrics, and how you can learn them fast and easily, and understand them, and use them to your advantage. We’re then going to go over the different strategies that we used to help scale our business. Very much broken down into very simple, easy to consume strategies. Five optimization strategies, and four campaign creation strategies.
We’re then going to go over how we optimized our campaigns in detail. So we break it down into about one hour per week of optimization. That if you’re spending this hour, we highly recommend doing it. But in the old days, it used to take us hours and hours and hours to do the very things that you could just do now in minutes, and at most an hour.
The final part of the Entourage Blueprint Series is going to be all about scaling your business, getting more eyeballs, getting more impressions, and all of that. And we’re going to share with you exactly how we do that, and all of the tools inside of Entourage to simply and quickly do that, and help scale your business. So, I look forward to working with you guys. And again, if you have any questions or comments, feel free to send them in. And cheers to your success.
Start your free trial of Entourage today: https://ppcentourage.com
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Learn How To Sell on Amazon (2023 UPDATE): https://youtu.be/DJQS4k7tbhg
If you’re new to Amazon, you’ll need help navigating your way around Seller Central so that you don’t make any major mistakes. That’s why we created this 6-step tutorial series walking you through how to get started selling on Amazon in 2023.
In this video, we’ll show you how to create PPC Sponsored Products advertising campaigns in your Amazon Seller Central account, and how to avoid the common mistakes most beginners make. Remember to subscribe to the channel and bookmark this video so you can always come back and jump right into the section you need with the timestamps below:
0:00 How to Create Advertising Campaigns in Seller Central
0:43 How to Create Sponsored Product PPC Campaigns
1:40 Automatic vs Manual Amazon Campaigns
2:47 Explaining Amazon Dynamic Campaign Bidding Strategies
4:44 Setting Default Bids on Automatic Campaigns
5:50 Explaining Negative Keyword Targeting
6:20 How to Create Manual Sponsored Product Campaigns
7:21 Exact vs Phrase vs Broad Match Keywords
9:06 How to Adjust Keyword Bids in Bulk
9:54 NEXT STEP: How to Create Coupons, Deals, and Promotions!
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What is Amazon PPC Advertising?? *BASICS* (Everything you need to know EXPLAINED)// Hey guys! I know a lot of you are confused on what PPC advertising is. I was once in your shoes asking myself “how does Amazon PPC work?”. So, in this Amazon FBA PPC guide, I will be explaining exactly what Amazon PPC is, Why it’s important to your success, and the different terminologies used in PPC advertising. If you want to understand the concept and strategy behind running your Amazon PPC advertising campaigns, then this video is a must watch for you.
This video is a perfect amazon ppc guide for beginners. This video will help you get on the right track and will give you a solid foundation of Amazon PPC and will help you fully understand everything when you dive deeper into learning amazon ppc tricks, amazon fba ppc tutorials, and how to create campaigns to help your product launch strategy be successful.
I wish you all the success with your journey. I am here for you.
If you liked this video, make sure to LIKE, SUBSCRIBE, and turn ON the NOTIFICATION BELL so you can be notified when I post a new video every WEEK.
🚀If you’re interested in working with me, pick a time in the link below that works best for you, and let’s hop on a call! 👇
https://calendly.com/robbyjhin/course-overview
How to find keywords using Magnet – https://www.youtube.com/watch?v=aFNaws9dxqE&list=PL9uGnpBEz_ljghkVT14pOr07pjoStmzip&index=4
How to find a $5,000 per month product- https://www.youtube.com/watch?v=iUEEFmE7t8I&list=PL9uGnpBEz_ljghkVT14pOr07pjoStmzip&index=2
My recent success story, $165k in 30 days- https://www.youtube.com/watch?v=eM5SqjEPYwM&list=PL9uGnpBEz_liAYevZSedO1Kax9IW81cva&index=2
0:00 Intro
1:25 What is PPC?
2:37 What is a search term?
3:15 What is Ad ranking?
4:20 What do Ads look like on Amazon?
6:01 Why is PPC important?
10:05 How much does PPC cost?
11:49 Types of Ads
14:50 Steps to take
16:06 Types of campaigns
17:27 Basic terminology
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DISCLAIMER: The information contained on this YouTube Channel and the resources available for download/viewing through this YouTube Channel are for educational and informational purposes only.
This description may contain affiliate links. If you purchase a product through one of them, I will receive a commission (at no additional cost to you). I only ever endorse products that I have personally used and benefitted from personally. Thank you for your support.
00:00 What PPC rank should you be going for
00:44 Showcase how you can look at your organic rank or PPC rank
02:35 How to track Keywords
03:21 Typically, it’s slot 3 & 4
05:10 I’m already in the organic position 1-4, should I still be doing PPC
08:24 You can do a nice video Ad placement
Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/join
About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy – a clawback FBA service, and Momstir – a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts.
LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.
About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house.
My Amazon Guy Podcast and Videos:
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In this video, I’ve compared notes with other 6, 7, and 8 figure Amazon sellers to teach you…
How to optimally setup and run your Amazon Sponsored Ad campaigns
How to bid on your search terms to maximize exposure and profits
How to find profitable keywords to boost your sales with Amazon advertising.
This is a very comprehensive video on Amazon PPC and Amazon advertising so be prepared to take notes!
✅ Top-of-Search: To show the ads in the 1st row of the search page.
✅ Rest-of-Search: Middle, bottom, and on the second page Amazon of the search page.
✅ Product Pages: To show the ads on other seller details pages. Right now there’s no option to put the place here.
From these options, sellers can get more traffic to their listings.
Amazon also offers 3 types of Bidding Strategies to help out sellers to overcome bid issues.
✅ Dynamic Bids Down Only: Amazon will never bid more than the bid you have set. They’ll adjust the bid to drive maximum conversion based on all the factors mentioned earlier. If a click is less likely to convert, the bid is reduced by up to 100%.
✅ Dynamic Bids Up and Down: If a click is likely to convert, Amazon will use your set bid and will increase by up to 100% (in other words, double it) to appear top of the page and will increase by up to 50% to appear on a product page. The downward adjustments applied to low-converting clicks are the same as for “Down Only.”
✅ Fixed Bids: Amazon will bid exactly what you are telling it to without adjusting anything. Amazon always uses your default bid.
SUBSCRIBE HERE – https://www.youtube.com/c/eComClips
Amazon PPC Metrics ►► Learn the 3 Easy Ways To Lower ACoS And Save Money On Amazon Ads. Watch our free training here → https://www.sponsoredprofit.com/freetraining
As the legendary management consultant Peter Drucker once famously said: “What gets measured, gets improved”.
Proper measurement of your Amazon PPC Metrics is the only way you can make informed decisions so that you can continually optimise and improve your campaigns.
Note the use of ‘proper’. The problem is when it comes to Amazon PPC the vast majority of sellers focus on one metric to the exclusion of others: Advertising Cost of Sale (ACoS).
Amazon ACoS shows how much you spend on ads to gain a dollar from attributed sales. For many, it is the ultimate measure of the performance of an Amazon PPC campaign.
Today I break down 3 crucial Amazon PPC Metrics that if used in conjunction with ACoS will provide you with the most complete picture of your campaign’s performance:
►► Read the full article here → https://www.sponsoredprofit.com/blog/the-3-Amazon-PPC-Metrics-You-Should-Be-tracking
