Amazon PPC [Master Class] 2022

Amazon PPC is a complex field of study. You have monkey experts acting like scientists giving our PPC tips and it’s hard to separate the good PPC recommendations from the bad. In this PPC master class, I am going to share everything I know in one video about PPC. Let’s dive in.

Why you should listen to me. I’m Steven Pope and the founder of My Amazon Guy. We’re a nearly 300-person Amazon agency with more than 250 brands that we manage in PPC. You can read more than 100 testimonials about our PPC management at myamazonguy.com/testimonials including this handwritten note I got the other day from an account we increased 54%.

00:00 Amazon PPC Master Class 2022
00:22 Actual client PPC testimonials
02:48 How do you know when your listing is ready for PPC? Full listing optimized.
04:20 Golden Rules of Amazon PPC – Never run out of stock
05:00 Never tap out on the budget & Lower bids if you have budget constraints
05:42 The more limited your budget the more long-tail keywords you should chase
07:10 PPC and SEO go together
07:34 Always be advertising
08:21 Keyword Distribution
11:21 Important metrics of PPC
15:20 Search Query Performance Report
17:01 How often should you check campaigns
17:43 How do you budget PPC on Amazon?
20:45 Setting up a campaign SOP
25:30 Amazon Ads is an auction house/Bid strategy
28:57 How many keywords do you need per campaign
29:59 Negative keywords
33:20 How actual campaign looks like
35:24 The most important weekly activity for your campaigns
41:12 Whenever advertising you have the ability to create all kinds of keywords
41:53 Never negate a good keyword
46:55 Do not delete old campaigns
47:51 Random PPC tip
48:27 Bidding Structure Type
49:42 How does external traffic affect Amazon listing
50:32 Difference in PPC success for an FBA listing vs FBM?
51:12 Amazon PPC Holidays
Black Friday
Cyber Monday
All of up to Christmas right around Dec 23
Valentines Day push
Mothers Day
Fathers day is weaker but still worthy
Prime Day
52:32 Troubleshooting Amazon PPC
53:55 Profit over Growth or Growth over Profit
54:40 What is a good CTR
55:00 How long does it take PPC to work
55:41 Should you bid on both singular and plural keywords
56:12 Can you advertise in a foreign language
57:35 What do we do if PPC spends only and no sales
57:48 Are all match types in a single campaign
58:15 Bang for the buck campaign
58:37 Campaigns for launching or 0 reviews
59:37 How much of a campaign should go to good converting keywords vs some research
1:00:29 Which auto campaign should I stop if I want to limit its sales
1:01:08 How often do you change daily budget
1:01:36 If our main KWs are performing well on auto and worse on manual campaign
1:02:19 Check us out every Friday for a Live Q&A
1:02:43 Check our Amazon SEO Master Class

🏫 mag-school.com – PPC, SEO, Design, Catalog courses for $10-20

❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help

My Amazon Guy Podcast and Videos:
Podcast.MyAmazonGuy.com
YouTube.com/MyAmazonGuy

Website: MyAmazonGuy.com

Other Social Media links:
https://www.facebook.com/myamazonguys/
https://www.linkedin.com/company/my-amazon-guy

✅Get 50% off First Month with Helium 10
https://bit.ly/3z1sijm

✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

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AVENGER SHOW : Kemana Arah Market ???

Kamu ngerasa market agak random belakangan?
Kamu tidak sendiri! Mari kita ngobrolin bersama. Curhat massal di sini….

Host : Aline Wiratmaja…
Bersama Bekti Sutikna, Aliyah Natasha, Michael Yeoh, Zabrina Raissa dan Om Ben

Press Conference on the nomination of PPC Regional Lieutenants

Some social media platforms are trying to censor the PPC. Make sure to check us out on Rumble: https://rumble.com/c/c-1315213

Let’s keep in touch in case cancel culture comes for us! Subscribe to our free newsletter: https://www.peoplespartyofcanada.ca/newsletter_en.

Support the PPC by making a tax-deductible donation: https://www.peoplespartyofcanada.ca/donate. Become a PPC member (or renew your membership): https://www.peoplespartyofcanada.ca/membership.

Follow the PPC on social media: Facebook: https://www.facebook.com/peoplespca
Twitter: http://twitter.com/peoplespca
Instagram: https://instagram.com/peoplespca/

Follow Max on social media:
Facebook: https://www.facebook.com/maximebernier.ppc
Twitter: https://twitter.com/MaximeBernier
Instagram: https://www.instagram.com/hon.maximebernier/

WIN Amazon PPC! MAG Crash Course to Organize and Optimize so you can Dominate Amazon Pay Per Click

00:00 Intro
00:04 Large accounts optimization after initial setup for PPC campaign
01:39 Check your settings first
03:30 You can customize your columns
03:21 Am I out of budget anywhere?
04:30 Organize Ad Spend
11:16 Potential heroes to pull out
15:12 Which is the big loser
16:56 How do I manage 5,000 product groups
17:32 Broad match keyword target
23:14 Top-of-Search column

Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/join

About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy – a clawback FBA service, and Momstir – a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts.

LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.

About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house.

My Amazon Guy Podcast and Videos:
Podcast.MyAmazonGuy.com
YouTube.com/MyAmazonGuy

Website: MyAmazonGuy.com

Other Social Media links:
https://www.facebook.com/myamazonguys/
https://www.linkedin.com/company/my-amazon-guy

✅Get 50% off First Month with Helium 10
https://bit.ly/3z1sijm

✅ Order a Trademark from My Amazon Guy for $775 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

#amazonselling #amazonseller #amazonfba #myamazonguy

🎤My Podcast Setup:
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWb
Rode Swivel Mount: https://amzn.to/31daD8T
RODECaster Pro Podcast Production Studio https://amzn.to/3cghWCM
Sony Alpha a6400 Camera https://amzn.to/31bTFYi
Sigma 16mm Sony E Lens https://amzn.to/3lQxAZ0

How to create PPC Campaign for Beginners | Setup Pay-Per-Click Campaign 2021 | Uno Search

Subscribe: http://ow.ly/kwsu50F8Q9I to learn more on SEO and Digital Marketing related topics.

PPC Campaign Tutorial 2021.

Every pay-per-click campaign is different, but the most successful campaigns all have the same elements: a logical, well-organized structure, thorough keyword research, and continual management and maintenance.

Many marketers are preoccupied with their keywords – and rightly so, considering that keywords are the foundation of pay-per-click campaigns – but how those keywords are arranged and structured is just as essential. Despite this, much fewer advertisers are concerned about their account structure, which can lead to lower performance and more money spent.

In this video, we have explained in detail – how you can set up your PPC Campaign in a smarter way. This step by step PPC tutorial will help you to dedicate comparatively less time to set up a campaign and will allow you to focus more on what really matters – growing business and taking care of customers.

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Additional Digital Marketing Videos:

Google My Business Tips & Tricks for better Ranking ► https://www.youtube.com/watch?v=bME3CRG61Gw&t=128s

Google Search Console Tutorial | Performance and URL Inspection Tool ► https://www.youtube.com/watch?v=n4whGe8n004&t=63s

Google My Business Tutorial 2021 ► https://www.youtube.com/watch?v=C65vlM7JAlk&t=537s
***************************************

Subscribe to Uno Search and stay tuned for more videos on Digital Marketing.
► Subscribe: http://ow.ly/kwsu50F8Q9I to learn more.
► Website – https://www.unosearch.net/
► LinkedIn – https://www.linkedin.com/company/uno-search

—————————– Thank You —————————–

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How to Get a JOB in PPC (Google Ads)

Learn PPC, SEO and Digital Marketing through accredited courses. Get certified today! 👇

Home

If you liked this video, don’t forget to subscribe!

Getting a job in PPC can be tough, but with these tips you’ll be sure to land your first job in the industry!

And as always, if you have a question, or want me to cover a particular subject or marketing challenge you’re facing, drop a comment below. I reply to all comments on new videos!

How to Get PPC Clients as a Freelancer or Agency

Learn PPC, SEO and Digital Marketing through accredited courses. Get certified today! 👇

Home

If you liked this video, don’t forget to subscribe!

As a freelancer or an agency owner/staff within an agency, you need clients.
In this video I am going to break down how you can get PPC clients without offering the same old boring advice!

We’re going to take a different approach…

And as always, if you have a question, or want me to cover a particular subject or marketing challenge you’re facing, drop a comment below. I reply to all comments on new videos!

Mad Max Live [ep.6]

Some social media platforms are trying to censor the PPC. Make sure to check us out on Rumble: https://rumble.com/c/c-1315213

Let’s keep in touch in case cancel culture comes for us! Subscribe to our free newsletter: https://www.peoplespartyofcanada.ca/newsletter_en.

Support the PPC by making a tax-deductible donation: https://www.peoplespartyofcanada.ca/donate. Become a PPC member (or renew your membership): https://www.peoplespartyofcanada.ca/membership.

Follow the PPC on social media: Facebook: https://www.facebook.com/peoplespca
Twitter: http://twitter.com/peoplespca
Instagram: https://instagram.com/peoplespca/

Follow Max on social media:
Facebook: https://www.facebook.com/maximebernier.ppc
Twitter: https://twitter.com/MaximeBernier
Instagram: https://www.instagram.com/hon.maximebernier/