Are you wondering how to launch an Amazon PPC campaign? Well, in this video, we’re going to show you how to launch an Amazon PPC campaign in 2023.
This launch strategy for Amazon PPC is effective and can be used by beginners. By following these steps, you’ll be able to launch successful Amazon PPC campaigns in no time! This strategy is ideal for promoting new products and services on Amazon, so be sure to give it a shot!
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In this video, Pat from AsteroidX Amazon PPC Management explains how new Amazon FBA products initially rely heavily on PPC advertising—up to 60-80% of total sales. Learn how over 9-18 months, as your SKU gains traction, you can shift to achieving 60-80% of total sales organically. Discover effective strategies to transition from paid ads to organic sales and maximize your Amazon FBA success.
Eine kurze Zusammenfassung der monatlichen Neuerungen auf dem Marktplatz Amazon
Alles rund um Amazon aus den letzten 4 Wochen
Im heutigen Video erfährst Du alle neuen & relevanten Neuerungen rund um Amazon. Alles was Du als Amazon Seller, Amazon Vendor oder Amazon FBAler beachten musst erfährst Du hier.
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#AmazonSEO #AMAnewsSonderedition #AmazonPPC
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Zapraszam na wyjątkowy live, podczas którego omówimy, jak wykorzystać narzędzia AI takie jak ChatGPT i Claude AI w optymalizacji SEO oraz kampaniach PPC na Amazonie. Dowiedz się, jak sztuczna inteligencja może zwiększyć widoczność Twoich produktów i zoptymalizować koszty reklamy.
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KRÓTKO O MNIE: W swoim dorobku mam 1 milion euro wydatków na marketing oraz niezliczone godziny szkoleń na temat sprzedaży e-commerce. Sprzedaży na Amazon uczyłem się na własnej skórze i z własnych błędów, co doprowadziło mnie do posiadania jednego z pięciu największych kont sprzedażowych na Amazon. Od 2016 roku pomagam przedsiębiorcom prowadzić biznesy oparte na platformach takich jak Amazon, Kaufland, eBay czy Etsy. Obecnie prowadzę firmę liczącą 70 pracowników, która wspiera małe i średnie przedsiębiorstwa, a także spółki z o.o., spółki akcyjne oraz spółki skarbu państwa. Posiadam również własne marki na Amazon, które z roku na rok umacniają swoją pozycję na tej platformie.
Today you will learn an EASY Amazon Ads PPC Campaign strategy to help increase sales during seasonal events like Back to School, Black Friday, and Cyber Monday. I will show you how to create a manual keyword targeting PPC campaign and how to leverage specific seasonal keywords from Amazon brand search analytics. ENJOY!
Learn More About Amazon Ads: https://advertising.amazon.com/solutions/products/sponsored-products?ref_=org_infl_Tik_na_us_trevin_vid_backtoschool__2024
FREE $0 to $10k CASE STUDY: Find a winning product and avoid these 2 mistakes: https://fbachampion.com/?el=amzytf
In this video, we’re looking at the future of Amazon PPC and whether it’s worth it in 2023.
Amazon PPC is a great way to find new customers and drive traffic to your website. But is it worth it in 2023? In this video, we’re taking a look at the future of Amazon PPC and determining whether it’s still a viable option in 2023.
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My name is Hurricane Liz and I’m the creator of the Growth Hacker Ecom Movement.
Since the age of 18 I have been self employed and have mastered the ecommerce space with my specialty being Amazon.
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What is Amazon Marketing Stream?
Stream is a new API that Amazon is releasing that essentially has way more data than they have ever made available before. The most exciting piece of this (in our eyes) is having campaign performance reporting by hour of the day as opposed to daily. This data is only available through the API and not in the ad console so advertisers need to work with a tool provider to get access. I have attached Amazon’s 1-pager on the beta to give you a bit more context, once again this is confidential until the 22nd. This is only available for SP at the current time, and only in North America.
What does this unlock?
The concept of changing bids throughout the day isn’t new, and many advertisers have tried to bid differently throughout the day to maximize sales/efficiencies. However, without this data there was really no way to know if changing bids was actually helping business (or hurting it). One example of this is bidding lower in the morning and higher in the evening – the theory being that when all auctions reset at midnight there is the most competition resulting in highest CPCs, and CPCs will drop throughout the day as more advertisers have their campaign budgets unlocked. Would really love your perspective on this as well.
Strategies you can now execute on:
Increase bids when CPCs are lowest
Increase bids when ACoS is lowest
Increase bids when impressions are highest
Increase bids when you lose SOV on your branded terms or on category terms (this isn’t new from Stream but new to Perpetua)
(Would love your perspective on other intraday strategies you can execute on)
What does Perpetua offer?
1. We track SOV by hour of the day. This allows advertisers to see when they lose SOV (can monitor by top of search, middle of search, etc based on what they care about). Some advertisers might be concerned about competitors spending on their brand names, others may want to see when they are actually serving top of search for their top keywords. To reiterate this doesn’t have to do with Stream, but this is a cool Perpetua feature
2. We compile hourly campaign data from Amazon Marketing Stream into graphs/heat maps where you can track any metric by day of week, hour of day, or day of week and hour of day. We provide this breakdown by account, by goal (all the campaigns for a set of asins), or by campaign. The level of granularity advertisers would want to go with this would vary depending on how much data they have. For instance, if you aren’t doing enough sales volume, you may want to look at data only by day of week and change bids by day of week, but advertisers doing significant volume may choose to look by hour of day and day of week. To the same extent, if all ASINs sold are similar, looking at insights by the entire account level is likely fine, advterisers with a lot of data can choose to look by goal or campaign.
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Any Amazon PPC-er who has been around the block a few times knows not to pause campaigns if you can help it. But do circumstances exist where you should pause your Amazon Advertising campaigns? If so, what are they?
Here to discuss this with us is former guest-host and current Badger Den member Ryan Hofacre.
We’ll see you in The Badger Den!
Highlights:
0:00 Intro
9:22 General Campaign Pausing Wisdom
11:45 When you Should Pause your Campaigns
23:51 Rebooting Your Amazon Account
26:33 When to Reboot a Single Keyword
31:20 Closing Thoughts
Links & Resources
All our episodes and show notes are available at https://www.adbadger.com/podcast
Ad Badger Version 2: https://www.adbadger.com/pricing/
Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ
Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com)
Graphic Designer: Emma Walker
Content Writer: Vincent Gulliver