Eine kurze Zusammenfassung der monatlichen Neuerungen auf dem Marktplatz Amazon
Alles rund um Amazon aus den letzten 4 Wochen
Im heutigen Video erfährst Du alle neuen & relevanten Neuerungen rund um Amazon. Alles was Du als Amazon Seller, Amazon Vendor oder Amazon FBAler beachten musst erfährst Du hier.
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Amazon Chrome Extension AMALYZE: https://www.amalyze.io/Extension_CHROME Amazon Edge Extension AMALYZE: https://www.amalyze.io/Extension_EDGE Informationen zur Chrome Extension: https://www.amalyze.com/browser-exten… Amazon Analyse Tool AMALYZE: https://www.amalyze.com Alle wöchentlichen AMAnews Amazon News von Christian Otto Kelm: https://www.amalyze.io/AMAnews Alle AMAnews Sondereditions von Christian Otto Kelm: https://www.amalyze.io/SpecialEditions
In this video, Pat from AsteroidX Amazon PPC Management Software shares a simple method to troubleshoot your Amazon PPC ads. Learn how to break down the performance into key funnel steps such as cost per click (CPC), conversion rates, and more. By understanding each component, you can identify where your ads may be underperforming and make data-driven adjustments to improve your results.
Whether you’re dealing with high CPC, low conversions, or other ad performance issues, this breakdown approach can help you optimize your Amazon PPC campaigns for better success. For more tips and expert advice, subscribe to our channel and boost your Amazon business today!
Learn the secrets of powerful Amazon advertising strategies – join Chris’ Profitable PPC Challenge here: https://oklik.co/sophie-ppc-challenge
Is your Amazon PPC losing you more money every day you run it? In this session with Chris Rawlings, you will learn how to troubleshoot Amazon PPC that isn’t working and fix it. Chris will walk you through real accounts that had problems with profitability, and show exactly what he did to fix it.
If you’ve ever felt that your ACoS is too high, or that you are paying too much for your Amazon PPC, this session could completely change your business trajectory.
___________ Other related videos:
What to do when Amazon PPC performance drops: https://youtu.be/p1ZOXxYRhTU Watch more videos with Chris Rawlings on our channel: https://www.youtube.com/playlist?list=PLMKjignId9DqEDusCSV9Fc668qBK4ujql
Join our next EUROPEAN SELLER CONFERENCE: https://eusecon.com Find more discount coupon codes for Amazon software tools: https://oklik.co/coupons
____________ Topics covered in the video:
➤ 00:00 Amazon PPC optimization
➤ 00:43 About Chris Rawlings
➤ 01:58 Fixing unprofitable Amazon PPC
➤ 04:19 Case study #1 – Kitchenware Moneypit
➤ 06:36 Problems and solutions
➤ 18:35 Case study #2 – Kids Utility Brand Standstill
➤ 25:24 Problems and solutions
➤ 35:36 Case study #3 – Supplements Brand Stagnation
➤ 37:59 Problems and solutions
➤ 41:41 Case study #4 – Language Learning Product Limbo
➤ 42:55 Problems and solutions
➤ 47:37 Case study #5 – Haircare Product Hiatus
➤ 49:05 Problems and solutions
➤ 51:05 Profitable PPC Challenge
➤ 55:16 Adjusting placements for defensive/offensive product targeting campaigns
➤ 57:45 How to come up with buyer intent categories?
➤ 59:32 How to effectively decrease ad spend on product pages placement?
➤ 1:00:43 Maximum recommended keywords for a PPC campaign
➤ 1:02:28 How to determine the optimal CPC for each bidding strategy?
➤ 1:06:05 Can you use Amazon direct link in Facebook ads?
➤ 1:07:19 Sponsored Display vs Sponsored Brand – best practices
➤ 1:09:38 Key points to consider when optimizing PPC campaigns
➤ 1:12:10 Spending on a keyword with high ad conversion but low SQP brand conversion rate
➤ 1:15:16 Does Sponsored Brand help with ranking?
➤ 1:17:25 Targeting older age demographic for a fashion type item
➤ 1:18:41 Managing bigger accounts with many SKUs
____________ About CHRIS RAWLINGS
Coming from a technical background, Chris designed his own products & built his personal care brand into an international success on Amazon.
With brands reaching out to him for help in figuring out the highly competitive Amazon landscape, Chris facilitated over 1,500 product launches and listing optimizations while helping over 400 companies dominate Amazon’s US, EU, and Japan markets, which lead to the founding of Sophie Society in 2019. Sophie is an Amazon service provider unlike any other, built on scientific principles and truth-finding via a constant feedback loop.
Join Profitable PPC Challenge: https://oklik.co/sophie-ppc-challenge
____________ Video host – AUGUSTAS KLIGYS
Known in the business simply as the “Amazon Summits Guy”, Augustas is committed to providing others with the opportunity to achieve success by offering powerfully informative expert sessions and guides to becoming a top Amazon seller. He has recorded over 400 sessions with Amazon industry leaders, experts and speakers. Augustas is also the founder of Orange Klik Company and the following in-person events for Amazon sellers: European Seller Conference, Seller Fest and PPC Congress.
____________ About ORANGE KLIK
Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
Learn more about what we do: https://orangeklik.com/
Today you will learn an EASY Amazon Ads PPC Campaign strategy to help increase sales during seasonal events like Back to School, Black Friday, and Cyber Monday. I will show you how to create a manual keyword targeting PPC campaign and how to leverage specific seasonal keywords from Amazon brand search analytics. ENJOY!
Learn More About Amazon Ads: https://advertising.amazon.com/solutions/products/sponsored-products?ref_=org_infl_Tik_na_us_trevin_vid_backtoschool__2024
FREE $0 to $10k CASE STUDY: Find a winning product and avoid these 2 mistakes: https://fbachampion.com/?el=amzytf
In todays training I’m going to show you how to set up your Amazon PPC Campaigns to maximize your results and scale your business fast.
I do this by following these six steps:
– Sponsored Products Selection
– Naming Your Campaign
– Daily Budget
– Keyword Selection
– Implementing Negative Keywords in Broad and Auto Campaigns
– Setting Initial CPC Bids
But before we get into campaign creation, its essential to remember these two principles when creating Amazon PPC Campaigns.
Amazon only cares about high high conversion rates and high sales velocity, so focus your efforts around these two things.
Use Single Keyword Ad Campaigns because they let you allocate your entire budget to one keyword or ASIN, offering unparalleled control and the ability to fine-tune your budget, top-of-search bid placement, and maximize effectiveness.
00:00 Introduction
00:59 How We Set Up Amazon PPC Campaigns
04:35 Broad Match Campaign
06:12 Exact Match Campaign
07:07 Product Targeting Campaign
08:24 Conclusion
Tips to keep your Amazon PPC & listings fully optimised
Explore what we do here at Ecomcy by visiting https://www.ecomcy.com/
Welcome to the eCommerce Lab Podcast! Don’t miss our next episode with a special guest! Eleonora Nicolosi, Growth Manager and CEO of Competitive Spark, joins us to share her expert advice on how to keep your PPC campaigns and Amazon listings fully optimized.
Discover effective strategies to maximize your visibility and conversions on one of the most competitive platforms in the world of e-commerce.
If you are a seller on Amazon or simply want to improve your digital marketing skills, this video is for you. Join us and learn from the best!
Subscribe to a YouTube channel Our Ecomcy: https://www.youtube.com/@EcomcyTV
About Competitive Spark: https://www.competitivespark.com/
More videos: https://www.youtube.com/watch?v=Ab754Hjnl0U&t=12s
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00:00 Introducción Campañas PPC
01:10 Cómo Funciona el ACOS en Amazon
02:34 ¿Qué Significa un ACOS Alto?
03:34 Prompt de ChatGPT para Amazon
06:47 ¿Cuál es el Mejor ACOS para PPC?
14:42 Conclusión de la Campañas PPC
Automate your KPI reporting through custom API integrations: https://www.linkedin.com/in/paul-h%C3%A4berlein-212b2a196/
Join us for an exclusive AMA session with Kevin Sanderson and special guest Paul Häberlein, an Amazon Advertising Expert, as they reveal effective PPC strategies for your Amazon campaigns. Learn how to optimize your Amazon PPC, maximize your advertising ROI, and improve your Amazon ads with expert insights. Participate in a real-time Q&A and get actionable tips to enhance your Amazon PPC performance. See you there!
Need hands on help with your Amazon advertising? Work with my agency https://www.zonrush.co/
► Subscribe: http://bit.ly/2Z2Tmwg to get the best education for selling on Amazon
► Podcast: https://savvy-amazon-sellers-by-zonrush.simplecast.com
► Find me on Facebook: https://www.facebook.com/groups/zonrush
▶︎▶︎ AMAZON SELLER SERVICES ◀︎◀︎
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►Amazon FBA Six-Figure Mastery Course + Full Support & Guidance: https://fbafms.teachable.com/
► Book A Call With Me: https://calendly.com/zonrush
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In this video, you’ll learn the Top Amazon PPC Strategies to Scale Your Sponsored Ads! Taking your PPC sales on Amazon to the next level requires you to change your optimization strategies. You’ll need to look at your campaigns from the perspective of maximum keyword potential. Each keyword has 3 different match types exact, broad and phrase. If you want to increase your sponsored product ad sales on amazon and lower your acos you’ll need to use all match types that Amazon offers.
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MY REQUEST TO YOU
If you found this helpful, help me spread the word by liking or commenting or both on this video.
When you engaged with my videos by liking and commenting you help me reach more people with my FREE content! It will reach other like-minded people that can also live a life of financial FREEDOM and helps them quit their job so they too can live life on their terms!
See you soon
Sebastian*
The information contained on this YouTube Channel and the resources available for download/viewing through this YouTube Channel is for educational and informational purposes only.
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A Step-By-Step strategy to set up Sponsored Ad campaigns the right way!
Hey guys, welcome! My name is Mike Zagare and I’m really excited that you’re taking this course – the PPC Entourage User Fundamentals Course – and it is my pleasure to share with you the strategies that we used to help scale our business. Now, we were able to scale our business in 2016, and I attribute a lot of our success to really knowing and understanding PPC, being aggressive with PPC, and also optimizing our PPC to make sure we weren’t spending too much money on ad spend.
So, you’re going to learn all of those strategies here. I’m going to show you step-by-step what we did. And this is going to be the fast track to your success when learning Amazon PPC. Just a little overview of what we’re going to cover, is we’re first going to go over the PPC metrics, basic PPC metrics, and how you can learn them fast and easily, and understand them, and use them to your advantage. We’re then going to go over the different strategies that we used to help scale our business. Very much broken down into very simple, easy to consume strategies. Five optimization strategies, and four campaign creation strategies.
We’re then going to go over how we optimized our campaigns in detail. So we break it down into about one hour per week of optimization. That if you’re spending this hour, we highly recommend doing it. But in the old days, it used to take us hours and hours and hours to do the very things that you could just do now in minutes, and at most an hour.
The final part of the Entourage Blueprint Series is going to be all about scaling your business, getting more eyeballs, getting more impressions, and all of that. And we’re going to share with you exactly how we do that, and all of the tools inside of Entourage to simply and quickly do that, and help scale your business. So, I look forward to working with you guys. And again, if you have any questions or comments, feel free to send them in. And cheers to your success.
Start your free trial of Entourage today: https://ppcentourage.com
Take the full course and earn your Credly badge and certificate: http://ppce.academy