If you’re an Amazon seller, you know that PPC advertising is a great way to get your products in front of more buyers, launching products, and ranking higher organically for keywords. But if you’re not doing it right you could be wasting your money, causing high ACoS, and hurting your profits. In this video, I’ll show you big mistakes Amazon sellers make with their PPC campaigns, and how to avoid them. So before you launch your next PPC campaign, make sure to watch this video!
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★ ABOUT ME ★
I’ve been doing eCommerce full-time for over six years. In that time, I’ve launched several brands and have done millions in sales on Amazon and my own Shopify store. I created this channel to help others with Ecom, marketing, and becoming better entrepreneurs.
➤ Here’s a video I made about my experience mentoring and coaching Amazon sellers:
In this video I’ll be showing you how to quickly and easily audit your amazon ppc campaigns using your search term report that you can download directly from Amazon seller central! No special tools needed!
Ready to take your brand to the next level on Amazon? Shoot us a dm! 🚀
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Want to see how your Amazon PPC campaigns stack up next to others in your category and identify areas of improvement? I highly recommend you get started with Perpetua’s free benchmarker to quickly and easily identify growth opportunities so you can scale. In this video, I’m sharing and showing exactly how you as an Amazon seller can use the Perpetua benchmarker tool to analyze your Amazon PPC performance against other sellers in your subcategory. Using Perpetua will allow you to see exactly where you stand and how you compare to your competition. With these unique and powerful Amazon PPC data insights, you will be able to clearly see the many ways you can optimize your campaigns to increase your sales on Amazon, increase your RoAS, and reach your target ACoS.
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00:00 5 Amazon PPC Secrets
00:10 Broad Match Modifier
03:22 Create an auto-campaign for every SKU in the catalog, put a $1 budget and a ¢5 bid
04:30 How do you calculate expected ACOS w/ some basic math
05:57 Custom Headline Images inside your Sponsored Brand Headline Ads
07:42 Get every single metric on your account during the account lifetime
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Learn how to optimize the CPCs of your keywords until you hit your target or break even ACoS. Move Keywords between auto and manual campaigns as well as broad and exact match ad groups. Develop a successful CPC strategy for you Amazon ads. [ ⬇OPEN FOR MORE ⬇ ]
Download the CPC overview cheat sheet: http://media.sellics.com/effect-of-bids-on-target-metrics.pdf
Amazon PPC Manager – Automate your campaigns – https://sellics.com/amazon-sponsored-products-manager
Have a question? Leave it below 🙂
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About Sellics:
Sellics is an All-in-One Tool designed to help Sellers and Vendors become successful and profitable on Amazon. Sellics will help you:
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In this video, you will find out what are the 4 key mindsets that will help you to scale your Amazon ads in 2021. Ritu Java from PPC Ninja explains how the traditional sales funnel differs from the Amazon sales funnel, why do you need to understand this difference, and which funnel sellers are missing out on. Also, Ritu shares some great tips on PPC budget planning at the end of the video.
➤ Find discount coupon codes for Amazon software tools: https://orangeklik.com/amazon-tools-discount-coupon-codes/
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🎬 Other related videos:
▶️ Advanced Amazon PPC Strategies – 7 Ways to Get Sales from Your Competitors Using PPC: https://youtu.be/zd5MSXd9kA0
▶️ Amazon PPC Dayparting – How Does It Work?: https://youtu.be/R0ib0ab_aIM
👉 More interviews with Amazon experts: https://orangeklik.com/
🤝 JOIN Amazon sellers community on Slack: https://orangeklik.com/club/
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🔶 Questions answered in the video:
➤ 00:00 How to scale your Amazon PPC
➤ 00:49 About Ritu Java
➤ 01:26 Amazon PPC tactics to help you scale quickly
➤ 02:57 PPC mindset
➤ 04:36 Traditional sales funnel vs Amazon sales funnel
➤ 07:40 4 key steps to scale PPC
➤ 11:02 Maximize exposure
➤ 15:50 Remove barriers
➤ 20:37 Interconnect funnels
➤ 25:19 Example of different funnels
➤ 27:24 Cross-sell, upsell, downsell
➤ 30:37 Summary
➤ 31:44 Which part of the Amazon sales funnel is not used enough by sellers?
➤ 34:28 Tips for planning PPC budget
➤ 38:07 About PPC Ninja
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🔶 About RITU JAVA
Ritu Java is the CEO and Co-Founder of PPC Ninja serving Amazon agencies, sellers and brands through PPC Automation Tools and Services. She has over 10 years of experience in E-Commerce and Marketing. Ritu is passionate about Amazon advertising and helps businesses scale and grow on Amazon using creative data-driven strategies with a diversified ad portfolio ranging from Sponsored Ads to DSP. She has run several mastermind programs to help intermediate sellers take their application of PPC to the next level.
👉 Get 20% off the 1st month of PPC Ninja here: https://www.ppcninja.com/demo-mondays
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🔶 About AUGUSTAS KLIGYS
Known in the business simply as the “Amazon Summits Guy”, Augustas is committed to providing others with the opportunity to achieve success by offering powerfully informative expert sessions and guides to becoming a top Amazon seller. He has recorded over 400 sessions with Amazon industry leaders, experts and speakers. Augustas is also the founder of Orange Klik Company and the following in-person events for Amazon sellers: European Seller Conference, Seller Fest and PPC Congress.
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🔶 About LISETT LEES
Lisett started out in 2016 as an Amazon FBA store assistant and since then has been working daily with different Amazon FBA sellers. Years of experience as a store manager along with the mission of helping businesses run daily operations cost- and time efficiently has shaped her into a strategic partner for Amazon sellers. Today she helps to manage stores, product-related tasks, customer relations and the team while advising company owners to set their goals and strategy.
Learn more about Lisett and how she helps Amazon businesses: http://lisettlees.com/
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🔶 About ORANGE KLIK
Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
Subscribe to Orange Klik channel: https://oklik.co/subscribe
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In this video, Tarik Berrada Hmima explains how to prepare for the upcoming Amazon Prime Day on June 21-22, 2021. Special holidays such as Prime Day require preparation and proper PPC strategy adjustment as the traffic, clicks, and conversions will change from what sellers are normally used to. To take the maximum from Prime Day by using PPC and increase sales while still being profitable, Tarik shares the main things sellers need to keep in mind.
➤ Find more discount coupon codes for Amazon software tools: https://orangeklik.com/amazon-tools-discount-coupon-codes/
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🎬 Other related videos:
▶️ How to Stop Keyword and Product Targeting Overlap for the Same Amazon PPC Placement: https://youtu.be/7QY8hsZpq-Y
▶️ Amazon PPC Dayparting – How Does It Work?: https://youtu.be/R0ib0ab_aIM
👉 More interviews with Amazon experts: https://orangeklik.com/
🤝 JOIN Amazon sellers community on Slack: https://orangeklik.com/club/
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🔶 Questions answered in the video:
➤ 00:00 How to prepare for Amazon Prime Day Sale 2021
➤ 00:59 About M19
➤ 03:14 Why Prime Day requires special preparation?
➤ 10:41 Change in PPC and product price
➤ 11:36 How previous Prime Days can help?
➤ 14:14 How to adjust your PPC strategy prior the Prime Day
➤ 21:47 Are there any categories that are not usually affected?
➤ 24:02 Main mistakes that sellers do during Prime Day
➤ 25:18 Amazon Prime Day in 2021
➤ 27:28 What are other important days apart from Prime Day?
➤ 28:20 Contact Tarik
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🔶 About TARIK BERRADA HMIMA
With experience in Adtech, Tarik has a track record of delivering complex data-based solutions. He has extensive technical experience in both startups and large companies. He’s passionate about using technology to solve challenging business problems, building world-class AI-based tools.
M19’s (formerly known as Adakazam) technology allows any player to advertise efficiently on the 3 key Amazon advertising solutions: Sponsored Products, Sponsored Brands and Product Display.
👉 Limited offer – free 1-month subscription of M19 for the first 3 sign-ups: https://oklik.co/m19
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🔶 Video host – LISETT LEES
Lisett started out in 2016 as an Amazon FBA store assistant and since then has been working daily with different Amazon FBA sellers. Years of experience as a store manager along with the mission of helping businesses run daily operations cost- and time efficiently has shaped her into a strategic partner for Amazon sellers. Today she helps to manage stores, product-related tasks, customer relations and the team while advising company owners to set their goals and strategy.
Learn more about Lisett and how she helps Amazon businesses: http://lisettlees.com/
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🔶 About ORANGE KLIK
Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
Subscribe to Orange Klik channel: https://oklik.co/subscribe
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** Affiliate disclaimer: some of the above links may be affiliate links, which may generate us a sales commission.
This video covers advanced Amazon PPC strategies with the help of a PPC benchmarker from sellics. This Amazon PPC Tutorial 2021 covers Amazon PPC for beginners 2021 all the way through to the advanced seller. This Amazon PPC 2021 tutorial shows you how to evaluate your PPC performance against your competitors, evaluate Amazon PPC advanced metrics and employ Amazon FBA PPC optimization strategies to boost your Amazon PPC marketing. We cover amazon ppc step by step, from your Amazon PPC launch strategy to Amazon PPC management through the growth stage, and finally Amazon PPC optimization 2021. This Amazon FBA PPC Guide and amazon ppc tutorial for beginners looks at important Amazon pay per click advertising metrics like click through rate and Amazon ACoS amongst others so you can form an Amazon PPC strategy to improve your PPC performance. This PPC Amazon tutorial will answer how to fix PPC on Amazon or how to optimize PPC on Amazon through more than one Amazon FBA PPC strategy and multiple Amazon PPC tricks.
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👉 Sign up for a free Adspert trial now: https://www.adspert.net/?utm_campaign=orangeklik
In this Amazon PPC Q&A session, we answer the most common Amazon PPC questions regarding bid management, bidding strategies, how to set up a PPC campaign on Amazon, how to find a balance between paid and organic sales, and things to consider when running ads.
Our guests Neza Skorc and Harald Bartel from Adspert also explained how tools such as Adspert use machine learning to optimize ads and what are the benefits of using that kind of software versus optimizing manually. We talked about optimizing bids and keyword strategy which are common topics to discuss, but also touched on the topic of how to make sure that paid and organic sales are not blocking each other, and more.
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🎬 Other related videos:
▶️ Advanced Amazon PPC Strategies – 7 Ways to Get Sales from Your Competitors Using PPC: https://youtu.be/zd5MSXd9kA0
▶️ Advanced Amazon PPC Questions Answered: https://youtu.be/rzWWmuHecZE
👉 More interviews with Amazon experts: https://orangeklik.com/
🤝 JOIN Amazon sellers community on Slack: https://orangeklik.com/club/
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🔶 Questions answered in the video:
➤ 00:00 Amazon PPC Explained – Bidding, Keyword Strategy, Paid and Organic Sales
➤ 01:40 About video guests and Adspert
➤ 03:15 How to build a perfect Amazon PPC campaign?
➤ 04:46 What are the options to build up a PPC campaign?
➤ 05:23 When a PPC campaign is already running, what sellers need to do in order to optimize it?
➤ 09:11 Why would you want to automate your Amazon PPC instead of doing it manually
➤ 10:19 Bid adjustment based on market volume, competition, conversion rate and conversion value
➤ 14:15 Tips to find the best Amazon PPC bids
➤ 16:00 Why should you focus on profit rather than ACoS?
➤ 17:57 How to choose the right keywords and effective keyword strategy?
➤ 19:42 How PPC affects organic sales? How to find an optimal combination of these two?
➤ 22:57 How to set up a price for a PPC campaign? What are the factors to consider?
➤ 24:11 Bids and organic ratio
➤ 25:00 Tips to set up the right price and final thoughts on how to optimize Amazon PPC campaigns
➤ 27:30 How beginners can take care of their Amazon PPC without hiring a service provider?
➤ 29:07 Contact Adspert
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🔶 About HARALD BARTEL
As CTO, Harald is responsible for technical management and developed the intelligent and top-secret Adspert Algorithms. He holds a degree in mathematics and physics and enjoys playing strategy games. At Prozentor GmbH, he had developed scientific forecasting and analysis tools. In addition, he had been a mathematics lecturer at the Beuth University of Applied Sciences in Berlin and as a programmer was involved in developing a leading mathematics software.
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🔶 About NEZA SKORC
A problem-solver by nature, Neza has gathered experience in startups and SMBs across different industries and countries, and in areas ranging from account and project management, remote team management, business analysis, and product management.
Currently working as a member of the Adspert Product team, she’s focusing on ensuring that online advertisers leveraging the state of the art Adspert bid management algorithm are provided a smooth experience and excellent results from the first moment onwards.
👉 Sign up for a free Adspert trial now: https://www.adspert.net/?utm_campaign=orangeklik
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🔶 Video host – LISETT LEES
Lisett started out in 2016 as an Amazon FBA store assistant and since then has been working daily with different Amazon FBA sellers. Years of experience as a store manager along with the mission of helping businesses run daily operations cost- and time efficiently has shaped her into a strategic partner for Amazon sellers. Today she helps to manage stores, product-related tasks, customer relations and the team while advising company owners to set their goals and strategy.
Learn more about Lisett and how she helps Amazon businesses: http://lisettlees.com/
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🔶 About ORANGE KLIK
Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
Subscribe to Orange Klik channel: https://oklik.co/subscribe
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#AmazonFBA #AmazonPPC #AmazonPPCexplained
This is the full, complete step by step set up guide for Amazon PPC advertising campaigns for beginners!
Amazon FBA sellers, if you are new to Amazon PPC advertising, then this full, step by step set up guide is for you. In this tutorial I share with you how to set up automatic and manual campaigns. Please refer to the other Amazon PPC videos mentioned in this video for additional help. Amazon PPC campaigns is the only launch platform you need to successfully sell on Amazon FBA. You do not need anything fancy if you are still working on making profits selling on Amazon!
Watch These Other Amazon Tutorials That Were Referred To:
Amazon PPC Explained – https://youtu.be/QtgbZraTXuY
Email Follow Up Sequence – https://youtu.be/QAZH40pg0fk
PPC Daily Budget Explained – https://youtu.be/EdI8kMbTm68
Negative Keywords Explained – https://youtu.be/fSyYQHo1UyA
How To Optimize PPC – https://youtu.be/Xr3fZo9qlu0
