There is a free tool that will help make your Amazon PPC ads more profitable. In this video, I show you what this tool is, how to sign up, and use that free tool!
Click below to join the Waitlist For My Amazon FBA Course
https://effectiveecommerce.com/amazoncourse-ppctool
Sign Up To Sellics:
https://effectiveecommerce.com/sellics
Tools I recommend:
Sign up using one of the links below and I will give you a free 1 on 1 consultation
Shopify: https://www.effectiveecommerce.com/shopify
Onlinejobs.ph:https://www.effectiveecommerce.com/onlinejobs
Siteground: https://www.effectiveecommerce.com/siteground
Helium 10: https://www.effectiveecommerce.com/helium10
Jungle Scout: https://www.effectiveecommerce.com/junglescout
Assume all links in the video & description are affiliate links and that by using them you are supporting the channel, so thank you!
Amazon PPC Metrics ►► Learn the 3 Easy Ways To Lower ACoS And Save Money On Amazon Ads. Watch our free training here → https://www.sponsoredprofit.com/freetraining
As the legendary management consultant Peter Drucker once famously said: “What gets measured, gets improved”.
Proper measurement of your Amazon PPC Metrics is the only way you can make informed decisions so that you can continually optimise and improve your campaigns.
Note the use of ‘proper’. The problem is when it comes to Amazon PPC the vast majority of sellers focus on one metric to the exclusion of others: Advertising Cost of Sale (ACoS).
Amazon ACoS shows how much you spend on ads to gain a dollar from attributed sales. For many, it is the ultimate measure of the performance of an Amazon PPC campaign.
Today I break down 3 crucial Amazon PPC Metrics that if used in conjunction with ACoS will provide you with the most complete picture of your campaign’s performance:
►► Read the full article here → https://www.sponsoredprofit.com/blog/the-3-Amazon-PPC-Metrics-You-Should-Be-tracking
In this video, Lucas of Nomadz will breakdown all the different areas and strategies for PPC. He is going to show where you should be focusing your spend and dialing down spend in other areas. Stop looking at PPC in a bubble and look at the bigger picture to focus on smart growth.
🔶ABOUT SELLER FEST ONLINE
It is a virtual summit that helps Amazon sellers to learn up-to-date strategies and tips that work right now for increasing sales and growing a successful Amazon business. The content is presented by carefully selected Amazon experts. Learn more: https://sellerfest.online/
Upgrade to the VIP Package https://sellerfest.online/vip/ which includes additional bonus trainings, which are not available on our channel.
▶️ Find all Seller Fest Online 2022 sessions in this playlist: https://www.youtube.com/playlist?list=PLMKjignId9DoexCwqd3ncaGrL-nPkFL05
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👉 Offers from video sponsors:
GETIDA – Amazon auditing, reimbursements and refunds. Get $400 in free FBA reimbursements: https://online.getida.com/orangeklik
UNYBRANDS – Amazon FBA acquirer – build, boost & sell your FBA & direct-to-consumer brand: http://www.unybrands.com/
ZEE – complete compliance, customs and logistics solutions. Get 50% off your first shipment: https://oklik.co/zee-sfo
PERPETUA – eCommerce advertising software for Amazon, Walmart and other marketplaces: https://oklik.co/perpetua-sfo
HELIUM 10 – Amazon FBA & Walmart software for sellers. Get discount when signing up: https://oklik.co/helium10-sfo
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🔶 TOPICS COVERED IN THE SESSION:
➤ 00:00 Session introduction
➤ 00:19 Sponsors of the video
➤ 02:14 About Lucas Kwiatkowski
➤ 03:26 Overview of the presentation
➤ 04:33 Areas of spend
➤ 13:20 Sponsored products and TACoS
➤ 18:27 Campaigns
➤ 22:01 Placements
➤ 29:39 Sponsored brands
➤ 31:22 Sponsored Display
➤ 42:20 Relaunching products with variations
➤ 44:38 Campaign structure template
➤ 45:48 Helium 10 CPR and PPC ranking
➤ 47:22 Product variation PPC targeting
➤ 50:35 Budget rules in PPC
➤ 52:42 SD and organic ads
➤ 54:12 Product reviews and PPC
➤ 55:38 PPC and Coupons
➤ 56:16 Bidding strategies
➤ 58:20 Optimization tips
➤ 59:41 Archived campaigns
➤ 01:00:10 Ranking difficulty after the Honeymoon period
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🔶 About LUCAS KWIATKOWSKI
Lucas Kwiatkowsky is the founder of Nomadz, a hands-on Advanced Amazon PPC Management Agency. Nomadz adapt to any account they are brought into. Instead of applying the same strategy to every brand, they use advanced insights to help you hit your growth goals. By 2021, his agency has managed $25 million in ad spend, and for 3 years, 50% of the brands they worked with are still collaborating with them.
👉 Get in touch with Nomadz here: http://nomadz.com/
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🔶 About ORANGE KLIK
Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
Subscribe to Orange Klik channel: https://oklik.co/subscribe
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** Affiliate disclaimer: some of the above links may be affiliate links, which may generate us a sales commission.
Distilled from millions of $ in Amazon PPC spend, Chris Rawlings walks through the loopholes and workarounds you can use to get much cheaper PPC traffic to your listings on Amazon in 2022.
99% of sellers allow Amazon to blindly spend their PPC dollars without understanding that at least 40% of their spend is being completely wasted. Chris will walk us through in this presentation exactly how he and Sophie Society have backwards engineered techniques for getting the maximum ROI from PPC campaigns by integrating PPC strategy with outside tools, data sources, and protocols.
🔶ABOUT SELLER FEST ONLINE
It is a virtual summit that helps Amazon sellers to learn up-to-date strategies and tips that work right now for increasing sales and growing a successful Amazon business. The content is presented by carefully selected Amazon experts. Learn more: https://sellerfest.online/
Upgrade to the VIP Package https://sellerfest.online/vip/ which includes additional bonus trainings, which are not available on our channel.
▶️ Find all Seller Fest Online 2022 sessions in this playlist: https://www.youtube.com/playlist?list=PLMKjignId9DoexCwqd3ncaGrL-nPkFL05
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👉 Offers from video sponsors:
GETIDA – Amazon auditing, reimbursements and refunds. Get $400 in free FBA reimbursements: https://online.getida.com/orangeklik
UNYBRANDS – Amazon FBA acquirer – build, boost & sell your FBA & direct-to-consumer brand: http://www.unybrands.com/
ZEE – complete compliance, customs and logistics solutions. Get 50% off your first shipment: https://oklik.co/zee-sfo
PERPETUA – eCommerce advertising software for Amazon, Walmart and other marketplaces: https://oklik.co/perpetua-sfo
HELIUM 10 – Amazon FBA & Walmart software for sellers. Get discount when signing up: https://oklik.co/helium10-sfo
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🎬 Other related videos:
▶️ Chris Rawlings Amazon FBA playlist: https://www.youtube.com/playlist?list=PLMKjignId9DqEDusCSV9Fc668qBK4ujql
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🔶 TOPICS COVERED IN THE VIDEO:
➤ 00:00 Session introduction
➤ 00:28 Sponsors of the video
➤ 02:38 About Chris Rawlings
➤ 04:06 Overview of the presentation
➤ 08:46 Don’t pay for poor keyword research
➤ 17:25 5 tactics to yardsale products
➤ 29:59 Use PPC data outside it
➤ 37:12 Put the traffic to good use
➤ 44:55 3 free Amazon advertising channels
➤ 51:14 Successful case studies
➤ 58:17 Tools for keyword research
➤ 59:25 When is sales data enough?
➤ 01:01:24 Buyer intent
➤ 01:03:58 Product placement ads
➤ 01:04:46 Product carousel location
➤ 01:06:26 Virtual bundles
➤ 01:07:02 Impression and CTR relation
➤ 01:10:51 Post keywords indexing
➤ 01:12:53 Launch phase ads
➤ 01:15:26 Ad software
➤ 01:15:49 Where is PPC headed?
➤ 01:17:24 A/B testing
➤ 01:18:07 Getting data for PPC
➤ 01:19:27 Launch phase keyword focus
➤ 01:22:33 Bidding placements
➤ 01:23:48 Single keyword campaigns scope
➤ 01:24:13 CVR/CTR efficiency
➤ 01:25:51 Chris’s services and contact
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🔶 About CHRIS RAWLINGS
Chris Rawlings, CEO of Sophie Society the leader in ROI-driven PPC management for Amazon brands, trusted by industry leaders such as Private Label Masters, ASM, Titan Network, and thousands of 6, 7, 8, and 9 figure brands. Chris is a 7 figure seller himself and has overseen over 2,000 product launches on Amazon. He is known as the godfather of Amazon Product Launches.
👉 Visit Sophie Society to have professional Amazon listing content https://orangeklik.sophiesociety.com/ and email hello@sophiesociety.com, mention ORANGE KLIK and get 10% off Amazon A+ content (save $79 USD)!
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🔶 About ORANGE KLIK
Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
Subscribe to Orange Klik channel: https://oklik.co/subscribe
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** Affiliate disclaimer: some of the above links may be affiliate links, which may generate us a sales commission.
In this session, Mina is going to show you how to evaluate your existing PPC campaigns step-by-step, and walk you through every single section in the campaign manager, how to optimize, and make sure it was actually optimized. Additionally, he is going to show you the weekly steady state operations which include bulk sheet optimizations, placement optimizations, search term extraction, negative keywords, budget optimization and everything else that goes into their agency’s weekly work flow. By the end of this, you will know Trivium’s exact playbook on how to drive success through PPC.
👉 Download this Excel sheet mentioned in the video for PPC de-duplication: https://oklik.co/mina-sheet
🔶ABOUT SELLER FEST ONLINE
It is a virtual summit that helps Amazon sellers to learn up-to-date strategies and tips that work right now for increasing sales and growing a successful Amazon business. The content is presented by carefully selected Amazon experts. Learn more: https://sellerfest.online/
Upgrade to the VIP Package https://sellerfest.online/vip/ which includes additional bonus trainings, which are not available on our channel.
▶️ Find all Seller Fest Online 2022 sessions in this playlist: https://www.youtube.com/playlist?list=PLMKjignId9DoexCwqd3ncaGrL-nPkFL05
______________
👉 Offers from video sponsors:
GETIDA – Amazon auditing, reimbursements and refunds. Get $400 in free FBA reimbursements: https://online.getida.com/orangeklik
UNYBRANDS – Amazon FBA acquirer – build, boost & sell your FBA & direct-to-consumer brand: http://www.unybrands.com/
ZEE – complete compliance, customs and logistics solutions. Get 50% off your first shipment: https://oklik.co/zee-sfo
PERPETUA – eCommerce advertising software for Amazon, Walmart and other marketplaces: https://oklik.co/perpetua-sfo
HELIUM 10 – Amazon FBA & Walmart software for sellers. Get discount when signing up: https://oklik.co/helium10-sfo
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🔶 TOPICS COVERED IN THE SESSION:
➤ 00:00 Session introduction
➤ 00:31 Sponsors of the video
➤ 02:34 About Mina Elias
➤ 03:58 Presentation overview
➤ 06:12 Amazon Ads metrics explanation
➤ 11:27 Managing your portfolio
➤ 16:46 Regarding budgets
➤ 23:35 Search terms
➤ 31:37 Re-adding keywords
➤ 32:15 Finding unique keywords
➤ 33:07 Cost per acquisition and bids
➤ 37:47 Sponsored display ads
➤ 38:36 Campaigns for variations
➤ 42:03 Keywords
➤ 50:02 Ad groups
➤ 52:35 Budget tips
➤ 54:08 Variation impressions
➤ 54:55 Keyword performance
➤ 55:45 Product page placement
➤ 57:30 Keeping a log
➤ 58:58 Bids impression
➤ 01:00:05 Auto campaigns
➤ 01:02:28 PPC workflow pattern
➤ 01:03:04 Negative keywords
➤ 01:04:18 PPC tips
➤ 01:05:37 Mina’s services
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🔶 About MINA ELIAS
Mina is a multiple seven figure seller in the supplement industry, investor, Amazon PPC expert and founder of Trivium Group, an Amazon Advertising agency. Mina excels at developing cutting edge supplements for different target audiences and combines his passion for supplements, his background in chemical engineering and chemistry, and his expertise in PPC to crush the competition on Amazon. He has spoken on every major stage in the Amazon industry, consulted over 400 brands, consulted 3 aggregators worth $1.2 billion combined, has been on over 100 Amazon and E-commerce podcasts to share his knowledge, and continues to be a leader innovating in the Amazon advertising space. His goal is to change the way people perceive Amazon PPC, and empower them to take back control and dominate their ads.
👉 Check out TriviumCo’s Website here: https://triviumco.com/
👉 Download this Excel sheet mentioned in the video for PPC de-duplication: https://oklik.co/mina-sheet
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🔶 About ORANGE KLIK
Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
Subscribe to Orange Klik channel: https://oklik.co/subscribe
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** Affiliate disclaimer: some of the above links may be affiliate links, which may generate us a sales commission.
If you liked this video, don’t forget to subscribe!
I previously covered how to get a job in PPC on the channel
But in this video, I am going to explain how to get through a PPC interview and get hired!
And as always, if you have a question, or want me to cover a particular subject or marketing challenge you’re facing, drop a comment below. I reply to all comments on new videos!
Advertising Using Amazon PPC can be TRICKY & EXPENSIVE…unless you know how to do it efficiently. In this tutorial, I cover the BEST Amazon PPC advertising strategy that I use for my own business. By using a product targeting ASIN campaign with the right settings, you’ll be able to secure those first couple of sales and reviews at ease.
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🔔 DEBT TO DOLLAR$🔔
Hi, my name is Josh and I focus this channel on turning side hustles into financial freedom. Subscribe if you’d like to learn more.
↪︎ EXCLUSIVE Mentorship Group, Discounts, and More: https://linktr.ee/debttodollars
↪︎ Jungle Scout Discount: https://junglescout.grsm.io/dtd
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↪︎ 20% Off Your Next Fiverr Order: http://www.fiverr.com/s2/a298655e65
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⏲ TIMESTAMPS ⏲
0:00 Amazon PPC Advertising
0:26 Test Product For Today
0:54 Finding & Copying Your ASIN
1:18 Create Campaign & Choose Campaign Type
2:05 Campaign Name & Start/End Date
2:54 Calculating Your Daily Budget
5:13 Campaign Targeting Type
5:50 Campaign Bidding Strategy
6:18 Create An Ad Group
6:36 Selecting Your Product(s) To Advertise
7:19 Manual Targeting Type – Keywords or Product?
9:02 Adding Competitor ASINs (Product Targeting)
11:05 Adjusting The Bids (Bidding Strategy)
11:52 Negative Keyword/Product Targeting
12:30 Reviewing Campaign Summary
13:16 How To Monitor & Improve A PPC Campaign
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📢 DISCLAIMER 📢
I am not a financial adviser and topics covered in this video are to be used for entertainment purposes only. I do not claim any right over any of the graphics, images, songs used in this video. All rights reserved to the respective copyright owners.
