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SSP #424 – Amazon PPC Campaign Setup, Optimization, Analysis & More With Destaney Wishon

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Serious Sellers Podcast #424 – Amazon PPC Campaign Setup, Optimization, Analysis & More With Destaney Wishon

Join us for this exciting episode as we sit down with Amazon PPC expert Destaney Wishon, who answers all your burning questions about Amazon and Walmart PPC.

In this episode, We’re back with another TACoS Tuesday episode where Helium 10’s Shivali Patel talks with Amazon PPC expert, Destaney Wishon of BetterAMS, to share her top recommendations and answers for common Amazon and Walmart PPC questions. Like campaign setups, using PPC or external traffic to get reviews, and the best ways to increase the organic rank for your product. We also learn the best ways how to monitor your conversion rates, CTRs, and CPCs for maximum efficiency. Learn whether you should run PPC for multiple products with the same category and search terms and gain valuable insights. Explore the perks of running branded campaigns and get tips for optimizing your existing Amazon PPC campaigns. Discover how vCPM can help you and learn how to understand order numbers in vCPM. Get answers to burning questions like how to reduce ACoS, if defensive product ads are profitable, and what the best ad placements are for new listings. Don’t miss out on this very information-packed episode!

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Amazon PPC AMA Live Q&A with Matthew Davis

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Ready to take your Amazon campaigns to the next level?

Mark your calendars for an exclusive AMA session with Matthew Davis, where you’ll uncover the ultimate secrets to level up your Amazon campaigns.

Why should you be there?

↳ Gain top-notch strategies to turbocharge your Amazon campaigns
↳ Elevate your advertising game with expert insights
↳ Real-time Q&A with industry leaders for valuable insights

Don’t miss out on this golden opportunity! Save the date and join us for a truly insightful session!

See you at the crossroads of Amazon’s success!

#AmazonPPC #AmazonAds #amazonsellertips

Timestamps:

00:00 – Introduction
09:58 – Episode Start and Welcoming Viewers
10:28 – Discussing PPC Optimization and Testing Strategies
13:13 – Importance of Video Content in PPC and Organic Ranking Improvement
14:54 – Addressing High Bid Impact on Organic Sales
16:56 – Budget Allocation and Funding Inventory Questions
17:48 – Evaluating Ad Performance Based on Time of Day
20:13 – Exploring Display Ads and Impression Share
22:47 – Advice on First Delivery to FBA with Batteries
24:02 – Strategies for Using Sponsored Display Ads
26:14 – Starting Bids for Automatic and Manual Campaigns
29:21 – Negating Search Terms in Campaigns
31:17 – PPC Launch Strategy to Leverage the Honeymoon Period
33:04 – Campaign Structure for Variations in Color Schemes
46:15 – Examining Break-Even ACOS and Amazon Fees
49:35 – Understanding Macros in PPC and Bulk Updates
52:07 – Choosing Reports for Weekly PPC Optimization
55:18 – Differentiating Between Auto and Manual Campaigns
58:10 – Significance of Negative Keywords in Campaigns
1:01:15 – Strategies for Successful PPC Launch
1:03:02 – Campaign Structures for Color Variations of a Product
1:04:24 – Using Brand Analytics for PPC Strategy
1:06:05 – Dealing with Low Conversion and High Clicks in PPC
1:10:42 – Leveraging PPC Data for SEO and Vice Versa
1:12:50 – Understanding PPC Placement Data and Its Impact
1:14:15 – PPC for Products with Low Search Volume
1:15:17 – PPC Strategy for Hard-Selling Products
1:16:54 – Adjusting Bids for Effective PPC Management
1:18:21 – Analyzing Effective PPC Placement and Utilizing Amazon as a “Digital Shelf”
1:20:04 – Dealing with Singular vs. Plural Keywords in Auto Campaigns and Testing Negative Keywords
1:21:27 – Setting Up PPC Ads for Products Already Ranking on Page One
1:23:17 – Addressing the Issue of Rising TACoS in PPC Campaigns and Using Brand Analytics for Insights
1:24:06 – Integrating Brand Analytics with PPC Strategies and the Importance of Organic and Sponsored Search Synergy
1:24:47 – Understanding Category Campaigns and Targeting Other Brands
1:26:35 – Strategies for Advertising Products with Low Search Volume and High Clicks but Low Sales
1:29:17 – Evaluating PPC Strategies for Previously Best-Selling Products with Non-Optimized Images and Lower Prices
1:31:52 – Discussing the Effectiveness of Auto Campaigns Compared to Manual Campaigns
1:33:01 – Adjusting Bids in PPC Campaigns: Best Practices and Recommendations
1:34:20 – Whether to Exclude Keywords Targeted in Manual Campaigns from Auto Campaigns
1:35:10 – Closing Remarks and Additional Resources for Amazon PPC and Selling Strategies

Fin de las PPC – Apagué todas mis Campañas de Anuncios PPC y esto es lo que Sucedió

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👁 DESCRIPCIÓN: En este Video vamos a charlar con Álvaro, que es un vendedor de Amazon que factura aproximadamente 1 millón de dólares al año, sobre las campañas de anuncios patrocinados de Amazon PPC.

Hoy os vamos a contar algo que no habéis escuchado nunca sobre los anuncios de Amazon y os vamos a contar qué es lo que ha ocurrido en la cuenta de Álvaro tras haber apagado todas las campañas de anuncios de Amazon que creemos que son tan necesarias.
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ACOS Reduction PPC Strategy: Positions 3/4 Amazon Sponsored Products

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00:00 What PPC rank should you be going for
00:44 Showcase how you can look at your organic rank or PPC rank
02:35 How to track Keywords
03:21 Typically, it’s slot 3 & 4
05:10 I’m already in the organic position 1-4, should I still be doing PPC
08:24 You can do a nice video Ad placement

Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/join

About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy – a clawback FBA service, and Momstir – a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts.

LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.

About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house.

My Amazon Guy Podcast and Videos:
Podcast.MyAmazonGuy.com
YouTube.com/MyAmazonGuy

Website: MyAmazonGuy.com

Other Social Media links:
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https://www.linkedin.com/company/my-amazon-guy

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#amazonselling #amazonseller #amazonfba #myamazonguy

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MEGA TRUCO AMAZON PPC – Cómo ahorro miles de dólares al año con esta estrategia de PPC

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🎓 FORMACIONES 👉 https://bit.ly/cursoslv
🎓 MASTERCLASS 👉 https://bit.ly/Masterclass-amzfba
📕 DESCARGAR GLOSARIO AMAZON 👉 http://bit.ly/AMZGlosario
🔔 SUSCRÍBETE 👉 http://bit.ly/SUSCRlBETE
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🗣 HABLA CONMIGO EN REDES SOCIALES:
Instagram ► http://bit.ly/LVinstagram
Tik Tok ► https://bit.ly/tiktoklv
Facebook ► http://bit.ly/LVfacebook
Telegram ► https://t.me/Libertadvirtualamz
Spotify Podcast ► https://spoti.fi/3NpO4E4
Google Podcast ► https://bit.ly/glvpodcast
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👁 DESCRIPCIÓN: Hoy voy a hacer un vídeo breve dandoos un consejo sobre las campañas de anuncios de PPC de Amazon que os va ahorrar cientos o miles de euros o dólares todos los años si lo seguís a rajatabla. Esto que os voy a contar me ha pasado infinidad de veces y me ha hecho perder mucho dinero así que lo comparto aquí con vosotros para que podáis tomar cartas en el asunto. Esto aplica por supuesto a los anuncios patrocinados de Amazon, a sponsored brands y a sponsored display.
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📚CAPÍTULOS
Introducción: 0:00 – 0:36
Funcionamiento de PPC: 0:37 – 2:42
Por qué las campañas siguen activas: 2:43 – 5:00
Efectos negativos: 5:01 – 6:41
Conclusiones y recomendaciones: 6:42 – 8:05
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🛠 HERRAMIENTAS DE AYUDA PARA AMAZON:
VENDORATI (15 días gratis) ► https://bit.ly/vendorati
HELIUM10 (10-50% Descuento) ► http://bit.ly/H10sp
JUNGLE SCOUT (15-30% Descuento) ► http://bit.ly/Jscoutlv
SITEGROUND – El mejor hosting para tu web ► http://bit.ly/sitegroundlv
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🔔 SUSCRÍBETE 👉 http://bit.ly/SUSCRlBETE

Using Category Targeting In Your PPC Campaigns | PPC Tip of the Week

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With category targeting instead of using just ASINs you can also select a specific category that you want to target. It can be one that is relevant to your product or complimentary – take a look at this quick tip of the week from Vince Montero, PPC Expert.

Sign up here today to take advantage of our suite of tools: https://h10.me/signup

Get started with Freedom Ticket and get a more in-depth training on how to sell on Amazon: https://h10.me/ft

Check out our blog: https://h10.me/blog

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Amazon Private Label PPC Mistakes – 5 Deadly Amazon PPC Mistakes – How to do PPC Amazon Best Class

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Amazon Private Label 8 Figure Seller and Coach of Seller Systems, Brandon Young, breaks down the biggest mistakes people are making when doing PPC on Amazon. You don’t want to miss these Amazon PPC Tips:

★My 6 Hour PPC Masterclass:
https://www.seller-systems.com/ppcmasterclass

★★★To get 100% FREE Amazon FBA Course：http://bit.ly/freeplcourse

★★★My 5 Hour FBA Masterclass on Product Selection and Optimization:
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★★★★My College Level Course and Inner Circle Mastermind:
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Amazon PPC Strategy 2021

This AMAZON PPC TOOL Makes Your Ads PROFITABLE Without You😱 | Adtomic by Helium 10

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Amazon FBA PPC softwares have existed before but never one as useful and extensive as adtomic by helium 10! This is an absolute game changer. In this video I’ll show you how to optimize your amazon PPC using this software. Optimizing ppc and sponsored ads doesn’t have to be hard. In fact this can be does easily even for beginners with help from the right software, your ads will always be profitable! This AMAZON PPC TOOL Makes Your Ads PROFITABLE Without Your Help.

👇👇👇 ADTOMIC👇👇👇
Helium 10 Discount – http://bit.ly/Helium10PaulSavage

*Links above are affiliate links

*I am not a financial advisor, enter any business at your own risk. I am simply sharing experiences i’ve had and what i’ve learned. I am an entrepreneur, my results and the results of my students are not guaranteed. You could make more, less, or the same. This also applies to any link you click on that I have provided, my monthly product picks are ideas that I have found that I find appealing as a product to sell, there is in no way a guarantee they will sell, I am not a “get rich quick” kind of guy. My calls and messaging services are simply for access to my opinions, they should not be taken as financial advice. Please note that what I do is hard work and i love sharing what i’ve learned. Im happy to help anyone who knows the risk and is willing to put in the work! 🙂

Paul J. Savage is a business owner who is documenting the process of scaling businesses online. I take so much joy in transparently sharing my opinions with like minded people who wish to create passive income from online businesses and personal branding. Help me build the first Radically Transparent and Radically Open minded online Community of people who have each others back and constructively work towards what’s true and what is not.

NEW Amazon FBA PPC AUTOMATION Software Tutorial

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IF you are struggling with Amazon FBA PPC… Watch this video as Vince from HELIUM 10 breakdowns the NEW Helium 10 Adtomics PPC Software Automation Tool. HERE is a special link for 50% for first 2 MONTHS! https://crushtrk.com/?a=307&c=366&p=r&s1=

LEARN DIRECTLY FROM ME AND JOIN MY TEAM! Don’t Fail Your First 8 Products like me and enroll into My A to Z Amazon FBA Course + Mentorship: https://amzchampions.com

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VIDEO BREAKDOWN:
Today I have Vince from Helium 10 on the channel to talk all things PPC. He breaks down the new Amazon PPC software tool that was just launched. Its going to help you better optimize your PPC Campaigns and help save you time as there are a lot of things to automate. Hope you all enjoy!!

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Amazon PPC ONLY Launch [Step-by-Step FBA Tutorial]: How to Rank On Amazon Page 1 In A Week!!!

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Amazon PPC ONLY Launch [Step-by-Step FBA Tutorial]: How to Rank On Amazon Page 1 In A Week!!!

In this video I break down how to rank and launch on Amazon FBA with just Amazon PPC (Amazon PPC 2020 Strategy).

No rebates. No external traffic. No audience or brand. Just good ole fashioned pay-per-click advertising on Amazon. This is a step-by-step tutorial that dives into the key criteria needed to have a successful PPC launch, the keyword research strategy and the Amazon FBA PPC campaign structure to use for a PPC only launch.

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