Are you wondering how to launch an Amazon PPC campaign? Well, in this video, we’re going to show you how to launch an Amazon PPC campaign in 2023.
This launch strategy for Amazon PPC is effective and can be used by beginners. By following these steps, you’ll be able to launch successful Amazon PPC campaigns in no time! This strategy is ideal for promoting new products and services on Amazon, so be sure to give it a shot!
Gear up for an epic Amazon PPC AMA session with My Amazon Guy’s VP of Marketing, Kevin Sanderson, joined by the advertising wizard Andy Craig, Founder of AdHabit.
Prepare to have your strategy playbook rewritten with game-changing insights.
Here’s why this session is a game-changer:
↳ Capture groundbreaking tactics to supercharge your Amazon campaigns
↳ Learn from Kevin Sanderson’s expert playbook on driving success
↳ Interactive Q&A with Amazon marketing royalty – bring your toughest questions!
This podcast is where true Amazon legends are made.
Save the date, prep your questions, and get ready to join the elite!
Step into the arena where Amazon marketing champions are forged!
Timestamps:
00:00 – Introduction to PPC Advertising on Amazon
10:29 – Introduction of Guest Expert Andy Craig from Ad Habit
11:27 – Importance of Being Proactive with Amazon Ads
12:01 – Interactive Session: Viewer Participation with Emojis
12:46 – Andy Craig Shares His Background in Amazon Advertising
17:13 – Turning Viewer Frowns Upside Down: Improving Ad Performance
18:12 – Q&A Session Begins: Tailoring PPC Campaigns for Success
19:00 – Addressing Budget Allocation for PPC Campaigns
20:27 – Optimizing Auto Campaigns: Splitting for Better Control
22:43 – Advertising Strategies for Repeat Purchase Products
24:53 – Budget Management and Prioritizing Campaigns Based on Performance
26:26 – Effective Budgeting for High and Low ACoS Campaigns
27:36 – Understanding ACOS and TACOS in Campaign Optimization
29:16 – Strategies for Handling High ACOS Campaigns
30:15 – Utilizing Negative Keywords and Dealing with Non-Converting Keywords
30:51 – Strategies for Setting Cost-Per-Acquisition Goals
32:49 – Tracking and Optimizing Amazon PPC Campaigns Effectively
35:46 – Managing Keywords for Optimal PPC Performance
37:45 – The Role of Category Targeting in Amazon PPC
38:43 – Keeping TACOS in Mind While Optimizing Campaigns
40:37 – Understanding the Stages of PPC: Launch, Grow, Maintain
43:55 – Key Metrics for Business Growth and Understanding Placement Modifiers
44:21 – Strategies for Bidding Competitively in Amazon PPC Auctions
47:16 – Category Targeting Strategies and Refinements
47:58 – Emphasis on Exact Match Product Targeting for New Sellers
48:25 – Key Metrics for Business Growth Beyond ACOS and ROAS
49:33 – Understanding Placement Modifiers for PPC Campaigns
50:47 – Strategies for Competitive Bidding in Amazon PPC
53:02 – Effectiveness of Expanded Product Targeting in Campaigns
54:06 – Resources for Learning Amazon PPC Strategies
55:06 – The Importance of Testing and Learning from PPC Campaigns
56:12 – Managing Expectations and Emotions in PPC Campaign Management
57:20 – Beware of Shiny Object Syndrome with New Amazon Features
57:57 – PPC Strategies for Launching Similar Products
59:05 – Budget Optimization and Allocation Among Different Sponsored Ad Types
1:00:01 – Setting and Understanding Budget Recommendations
1:01:08 – Importance of Bid Over Budget in Campaign Optimization
1:02:47 – Lack of Impressions for a Targeted Keyword and Possible Solutions
1:05:57 – Discussion on Negating Keywords in Auto Campaigns for Better Control
Brace Yourself for the Ultimate Amazon Ask Me Anything (AMA) Livestream Extravaganza, starring the dynamic duo of Marissa Linzey and Elizabeth Greene!
Ignite Your Amazon Campaigns and Catapult Your Advertising Prowess to New Heights! Look No Further! Prepare to Immerse Yourself in an Electrifying AMA Experience, featuring the Brilliant Mind, Elizabeth Greene, the Powerhouse behind junglr.
Dive into the World of Amazon Ads Mastery at https://www.junglr.com/ – Where Triumph is the Destination, and ACoS is just a stat on the journey.
Embark on a Revolutionary Amazon Advertising Odyssey, Elevate Problem-Solving to Artistry, and Carve the Path to Unprecedented Triumph! Join Us for this Unmissable AMA Session, and Let’s Redefine Success Together!
Learn my Amazon PPC 5-step product launch strategy for Amazon FBA that will help you generate your initial sales and propel your listings rank to the top of the search results! Learn about how Amazon PPC works, why it’s important to run Amazon PPC ads on Amazon and how you can take advantage of the system to help launch your new product. My 5-step strategy uses customized keywords that you’ll use to create specific Amazon Sponsored Ads using different Amazon PPC targeting and matching strategies. I’ll show you various Amazon PPC tricks and hacks that will help you boost your sales, increase your listing rank, lower your BSR, and help you to make optimizing your campaigns and lower your ACOS so much faster and easier.
Learn How to Analyze & Optimize Your PPC Campaigns Playlist
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DISCLAIMER
This video and description contain affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. This helps support the channel and allows us to continue to make videos like this. Thank you for your support!
I cover a new method for finding really good, relevant keywords you’ll want to target with Amazon PPC during your product launch. Targeting the right keyword search terms during a product launch is crucial to having a good launch and getting your product ranking well organically. This Amazon PPC keyword research strategy also works for products that are already selling on Amazon. The tool was built by Amazon and it is free to use. It’s called the Product Opportunity Explorer. I’ll also be giving tips and a tutorial on how to set up your PPC campaigns for the best results. Using Amazon PPC to launch and rank products is one of the best methods available to Amazon sellers today. I packed a ton of great information in video and I hope you find it helpful.
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More Keyword Research and PPC Videos I Did:
➤ Find Your Amazon Money Keywords: https://youtu.be/d9Lus5T_cSk
➤ How to Launch + Rank Amazon Products with Amazon PPC: https://youtu.be/Ssta8ZMI2mU
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★ ABOUT ME ★
I’ve been doing eCommerce full-time for over six years. In that time, I’ve launched several brands and have done millions in sales on Amazon and my own Shopify store. I created this channel to help others with Ecom, marketing, and becoming better entrepreneurs.
➤ TIME STAMPS
0:00 Intro
1:02 Key PPC Concept
2:03 PPC Keyword Research Tutorial
6:35 Amazon PPC Campaign Setup Tips
13:55 Wrap Up
Amazon PPC ads are an incredible tool to help launch new products, and a must have these days. Use PPC to get your product ranked and indexed on page 1.But Amazon PPC ads can be a super difficult topic to learn. So, I put together a (3) part series, or 3 video mini course to help you master Amazon PPC ads! These videos will be an ultimate Amazon PPC Tutorial for beginners; where I’ll break down everything you need to new for running successful Amazon PPC campaigns.
This video (Part #2) will be all about Manual PPC campaigns: Including Broad, Phrase, and Exact match types.
Amazon PPC Tutorial & Guide for New Product Launch in 2022:
In Part #1 – I’ll cover: Automatic Campaigns.
*Part #2 – I’ll cover: Manual Keyword Targeting Campaigns.
Part #3 – I’ll cover Manual Product or ASIN Targeting Campaigns.
Thank you for watching! Please don’t hesitate to ask any questions you have down below.
Your Coach & Mentor,
-Brian Noonan
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Video Chapters:
0:00 Start
0:30 Intro
1:55 When To Start Manual PPC Campaigns
2:30 Competition
4:00 Importance of an Optimized Listing
6:00 Manual Campaigns for Launch
8:20 Targeting and Ad Groups
8:47 Manual Phrase Campaigns
9:20 Getting the Best Keywords for PPC
12:00 Setting Up Manual Campaigns
13:00 Difference of Exact, Phrase and Broad Keywords
13:45 How Long Campaigns Run
14:00 Bidding Strategy
14:33 Placements
15:20 Keyword vs. Product Targeting
15:27 Adding Your Keywords to the Campaign
16:25 Setting Your Bids
17:33 Manual Phrase Campaigns
19:00 Manual Broad Campaigns
21:15 Manual Exact Match
21:40 Exact Match Placements
22:11 Exact Campaign: Placements (Bid Adjustment)
22:48 Exact Match Keywords
25:00 After 1-2 Weeks: Time to Optimize!
25:23 Improving Campaign Performance
25:40 Analyzing Data: Impressions, CTR, Clicks
27:00 Optimizing Keyword Bids
28:00 Changing Bids Based on Data
28:20 When to Shut Off Keywords
29:12 Outro
Get 25% off your first 2 months of Sellozo: https://oklik.co/sellozo
In this video, Dustin Kane from Sellozo shares 5 things all level Amazon FBA sellers can do to improve their Amazon PPC performance, including knowing what to optimize for, how to work with different advertising budgets and use different strategies. Dustin explains automatic targeting and manual targeting campaigns, negative keywords, bid adjustment as well as additional strategies such as a defensive brand strategy and sponsored video ads. At the end of the video, you will find a bonus tip on how to set up a low bid catch-all PPC campaign that always works for Amazon sellers.
➤ Get your discount coupon codes for Amazon software tools here: https://orangeklik.com/amazon-tools-discount-coupon-codes/
______________ Other related videos:
Amazon PPC Automation for Lower ACoS and Sales Growth – Sellozo: https://youtu.be/KSZGtIi9QEs 7 Ways to Get Sales from Your Competitors Using PPC: https://youtu.be/zd5MSXd9kA0
More interviews with Amazon experts: https://orangeklik.com/ JOIN Amazon sellers community on Slack: https://orangeklik.com/club/
➤ Get your discount coupon codes for Amazon software tools here: https://orangeklik.com/amazon-tools-discount-coupon-codes/
______________ Questions answered in the video:
➤ 00:00 How to optimize Amazon PPC campaigns and best launch strategies
➤ 01:19 About Dustin Kane and Sellozo
➤ 02:05 How has Amazon PPC changed over the last year?
➤ 03:37 5 things to improve in Amazon PPC
➤ 04:05 Optimize your campaigns – automatic targeting and manual targeting campaigns, negative keywords, bid adjustment
➤ 06:55 Know your goal – what are you optimizing for?
➤ 08:15 Know the optimal strategy for your budget
➤ 11:54 Best launch strategy for low budget – manual campaign with 5-10 keywords as exact match
➤ 14:03 Why high ACoS is not always bad?
➤ 17:17 Additional strategies, such as a defensive brand strategy and sponsored video ads
➤ 23:58 Bonus tip – a low bid catch-all campaign
➤ 26:00 How Sellozo can help you
➤ 27:57 How often and how you should optimize your Amazon PPC campaigns?
➤ 31:15 Why you’re not getting any impressions on your keywords?
➤ 33:13 How to estimate PPC budget?
➤ 36:51 How to schedule a free demo of Sellozo?
______________ About SELLOZO
Sellozo is your fully automated, AI-driven Amazon advertising software growth suite engineered to help Amazon sellers just like you increase sales, lower ACoS, automate campaign optimization, and increase profits. The tool automates Amazon PPC optimization and allows you to focus your valuable time on the rest of your Amazon business while your Amazon advertising automates to reach your ACoS goals.
Get 25% off your first 2 months of Sellozo: https://oklik.co/sellozo
______________ Video host – LISETT LEES
Lisett started out in 2016 as an Amazon FBA store assistant and since then has been working daily with different Amazon FBA sellers. Years of experience as a store manager along with the mission of helping businesses run daily operations cost- and time efficiently has shaped her into a strategic partner for Amazon sellers. Today she helps to manage stores, product-related tasks, customer relations and the team while advising company owners to set their goals and strategy.
Learn more about Lisett and how she helps Amazon businesses: http://lisettlees.com/
______________ About ORANGE KLIK
Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
Subscribe to Orange Klik channel: https://oklik.co/subscribe
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** Affiliate disclaimer: some of the above links may be affiliate links, which may generate me a sales commission.
In this video, I explain why it is important to use organic launch methods and strategies to launch your Amazon FBA products in 2020.
You can have the most amazing product on the planet but if you are not learning how to properly launch and rank your Amazon FBA products using organic methods only, you are in big trouble. 2020 is coming. Things on Amazon change on a daily basis. If you are serious about making an income by selling your products on Amazon, then you must first understand to not cheat the system to get your way to the top. I only believe in 100% organic launch strategies. Follow along if you want to learn more.