With category targeting instead of using just ASINs you can also select a specific category that you want to target. It can be one that is relevant to your product or complimentary – take a look at this quick tip of the week from Vince Montero, PPC Expert.
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In this video, I’ve compared notes with other 6, 7, and 8 figure Amazon sellers to teach you…
How to optimally setup and run your Amazon Sponsored Ad campaigns
How to bid on your search terms to maximize exposure and profits
How to find profitable keywords to boost your sales with Amazon advertising.
This is a very comprehensive video on Amazon PPC and Amazon advertising so be prepared to take notes!
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To Start your eCommerce Journey with Enablers:
https://www.enablers.org/group
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Enablers Upcoming Seminars:
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Ask Saqib Azhar:
http://www.saqibazhar.net
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Enablers Mission is to use the Enablers Platform to create 2 Million jobs and 200k eCommerce Businesses in Pakistan and get Pakistan to be recognized by the world as an eCommerce Hub.
Saqib Azhar believes unemployment is one of the biggest issues in Pakistan, and he has taken it upon himself to solve this issue to as much extent as he can. For this, Enablers has introduced Enabling Video Series (EVS) having all those training programs and courses which will help people to do eCommerce businesses in International markets by offering training to those who cannot afford and they can apply from here: https://www.enablers.org/evs
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Follow Enablers On Social Media :
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Amazon PPC (pay-per-click). is an advertising model provided by Amazon to its sellers/vendors in which they pay a fee to Amazon when a shopper clicks on their ad.
This video discusses the difference between Amazon PPC Campaigns and Ad Groups. Watch the whole video to understand the concepts.
#AmazonPPC
#AmazonPPCCampaigns
#AmazonPPCAdGroups
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DISCLAIMER: The content on Amazon Acumen YouTube Channel is intended to provide useful information and share knowledge with people who want to do business on Amazon. Before making any business or financial decisions, you are advised to independently validate the information found on our channel, and if needed, seek professional help. If you require any further information, feel free to contact us at amazonacumen@gmail.com
00:00 5 Amazon PPC Secrets
00:10 Broad Match Modifier
03:22 Create an auto-campaign for every SKU in the catalog, put a $1 budget and a ¢5 bid
04:30 How do you calculate expected ACOS w/ some basic math
05:57 Custom Headline Images inside your Sponsored Brand Headline Ads
07:42 Get every single metric on your account during the account lifetime
09:22 MAG PPC Master Class
🏫 mag-school.com – PPC, SEO, Design, Catalog courses for $10-20
❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help
My Amazon Guy Podcast and Videos:
Podcast.MyAmazonGuy.com
YouTube.com/MyAmazonGuy
Website: MyAmazonGuy.com
Other Social Media links:
https://www.facebook.com/myamazonguys/
https://www.linkedin.com/company/my-amazon-guy Tweets by MyAmazonGuy
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Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWb
Rode Swivel Mount: https://amzn.to/31daD8T
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Amazon PPC is a complex field of study. You have monkey experts acting like scientists giving our PPC tips and it’s hard to separate the good PPC recommendations from the bad. In this PPC master class, I am going to share everything I know in one video about PPC. Let’s dive in.
Why you should listen to me. I’m Steven Pope and the founder of My Amazon Guy. We’re a nearly 300-person Amazon agency with more than 250 brands that we manage in PPC. You can read more than 100 testimonials about our PPC management at myamazonguy.com/testimonials including this handwritten note I got the other day from an account we increased 54%.
00:00 Amazon PPC Master Class 2022
00:22 Actual client PPC testimonials
02:48 How do you know when your listing is ready for PPC? Full listing optimized.
04:20 Golden Rules of Amazon PPC – Never run out of stock
05:00 Never tap out on the budget & Lower bids if you have budget constraints
05:42 The more limited your budget the more long-tail keywords you should chase
07:10 PPC and SEO go together
07:34 Always be advertising
08:21 Keyword Distribution
11:21 Important metrics of PPC
15:20 Search Query Performance Report
17:01 How often should you check campaigns
17:43 How do you budget PPC on Amazon?
20:45 Setting up a campaign SOP
25:30 Amazon Ads is an auction house/Bid strategy
28:57 How many keywords do you need per campaign
29:59 Negative keywords
33:20 How actual campaign looks like
35:24 The most important weekly activity for your campaigns
41:12 Whenever advertising you have the ability to create all kinds of keywords
41:53 Never negate a good keyword
46:55 Do not delete old campaigns
47:51 Random PPC tip
48:27 Bidding Structure Type
49:42 How does external traffic affect Amazon listing
50:32 Difference in PPC success for an FBA listing vs FBM?
51:12 Amazon PPC Holidays
Black Friday
Cyber Monday
All of up to Christmas right around Dec 23
Valentines Day push
Mothers Day
Fathers day is weaker but still worthy
Prime Day
52:32 Troubleshooting Amazon PPC
53:55 Profit over Growth or Growth over Profit
54:40 What is a good CTR
55:00 How long does it take PPC to work
55:41 Should you bid on both singular and plural keywords
56:12 Can you advertise in a foreign language
57:35 What do we do if PPC spends only and no sales
57:48 Are all match types in a single campaign
58:15 Bang for the buck campaign
58:37 Campaigns for launching or 0 reviews
59:37 How much of a campaign should go to good converting keywords vs some research
1:00:29 Which auto campaign should I stop if I want to limit its sales
1:01:08 How often do you change daily budget
1:01:36 If our main KWs are performing well on auto and worse on manual campaign
1:02:19 Check us out every Friday for a Live Q&A
1:02:43 Check our Amazon SEO Master Class
🏫 mag-school.com – PPC, SEO, Design, Catalog courses for $10-20
❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help
My Amazon Guy Podcast and Videos:
Podcast.MyAmazonGuy.com
YouTube.com/MyAmazonGuy
Website: MyAmazonGuy.com
Other Social Media links:
https://www.facebook.com/myamazonguys/
https://www.linkedin.com/company/my-amazon-guy Tweets by MyAmazonGuy
✅Get 50% off First Month with Helium 10
https://bit.ly/3z1sijm
✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/
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There is a TON of real estate on Amazon product pages.
Your competition can use Amazon advertising to steal from your listing.
But what if there was a way to prevent this from happening?
You must protect your house aka your listing.
And you can do this through Amazon PPC.
But what if you don’t have high enough margins to protect your listing or what if you only have 1-2 products?
Tune in to today’s video as I show you how to make this happen.
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Intro: 0:00
Create variations for higher profit margin 1:15
Action items 2:17
Live demo 2:42
Outro 7:10
Check out Scale Insights: https://scaleinsights.com/trial/lucaskwiatkowski
Ready To Scale Your Amazon PPC Advertising? Sign Up For My Advanced Pay-Per-Click Advertising Course 👉 https://nomadz.com/order-form/ for Only $100.
By the end of this video you should learn:
How To Optimize Your Amazon PPC Campaign For Profitability and Growth.
✔️ – 00:00 – Today @LukeWi has an Advanced Amazon PPC discussion with Stefano about Scale Insights management to move forward with your portfolio of tools you can add to your business. Also, this tool is to simplify the way you as an Amazon PPC manager look at data during your overall strategy.
https://scaleinsights.com/trial/lucaskwiatkowski
✔️ – 0:33 – Over years of beta tests software, this is a gold mine with every piece of data you need to run your Amazon PPC campaigns. You can automate your experience by keeping your strategy together and all in one place.
✔️ – 1:01 – @LukeWi shows a case study that has been running for a year now. With this software and right Amazon PPC management, you can see the statistics that they have grown an Amazon PPC account over 100% in a year. Scaling Optimization is real and you should join us along with the trend.
✔️ – 1:44 – Stefano describes the 3 main components of Scale Insights. Your Amazon PPC expert explains the dashboard and how to gain the correct information from this tool. You will get an overview of the company from the dashboard. For example, there are tabs that show Sales Distribution, P&L Distribution, Units, and Amazon pay per click. On top of that, you can see the product performance. As an Amazon PPC manager, this tool will continue to grow your Amazon PPC strategy.
✔️ – 2:39 – In this part of the video, is where you can see how you can bring results to your Amazon PPC experience. You do not have to take the extra time to bring business reports and platform results together to show yourself or clients. You will have it together in one space.
✔️ – 4:14 – Next, your Amazon PPC experts continue with their overview of Scale Insights by describing the 2 other main components, which start with Product performance. The Product Trend breaks down every metric about an individual product. The last component that is talked about is the Rules. These rules are entered in the algorithm to help scale and progressively grow with automation.
✔️ – 5:38 – In conclusion, this is video by @LukeWi and Stefano is an introduction into a series that will go more in-depth on those 3 main components and breakdown how to manage and become successful in Amazon PPC with automation. Scale Insights is a perfect way to move forward with Amazon PPC and grow.
💻Softwares & Discounts💻
Helium 10: https://crushtrk.com/?a=1923&c=188&p=r&s1= (Save 50% or 10% off your Existing Subscription)
Scale Insights: https://scaleinsights.com/trial/lucaskwiatkowski
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amzluke@gmail.com – If you’re going to reach out to me about management please provide your brand name along with total sales/ppc spend for the last 30 days.
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