I’m diving deep into the world of Amazon PPC to share with you five critical strategies that have been game-changers in my Amazon journey.
Whether you’re just starting out or looking to elevate your Amazon PPC game, these insights are tailored for your success.
🔥 Here’s What You’ll Learn:
1. Never Running Out of Stock: I’ll share how maintaining a robust inventory is crucial for maintaining sales velocity and organic rank on Amazon.
2. The 80/20 Rule: Discover how focusing on the top 20% of your products can lead to 80% of your revenue.
3. Sales for Organic Rank Growth: Learn the true objective of Amazon PPC and how it’s not just about immediate sales, but boosting your organic rank.
4. Continuity or Subscription Models: Find out why shifting to a continuity model can ensure long-term success and financial stability.
5. Beyond Product Selection: I’ll explain why focusing on problem-solving, rather than just product selection, is essential for sustainable business growth on Amazon.
💡 Each of these strategies comes from my personal experience and has been instrumental in my success. I’ll be breaking down these concepts and giving you actionable tips to implement them in your Amazon business.
🌟 Bonus Material: Real-life examples from my Amazon journey.
Actionable steps to apply these strategies effectively.
👉 Don’t miss this opportunity to transform your Amazon PPC approach and skyrocket your sales. Watch now and take the first step towards Amazon PPC mastery!
🔗 Be sure to check out Profitable Pineapple Express for even more insights and tools: https://profitablepineappleexpress.com/
Join Our Newest Community (FREE Amazon PPC Course): https://bit.ly/nomadz-community
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Join Lucas, CEO of Nomadz, as he breaks down the game-changing update from Amazon that’s set to revolutionize PPC advertising. Discover how Amazon’s recent announcement will affect your advertising strategy as sponsored product ads start appearing on popular apps and websites, including Pinterest and Buzzfeed. Lucas discusses the significance of this update, especially as we approach the holiday season, and its potential impact on top-of-funnel marketing. Get insights into how this change may provide valuable customer information and enhance your offsite traffic strategy.
While the reporting details are still emerging, Nomadz is here to keep you informed and prepared for this exciting development in the world of PPC advertising. Stay ahead of the curve and watch this video for all the essential details.
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Content:
00:00 – Introduction
00:15 – Pinterest and Buzzfeed Partnership
02:08 – Key Matters for Nomads
03:41 – Impact on Other Advertising Platforms
05:01 – Conclusion
_____________________________
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_______________________________
🌎 About Nomadz
I’m Lucas Kwiatkowski, founder and CEO of Nomadz, a digital team of freelancers specializing in Amazon Ads. I’m a data nerd at heart and started managing PPC for brands in 2015.
These advanced Amazon PPC videos were made after years of diving through data myself and learning everything there is to know about hundreds of different brands on Amazon. By being transparent with our strategies and tactics our hope is to further educate the Amazon Ads community. Videos include; case studies, new Amazon PPC features, beginner tutorials, advanced strategy and seasonal strategies.
As an agency, Nomadz specializes in creating custom PPC and DSP plans to scale sales for larger brands stuck at sales plateaus. We build strong relationships with our clients and are always looking for talented Nomadz to join our team.
Contact us at any time at https://www.nomadz.com/contact to learn how we can help your brand achieve its full potential on Amazon.
Join Our Newest Community (FREE Amazon PPC Course): https://bit.ly/nomadz-community
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Discover the proven method that helped an account manager at Nomads scale a brand from $100,000 to over $600,000 per month in just five months! In today’s video, you’ll dive into the “Top 10 Method” and learn how to make your campaigns more efficient. Follow along as Lucas shares valuable insights on prioritizing your top spending campaigns, identifying hero products, and implementing manual changes for optimal growth. Discover why combining hands-on expertise with automation software is crucial for staying ahead in the ever-evolving world of PPC advertising.
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Content:
00:00 – 01:29 – Introduction and Background
01:34 – 02:37 – The Top 10 Rule
02:37 – 03:56 – Evaluating Efficiency
04:33 – 05:10 – Prime Day Strategy
05:32 – 05:43 – Wrap up
_____________________________
But that’s not all:
🫂 Join Our Newest Community
Skool https://www.skool.com/nomadz-advanced-amazon-ads-1369
🎁 Nomadz is offering FREE audits to brands with at least $50,000/month in sales on Amazon. We’ll provide you with a customized plan of action, reach out on https://www.nomadz.com/contact
Receive 50% off your FIRST MONTH
or
Receive 10% off your EXISTING subscription
_______________________________
🌎 About Nomadz
I’m Lucas Kwiatkowski, founder and CEO of Nomadz, a digital team of freelancers specializing in Amazon Ads. I’m a data nerd at heart and started managing PPC for brands in 2015.
These advanced Amazon PPC videos were made after years of diving through data myself and learning everything there is to know about hundreds of different brands on Amazon. By being transparent with our strategies and tactics our hope is to further educate the Amazon Ads community. Videos include; case studies, new Amazon PPC features, beginner tutorials, advanced strategy and seasonal strategies.
As an agency, Nomadz specializes in creating custom PPC and DSP plans to scale sales for larger brands stuck at sales plateaus. We build strong relationships with our clients and are always looking for talented Nomadz to join our team.
Contact us at any time at https://www.nomadz.com/contact to learn how we can help your brand achieve its full potential on Amazon.
Take our Free Quiz to Evaluate your Amazon Campaigns: https://bit.ly/nomadz-free-quiz
Part 2 of this video: https://youtu.be/jPD0gRQpm_4
In This week’s tutorial, Lucas shows you how to rank #1 in a category with only 5 campaigns. This is your Amazon PPC experts’ phase 1 approach to accumulating healthy growth with a product. The right five Campaigns can be enough to rank and test keywords based on research. Having more campaign’s than you need can hurt you in many different ways. You have to think small when you launch, then expand overtime.
Your Amazon PPC Expert shows you how to jump start your campaign management. Make sure you do your research behind launching these campaigns. Here are the campaigns you can start with. Name- SP-EX, SP-PH, SP-PAT, SBV-EX, and SBV-PH. Make sure you name them correctly because you always want to be organized with your PPC. Also, it makes your life easier moving through your research.
Researching your competitors can be a major component to launching because you have to give the customers what they are not getting from the other sellers on Amazon. Fill a void that the customers want. And one of the keys to moving past your competitor is a video ad that shows the customers exactly why your product is better than the competitors. Also, during this phase 1 process, your focus should be on conversion rate and nothing else. Conversion rate is the statistic that will show you how well you are ranking.
In conclusion, your Amazon PPC expert shows you step-by-step to dominate phase 1 launch of a product. Five campaigns can get you where you need to be if all the research is done correctly. You can see the data behind why Lucas simplifies a launch strategy.
🛑 SUBSCRIBE: https://bit.ly/3TvLYF4
Content:
✔️ – 0:16 – Launching a Product with just 5 Campaigns
✔️ – 0:52 – Exact Match Campaign
✔️ – 1:16 – Phrase Match Campaign
✔️ – 1:33 – ASIN Targeting Campaign
✔️ – 3:33 – Video Campaigns
✔️ – 6:01 – Look at Orders and Clicks
🎁 Reach out to us for a free PPC audit: info@nomadz.com
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About Nomadz:
I’m Lucas Kwiatkowski, founder and CEO of Nomadz, a digital team of freelancers specializing in Amazon Ads. I’m a data nerd at heart and starting managing PPC for brands in 2015.
These advanced Amazon PPC videos were made after years of diving through data myself and learning everything there is to know about hundreds of different brands on Amazon. By being transparent with our strategies and tactics our hope is to further educate the Amazon Ads community. Videos include; case studies, new Amazon PPC features, beginner tutorials, advanced strategy and seasonal strategies.
Nomadz as an agency helps to scale large brands stuck at sales plateaus by building strong relationships with them and coming up with a customized PPC and DSP plan. We are always looking to work with new clients and hire new Nomadz for the team. Reach out to us at anytime: info@nomadz.com
The first in a real world analysis series, in this episode, I first conduct Amazon keyword research followed by a full Amazon listing optimization and finally preparation of an Amazon PPC launch strategy for a product. When looking at how to launch a new product on Amazon FBA we need to start with how SEO on Amazon works. Amazon SEO begins with keyword research. SEO for Amazon listings ensures they’re optimized for Amazon keyword ranking AKA Amazon product ranking. We first look at how to do Amazon keyword research to establish the best Amazon listing keywords and then look at how to put keywords in Amazon listing areas. We then focus on an Amazon PPC 2023 strategy for the Amazon product launch.,
#amazonfba #keywordresearch #amazonppc
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This tutorial focuses on how to prepare your listing before your Amazon fba product launch. We cover an Amazon seo strategy followed by Amazon keyword optimization and then how to launch new product on amazon through Amazon ppc campaign optimization. The research also serves as our PPC keyword research for the PPC campaigns Amazon will run for us. This will show you in detail what to do before and how to launch a product on amazon.
DISCLAIMER: Content on the Dan Rodgers YouTube Channel and any extensions thereof is intended to be used for informational and entertainment purposes only. It is important to do your own research before making any investment, financial or business decisions. Dan Rodgers is not a financial advisor. You should always seek professional advice from certified professionals or independently verify any information you find on our channel, website or any of our other platforms before making decisions. This channel partners with various related companies. These affiliate partnerships support the channel financially and may provide discounts to those who purchase via the affiliate links. If you purchase via an affiliate link, the Dan Rodgers YouTube Channel may earn a commission on that purchase at no additional cost to you.
Amazon PPC can be a super overwhelming topic. So much info., and different types of campaigns, what to set for your budgets and bids, what keywords to target, Etc. Plus, there’s so many different PPC strategies out there! Where do you even start?! (Here). This video will be a COMPLETE Amazon PPC tutorial and ultimate guide. I’ll walk you through everything you need to know about PPC: From what PPC even is, the different types of PPC campaigns, what campaigns to set up for a new product launch, and how to go in after 1-2 weeks and analyze the numbers & data and optimize your ppc campaigns.
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💭 OF THE DAY: “The most valuable thing you can make is a mistake- you can’t learn anything from being perfect.”
– Adam Osborne
Video Chapters:
0:00 Start
0:30 Intro
1:50 Overview of Amazon PPC
2:15 PPC Ads Placements (where your product will show up)
3:00 Top of First Page vs. Product Pages
4:00 PPC Campaigns for a New Product Launch
5:20 When Do I Start Running PPC? (Day 1 vs. Get Reviews First)
6:15 Budgets
8:00 How to Set up Automatic Campaigns
8:50 Targeting Groups
9:15 What Bids do I set?
9:40 “Negative Keywords” or ASINS
10:00 What Bidding Strategy
11:23 USE PLACEMENTS!! (Especially for Launch)
12:50 Campaign Name, Dates, and Daily Budget
13:19 Automatic ‘Close’ Match, ‘Loose’ Match, ‘Subs’, and ‘Comps’
14:00 Difference Between Keyword Searches vs. Product Pages
17:00 Keyword – How to Get Your Main Keywords
18:15 Manual Keyword Targeting Campaigns
18:25 Manual Broad & Phrase Campaigns
19:00 (10) Keywords Max per Campaign, (Separated by Search Volumes)
19:50 Entering Broad and Phrase Keywords into Campaign
20:30 Bidding Strategy, Bids, Daily Budget, and Dates
23:00 Recap of All PPC Campaigns for Launch
23:30 Manual Product Targeting (ASINS)
24:55 Manual Category Targeting
25:22 How to Optimize an Auto Campaign
27:00 Analyzing Search Terms, Keywords, and ASINS
27:30 Negative Targeting (Cut off search terms wasting money)
28:00 Search terms, Keywords and ASINS that brought Sales in Auto
28:40 Optimizing a Manual Campaign
29:00 *Impressions, Clicks, CTR, Spend, Sales, and ROAS & ACOS
30:07 Wrapping up
Take our Free Quiz to Evaluate your Amazon Campaigns: https://bit.ly/nomadz-free-quiz
In this week’s tutorial, I talked about our recent Amazon PPC account reviews and noticed one of the major things the Nomadz team does exceptionally well is Amazon PPC Placements. In here, I give 3 Amazon PPC Tips and Tricks that will help you create single-function-serving Amazon PPC campaigns that allow easier tracking of PPC data.
Tip and Trick #1: Use the Amazon Dynamic Bids – Up and Down Campaign Bidding Strategy With 0% Adjustments for Amazon products that convert best in the Rest-of-Search.
Tip and Trick #2: Use Bid Adjustment in Amazon Placement Stats if your campaign needs to convert ad spend better.
Tip and Trick #3: Use the Amazon Dynamic Bids – Down Only Strategy in Amazon Placement Stats with a Bid Adjustment for high-converting products on Amazon Product Pages.
Amazon Placement Stats gives you insights on creating Advanced Targeted Amazon PPC Campaigns. It’s always best to start out with small modifiers, test, and slowly work your way up in optimizing your Amazon PPC Campaigns.
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About Nomadz:
I’m Lucas Kwiatkowski, founder and CEO of Nomadz, a digital team of freelancers specializing in Amazon Ads. I’m a data nerd at heart and starting managing PPC for brands in 2015.
These advanced Amazon PPC videos were made after years of diving through data myself and learning everything there is to know about hundreds of different brands on Amazon. By being transparent with our strategies and tactics our hope is to further educate the Amazon Ads community. Videos include; case studies, new Amazon PPC features, beginner tutorials, advanced strategy and seasonal strategies.
Nomadz as an agency helps to scale large brands stuck at sales plateaus by building strong relationships with them and coming up with a customized PPC and DSP plan. We are always looking to work with new clients and hire new Nomadz for the team. Reach out to us at anytime: info@nomadz.com
✔️ – 00:00 – Your Amazon PPC expert Lucas gives you a short clip of how to set up automatic campaigns. Have you launched a campaign before on Amazon? Well Lucas is here to bring you quick tutorials on how to optimize your launch process.
In conclusion, stay toon to piece together your Amazon PPC campaigns to take control of your Advertising dollars.
How To Optimize Your Amazon PPC Campaign For Profitability and Growth.
I hope this Amazon PPC tutorial for beginner and expert Amazon PPC managers helped you learn how to explain what you see in the data to your clients.
This Video:
This video highlights Amazon Advertising PPC Campaign Strategies that have worked great for my clients so I hope you find it incredibly valuable.
I wished I would have had someone giving Amazon Pay-Per-Click Advertising Tutorials for Amazon Sellers when I first started because it would have saved me thousands and thousands of dollars experimenting the hard way.
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Lucas@nomadz.com – If you’re going to reach out to me about management please provide your brand name along with total sales/ppc spend for the last 30 days.
If you agree with this video, leave me a comment
If you liked this video, leave me a like
If you want to see me post a new video every 2 weeks, SUBSCRIBE!
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How To Optimize Your Amazon PPC Campaign For Profitability and Growth.
✔️ – 00:00 – In this week’s video, your Amazon PPC expert explains the importance of Scale Insights. Lucas’s team has put together a case study that shows why Scale Insights is the best tool out there to expand and automate your Amazon PPC strategy. You will understand the importance of Scale Insights, and how to implement this tool into your business strategy. Be sure to watch the other tutorials on Scale Insights.
✔️ – 1:05: – To continue, Lucas describes how Scale Insights has the potential to get you over your sales plateau that you have been stuck in. In this case study, Scale Insights helps cut out unwanted campaigns that are running, which are taking advertising dollars away from converting campaigns.
✔️ – 2:37 -Here, your Amazon PPC expert walks you through how they almost doubled their clients sales in a year by tweaking campaigns and adjusting the overall strategy to move past the sales plateau that was occurring. They started with reducing single keyword campaigns with low budgets. That alone cut off a lot of the fat, which the client was holding on to.
✔️ – 4:29 – In this part of the video, Lucas will show the steps his team took to accomplish an impressive goal they had. Lucasi explains what campaigns they used to get the client over that sales plateau. (Amazon PPC Key: Broad Match campaigns are good for impressions and expanding customer base) Exact Match campaigns are always important to run, which should cover a large percentage of your advertising dollars.
✔️ – 6:27 – Last, Lucas explains that Scales Insights is great for you and your clients, but you have to know how to use it correctly to come up with new ways to get over the sales plateau. Within Scale Insights there are many answers given to you, and the best way to reach the goal you or your client want is by testing out new strategies.
In conclusion, you as a Amazon PPC manager need to continue testing strategies out. This case study is a perfect example of how Lucas and his team break through for the clients. With years of experience at @LukeWi belt, Scale Insights is a tool that everyone needs to implement in their Amazon business model.
I hope this Amazon PPC tutorial for beginner and expert Amazon PPC managers helped you learn how to explain what you see in the data to your clients.
This Video:
This video highlights Amazon Advertising PPC Campaign Strategies that have worked great for my clients so I hope you find it incredibly valuable.
I wished I would have had someone giving Amazon Pay-Per-Click Advertising Tutorials for Amazon Sellers when I first started because it would have saved me thousands and thousands of dollars experimenting the hard way.
💻Softwares & Discounts💻
Helium 10: https://crushtrk.com/?a=1923&c=188&p=r&s1= (Save 50% or 10% off your Existing Subscription)
Scale Insights: https://scaleinsights.com/trial/lucaskwiatkowski
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Lucas@nomadz.com – If you’re going to reach out to me about management please provide your brand name along with total sales/ppc spend for the last 30 days.
If you agree with this video, leave me a comment
If you liked this video, leave me a like
If you want to see me post a new video every 2 weeks, SUBSCRIBE!
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This is a broad question and everything helps.
If your trying to scale an account, what’s a few strategies you guys use to find new targets?
Scenario for prospective:
You’ve got your top 10 competitors, you’ve set up AD segmentations, its been several months, ADs are doing well but now your at a plateau.
Easiest way to increase revenue would be to increase AD spend but do you guys ever branch out to find new keywords for new eyes? If so, how do you do this?
Our ppc team has co-opted @Steven Pope’s seo strategy for just that purpose on ppc (broadening search)
Identify the keywords your product currently organically ranks for 10/20-50. Within that filter
sort for highest volume, highest relevancy terms (edited)
use the best 5-10 (depending on specific data points) as new kw campaign(s) to try
also goes without saying you should be reviewing the STRs from any current campaigns where they exist
00:00 Strikezone Keywords Tutorial
00:41 Demo
01:15 Use any AMZ click data tool, for this instance Helium 10
Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/join
About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy – a clawback FBA service, and Momstir – a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts.
LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.
About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house.
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