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Welcome to our tutorial on creating winning Amazon PPC campaigns! In this video, we’ll be discussing the best practices for optimizing your Amazon PPC campaigns and exploring real-life case studies to help you understand how to implement these practices in your own campaigns.
Whether you’re new to Amazon PPC advertising or looking to improve your existing campaigns, this tutorial is packed with valuable insights and actionable tips. We’ll cover everything from setting up your Amazon PPC campaign and using automatic and manual targeting, to optimizing your ad spend and analyzing your campaign performance.
Some of the specific topics we’ll be exploring include Amazon PPC tutorials, how to optimize your Amazon PPC campaigns, Amazon FBA, Amazon advertising, Amazon PPC campaign setup, and more. We’ll also be using a range of exact match keywords to ensure that our video is easily discoverable by those searching for Amazon PPC campaign information, including Amazon PPC, PPC Amazon, Amazon PPC campaign optimization, Amazon ads, and Amazon PPC automatic campaign.
So if you’re ready to take your Amazon PPC campaigns to the next level, be sure to watch this video and don’t forget to subscribe to our channel for more great content!
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Amazon PPC can be a super overwhelming topic. So much info., and different types of campaigns, what to set for your budgets and bids, what keywords to target, Etc. Plus, there’s so many different PPC strategies out there! Where do you even start?! (Here). This video will be a COMPLETE Amazon PPC tutorial and ultimate guide. I’ll walk you through everything you need to know about PPC: From what PPC even is, the different types of PPC campaigns, what campaigns to set up for a new product launch, and how to go in after 1-2 weeks and analyze the numbers & data and optimize your ppc campaigns.
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OF THE DAY: “The most valuable thing you can make is a mistake- you can’t learn anything from being perfect.”
– Adam Osborne
Video Chapters:
0:00 Start
0:30 Intro
1:50 Overview of Amazon PPC
2:15 PPC Ads Placements (where your product will show up)
3:00 Top of First Page vs. Product Pages
4:00 PPC Campaigns for a New Product Launch
5:20 When Do I Start Running PPC? (Day 1 vs. Get Reviews First)
6:15 Budgets
8:00 How to Set up Automatic Campaigns
8:50 Targeting Groups
9:15 What Bids do I set?
9:40 “Negative Keywords” or ASINS
10:00 What Bidding Strategy
11:23 USE PLACEMENTS!! (Especially for Launch)
12:50 Campaign Name, Dates, and Daily Budget
13:19 Automatic ‘Close’ Match, ‘Loose’ Match, ‘Subs’, and ‘Comps’
14:00 Difference Between Keyword Searches vs. Product Pages
17:00 Keyword – How to Get Your Main Keywords
18:15 Manual Keyword Targeting Campaigns
18:25 Manual Broad & Phrase Campaigns
19:00 (10) Keywords Max per Campaign, (Separated by Search Volumes)
19:50 Entering Broad and Phrase Keywords into Campaign
20:30 Bidding Strategy, Bids, Daily Budget, and Dates
23:00 Recap of All PPC Campaigns for Launch
23:30 Manual Product Targeting (ASINS)
24:55 Manual Category Targeting
25:22 How to Optimize an Auto Campaign
27:00 Analyzing Search Terms, Keywords, and ASINS
27:30 Negative Targeting (Cut off search terms wasting money)
28:00 Search terms, Keywords and ASINS that brought Sales in Auto
28:40 Optimizing a Manual Campaign
29:00 *Impressions, Clicks, CTR, Spend, Sales, and ROAS & ACOS
30:07 Wrapping up
Amazon PPC campaigns are of two types
Auto campaigns and manual campaign
Auto campaign has four match types
close match and loose match for keywords targeting
and substitute and compliment match for product targeting.
Similarly manual campaigns have three match types.
Exact match
Phrase match and broad match.
We will further discuss about PPC campaigns structure and strategies in our coming videos, so stay tuned.
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#ppc
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In this video I’ll be going over how to optimize your Amazon PPC auto campaigns for best results. There are 4 match types within the auto campaigns now and to get the best results you may need to split these match types out into their own campaigns!
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Skeptical of Amazon PPC software I decided to run a REAL WORLD TEST using an Amazon PPC Automation tool. Here are the results. This can be used for your Amazon PPC Launch Strategy 2022 or as an Amazon PPC Management Software as you conduct Amazon PPC optimization in 2022. In all cases, Amazon PPC tools aim to remove the guesswork from your Amazon PPC strategy.
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// Next (PPC Videos) PART 1: https://youtu.be/zPrXCUFOZoU PART 2: https://youtu.be/PwbFgWiUJrs PART 3: https://youtu.be/DBPmeKleIqk PART 4: https://youtu.be/iQMtN3S6nPg
// PPC Tool Benchmark your PPC for FREE: https://bit.ly/3jMllMB Create Smart Campaigns: https://bit.ly/3vqzOmO
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This Amazon PPC optimization tool is called Sellics Smart Campaigns. It has been designed to optimize your PPC on Amazon through a specific Amazon PPC campaign structure that includes an Amazon PPC auto campaign and manual campaign. As with most software, it claims to be able to do more than just one Amazon PPC expert. Amazon PPC 2022 is more competitive than ever, so I tested these PPC smart campaigns to see if they can help us reduce ACoS and boost profits.
Timestamps:
00:00 – Intro
DISCLAIMER: Content on the Dan Rodgers YouTube Channel and any extensions thereof is intended to be used for informational and entertainment purposes only. It is important to do your own research before making any investment, financial or business decisions. Dan Rodgers is not a financial advisor. You should always seek professional advice from certified professionals or independently verify any information you find on our channel, website or any of our other platforms before making decisions.
I share a strategy to set up your Amazon PPC Auto Targeting Campaigns in a way that allows them to perform better by making them more targeted and easier to optimize. Automatic PPC campaigns are a great way to get more exposure and sales on Amazon with low ad spend and a low cost per purchase.
I also cover tips on the importance of maintaining a negative keyword list to get rid of keywords, search terms, and ASINs (product targeting) that are wasting your ad spend. I hope you find this Amazon PPC strategy helpful to make your Auto PPC campaigns more profitable and get more Amazon FBA sales.
★ I’ve been doing eCommerce full-time for over six years. In that time, I’ve launched several brands and have done millions in sales on Amazon and my own Shopify store. I created this channel to help others with Ecom, marketing, and becoming better entrepreneurs.
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What is Amazon PPC | Beginners Tutorial 2021 | Auto Campaign
Hi All,
In this video, you will learn what is Amazon PPC and how to launch auto PPC campaign. Amazon PPC is a complex topic and one of the biggest challenges for any Amazon seller.
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Being on top of your Amazon Automatic campaign and learning new techniques in the Amazon PPC optimization can help you succeed on Amazon FBA and become a 7-figure seller.
In this video, we will cover Amazon PPC Automatic Campaign and tackle why this is very important to be part of your strategy when selling on Amazon. You’ll learn the advantages and disadvantages of the Amazon PPC Auto campaign
I will walk you through amazon PPC step by step on how you can start a new automatic campaign and how you can implement PPC optimization effectively
Automatic campaign should be part of your Amazon PPC efforts, it’s not going to replace a different type of campaign but is going to be running simultaneously because it serves a different purpose from a manual campaign. Automatic Campaigns are easy to set up so especially for PPC beginners. It doesn’t require a lot of maintenance and it allows you to discover long-tail keywords and good converting competitor ASINs
Make sure to watch this video until the end as this Amazon PPC Guide will definitely help and enlighten you to be a successful seller on Amazon this 2021
DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!
Sections:
00:00 Intro
01:45 Amazon PPC Automatic Campaign Training in 2021
02:05 What are the advantages of automatic campaigns?
04:31 What are the disadvantages of automatic campaigns?
05:41 How to start a new automatic campaign?
09:31 How to optimize automatic campaign?
13:50 Outro
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