Over the last couple of years, I have gotten to know Mina Elias from Trivium, and he developed a unique and respected perspective on Amazon PPC campaigns. On this episode of the podcast, he comes on to discuss what he has learned.
He shares his “PPC diet” which is basically when to either bulk up or start cutting down on your spending.
From there, we discussed some of the metrics that he looks at when optimizing accounts. It gets a bit technical, so grab a pen and paper…
For full show notes, visit https://maximizingecommerce.com/146
Connect with Mina
Trivium https://triviumco.com/
Get a Campaign Audit from Mina’s Team https://triviumco.com/pages/srt/maximizingecom
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Get’s Mina’s spreadsheet by visiting – https://docs.google.com/spreadsheets/d/1TuSWvURHYaUp7LVbRz2Ydb4BtbvSZN7KQpxmKF8zRXQ/edit (Go to File – Make a Copy to save a copy for yourself)
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Many things can cause a gift brand to fail on Amazon, and in this video, I talk about 4 reasons that sit at the top of our list.
1. Catalog too large
2. Getting too comfortable
3. Not building a brand
4. Not going fast enough
This year, one of our brands experienced a drop in sales, and I am sharing with you why and how this happened.
In maintaining a successful gift brand, the goal is to grow your brand around that one product that earned your place in the market.
Sustaining a healthy gift brand involves embracing failure. What worked once will likely not work the second time, and that’s okay.
Failure is an opportunity to learn which strategies don’t work and which work for your brand.
Learn the strategy to stay competitive and maintain your ranking by hitting different price points.
🛑 SUBSCRIBE: https://bit.ly/3TvLYF4
Content:
✔️ – 0:35 – 4 Reasons Why Gift Brands Fail
✔️ – 2:30 – How One Of Our Brands Dropped Off In Sales This Year
✔️ – 3:20 – The Advantage Of Hitting Different Price Points
Reach out to us for a free PPC audit: info@nomadz.com
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About Nomadz:
I’m Lucas Kwiatkowski, founder and CEO of Nomadz, a digital team of freelancers specializing in Amazon Ads. I’m a data nerd at heart and starting managing PPC for brands in 2015.
These advanced Amazon PPC videos were made after years of diving through data myself and learning everything there is to know about hundreds of different brands on Amazon. By being transparent with our strategies and tactics our hope is to further educate the Amazon Ads community. Videos include; case studies, new Amazon PPC features, beginner tutorials, advanced strategy and seasonal strategies.
Nomadz as an agency helps to scale large brands stuck at sales plateaus by building strong relationships with them and coming up with a customized PPC and DSP plan. We are always looking to work with new clients and hire new Nomadz for the team. Reach out to us at anytime: info@nomadz.com
✔️ – 00:00 – Your Amazon PPC expert Lucas gives you a short clip of how to set up automatic campaigns. Have you launched a campaign before on Amazon? Well Lucas is here to bring you quick tutorials on how to optimize your launch process.
In conclusion, stay toon to piece together your Amazon PPC campaigns to take control of your Advertising dollars.
How To Optimize Your Amazon PPC Campaign For Profitability and Growth.
I hope this Amazon PPC tutorial for beginner and expert Amazon PPC managers helped you learn how to explain what you see in the data to your clients.
This Video:
This video highlights Amazon Advertising PPC Campaign Strategies that have worked great for my clients so I hope you find it incredibly valuable.
I wished I would have had someone giving Amazon Pay-Per-Click Advertising Tutorials for Amazon Sellers when I first started because it would have saved me thousands and thousands of dollars experimenting the hard way.
💻Softwares & Discounts💻
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Lucas@nomadz.com – If you’re going to reach out to me about management please provide your brand name along with total sales/ppc spend for the last 30 days.
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If you’re an Amazon seller, you know that PPC advertising is a great way to get your products in front of more buyers, launching products, and ranking higher organically for keywords. But if you’re not doing it right you could be wasting your money, causing high ACoS, and hurting your profits. In this video, I’ll show you big mistakes Amazon sellers make with their PPC campaigns, and how to avoid them. So before you launch your next PPC campaign, make sure to watch this video!
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★ ABOUT ME ★
I’ve been doing eCommerce full-time for over six years. In that time, I’ve launched several brands and have done millions in sales on Amazon and my own Shopify store. I created this channel to help others with Ecom, marketing, and becoming better entrepreneurs.
➤ Here’s a video I made about my experience mentoring and coaching Amazon sellers:
In this video I’ll be going over how to optimize your Amazon PPC auto campaigns for best results. There are 4 match types within the auto campaigns now and to get the best results you may need to split these match types out into their own campaigns!
Ready to take your brand to the next level on Amazon? Shoot us a dm! 🚀
https://linktr.ee/sellersarena
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Need PPC Automation? Try Sellozo!
FREE 14 day trial and 15% OFF with promo code: CfxBEGW8
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In this video I’ll be showing you an actual example of one of our new clients unoptimized campaigns and what kind of opportunities we look for to help improve performance. We want to improve traffic and sales for the good keyword and optimize the ACoS for the poor performers.
Ready to take your brand to the next level on Amazon? Shoot us a dm! 🚀
https://linktr.ee/sellersarena
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____________
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Join our FACEBOOK GROUP 👉 https://www.facebook.com/groups/amazonsellersclinic amazon
Register for the Amazon PPC workshop here: https://titanppcworkshop.com/learn-ppc
We show you the Cutting Edge (and simple) way to take Control of Your Amazon PPC, organic Amazon rank and the profitability of your Amazon FBA listing, without non-TOS tactics, thousands of dollars of PPC investment or blindly outsourcing to an agency.
Titan Network is a community of 1,000+ Amazon Sellers with the latest FBA strategies, training, business mentoring and Amazon tools. Created by 40+ Amazon experts who all make millions of dollars on Amazon per year
Register for the PPC course here: https://titanppcworkshop.com/learn-ppc
How To Optimize Your Amazon PPC Campaign For Profitability and Growth.
✔️ – 00:00 – In this week’s video, your Amazon PPC expert explains the importance of Scale Insights. Lucas’s team has put together a case study that shows why Scale Insights is the best tool out there to expand and automate your Amazon PPC strategy. You will understand the importance of Scale Insights, and how to implement this tool into your business strategy. Be sure to watch the other tutorials on Scale Insights.
✔️ – 1:05: – To continue, Lucas describes how Scale Insights has the potential to get you over your sales plateau that you have been stuck in. In this case study, Scale Insights helps cut out unwanted campaigns that are running, which are taking advertising dollars away from converting campaigns.
✔️ – 2:37 -Here, your Amazon PPC expert walks you through how they almost doubled their clients sales in a year by tweaking campaigns and adjusting the overall strategy to move past the sales plateau that was occurring. They started with reducing single keyword campaigns with low budgets. That alone cut off a lot of the fat, which the client was holding on to.
✔️ – 4:29 – In this part of the video, Lucas will show the steps his team took to accomplish an impressive goal they had. Lucasi explains what campaigns they used to get the client over that sales plateau. (Amazon PPC Key: Broad Match campaigns are good for impressions and expanding customer base) Exact Match campaigns are always important to run, which should cover a large percentage of your advertising dollars.
✔️ – 6:27 – Last, Lucas explains that Scales Insights is great for you and your clients, but you have to know how to use it correctly to come up with new ways to get over the sales plateau. Within Scale Insights there are many answers given to you, and the best way to reach the goal you or your client want is by testing out new strategies.
In conclusion, you as a Amazon PPC manager need to continue testing strategies out. This case study is a perfect example of how Lucas and his team break through for the clients. With years of experience at @LukeWi belt, Scale Insights is a tool that everyone needs to implement in their Amazon business model.
I hope this Amazon PPC tutorial for beginner and expert Amazon PPC managers helped you learn how to explain what you see in the data to your clients.
This Video:
This video highlights Amazon Advertising PPC Campaign Strategies that have worked great for my clients so I hope you find it incredibly valuable.
I wished I would have had someone giving Amazon Pay-Per-Click Advertising Tutorials for Amazon Sellers when I first started because it would have saved me thousands and thousands of dollars experimenting the hard way.
💻Softwares & Discounts💻
Helium 10: https://crushtrk.com/?a=1923&c=188&p=r&s1= (Save 50% or 10% off your Existing Subscription)
Scale Insights: https://scaleinsights.com/trial/lucaskwiatkowski
🙏 SUPPORT ME – SUBSCRIBE TO LUCAS KWIATKOWSKI ON YOUTUBE 👇 https://www.youtube.com/channel/UCV1Od62QQLo9nmNMysS6wiA
👉Join My Facebook Community👈
Facebook ▶️ https://www.facebook.com/groups/amazonppcintuition/
Lucas@nomadz.com – If you’re going to reach out to me about management please provide your brand name along with total sales/ppc spend for the last 30 days.
If you agree with this video, leave me a comment
If you liked this video, leave me a like
If you want to see me post a new video every 2 weeks, SUBSCRIBE!
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This is a broad question and everything helps.
If your trying to scale an account, what’s a few strategies you guys use to find new targets?
Scenario for prospective:
You’ve got your top 10 competitors, you’ve set up AD segmentations, its been several months, ADs are doing well but now your at a plateau.
Easiest way to increase revenue would be to increase AD spend but do you guys ever branch out to find new keywords for new eyes? If so, how do you do this?
Our ppc team has co-opted @Steven Pope’s seo strategy for just that purpose on ppc (broadening search)
Identify the keywords your product currently organically ranks for 10/20-50. Within that filter
sort for highest volume, highest relevancy terms (edited)
use the best 5-10 (depending on specific data points) as new kw campaign(s) to try
also goes without saying you should be reviewing the STRs from any current campaigns where they exist
00:00 Strikezone Keywords Tutorial
00:41 Demo
01:15 Use any AMZ click data tool, for this instance Helium 10
Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/join
About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy – a clawback FBA service, and Momstir – a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts.
LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.
About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house.
My Amazon Guy Podcast and Videos:
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How To Optimize Your Amazon PPC Campaign For Profitability and Growth.
✔️ – 00:00 – UPDATE ALERT!!! Amazon has dropped a new update for Amazon Sellers and Amazon PPC managers to help with search query performance for ASIN level data. Your Amazon PPC expert is bringing you this tutorial to keep you updated on all things Amazon PPC. Lucas takes pride in Advance Amazon PPC, and he is here to bring you Amazon PPC tips and tricks.
✔️ – 0:45 – In this part of the tutorial, Lucas dives into finding the search query performance page. As an Amazon PPC manager, you should already be aware of this page which was for performance at a brand level. Well Amazon just gave you more access to information you need to run your Amazon PPC. Your Amazon PPC expert walks you through how to use this search query correctly.
✔️ – 2:10 – Next, Lucas explains each tab associated with this update. When having a variation listing you can see what search terms are working for each ASIN. This helps your research into each product when you’re in the phase 2 or 3 of your product development. Amazon hands you this search term data on a silver platter. Take advantage!
✔️ – 3:04 – Your Amazon PPC expert throws an important Amazon PPC tip out to you. Pay close attention to the acronym “ICAP.” Impressions, Click, Add to Cart, Purchases.
✔️ – 5:20 – To continue, Lucas shows you how this search query tool calculates each part of ICAP. Your Amazon PPC expert gives you an important Amazon PPC trick. Lucas wants you to take the first ten search terms and break them down.This is a great start to reading the data that Amazon is providing to you.
✔️ – 7:42 – Lastly, This tool needs to be a part of your tool box for Amazon PPC strategy 2022. This is important for variations and what keywords work best for each of them. Make sure your SEO has the top keywords from search query. Sorting by volume can tell you what you are missing on each ASIN.
In conclusion, This tool will help you build a master keyword list for each ASIN. If you haven’t seen the tutorials on Data Dive: Master Keyword List. You need to hit this link…
I hope this Amazon PPC tutorial for beginner and expert Amazon PPC managers helped you learn how to explain what you see in the data to your clients.
This Video:
This video highlights Amazon Advertising PPC Campaign Strategies that have worked great for my clients so I hope you find it incredibly valuable.
I wished I would have had someone giving Amazon Pay-Per-Click Advertising Tutorials for Amazon Sellers when I first started because it would have saved me thousands and thousands of dollars experimenting the hard way.
💻Softwares & Discounts💻
Helium 10: https://crushtrk.com/?a=1923&c=188&p=r&s1= (Save 50% or 10% off your Existing Subscription)
Scale Insights: https://scaleinsights.com/trial/lucaskwiatkowski
🙏 SUPPORT ME – SUBSCRIBE TO LUCAS KWIATKOWSKI ON YOUTUBE 👇 https://www.youtube.com/channel/UCV1Od62QQLo9nmNMysS6wiA
👉Join My Facebook Community👈
Facebook ▶️ https://www.facebook.com/groups/amazonppcintuition/
Lucas@nomadz.com – If you’re going to reach out to me about management please provide your brand name along with total sales/ppc spend for the last 30 days.
If you agree with this video, leave me a comment
If you liked this video, leave me a like
If you want to see me post a new video every 2 weeks, SUBSCRIBE!
#AMAZONPRIMEDAY #LEARNAMAZON #AMAZONUNIVERSITY #AMAZONPPCEXPERT #AMAZONTUTORIALS #AMAZONFBA #AMAZONADVERTISING #ENTREPENEUR #AMAZONBRANDANALYTICS #AMAZONGUIDE #ECOMMERCE
