This video is Part 2 of 2019’s Amazon PPC Advertising Campaigns tutorial: https://youtu.be/N8M2t0rkZiU
Watch this video if you want to learn how to optimize your automatic Amazon PPC advertising campaigns, step by step. All Amazon sellers need to get into this habit everyday. A lot of times we may be spending so much money on PPC but not actually converting. There are a lot of moving parts and components when it comes to Amazon PPC advertising campaigns. Make sure you understand your campaigns by selecting profitable keywords!
In today’s video we’ll show you what you need to know to get started with PPC ads and how to maximize conversions!
First, we’ll cover the different types of Pay-Per-Click campaign types: Search, Display, and Shopping. The shopping ad carousel is such a powerful tool for e-commerce companies! We’ll also discuss the difference in the platforms of Google Ads & Microsoft Advertising. Then, we’ll also discuss how Google Ads works with its auction. It’s important to find a balance between relevant users and a good position in the results in order to maximize efficiency in your ad spend.
Second, we’ll cover the topic of Google My Business and why it’s such an important resource people are missing out on. Your photos, location, reviews, address, all show up there. Having your business show up on Google Maps is great for driving foot traffic and can also help you get better organic rankings in the search results!
Last, we’ll discuss display, shopping, and remarketing ads. We’ll also discuss how you can use prospecting to find new customers.
Stay tuned, in Part 2 we’ll bring it all together and move on to the “why” of PPC ads!
►Want to dive deeper into Digital Marketing? Check out our blog!: https://blog.logicalposition.com/
Discover how to use the Google AdWords Keyword Planner to do Pay-Per-Click (PPC) Advertising Keyword Research. The Keyword Planner is an amazing free keyword research tool because you can learn about ad group suggestions, keyword volume, advertising competition, and suggested bids. All you need to do is enter 1 keyword into the Google AdWords Keyword Planner and you can find thousands of keywords.
Google Keyword Planner Surfside PPC Article: https://surfsideppc.com/google-keyword-planner/
It is difficult to set-up your Google AdWords search network campaigns without doing keyword research. One of the most important parts to setting up an optimal AdWords PPC advertising campaign is to find the correct keywords for your campaign. By using the suggested bids and tracking your PPC advertising campaigns into Google Analytics, you can drive conversions and sales.
You can also use this keyword research for Bing Ads campaigns as well. Once you build your campaign and complete it in Google AdWords, you can export it and import it directly into Microsoft Bing Ads. Since Bing and Google are so similar, the most popular keywords tend to be the same. The only difference is Bing has less volume and generally has less competition as well, which leads to slightly lower costs.
Keyword research is also vital for search engine optimization purposes. SEO is a great way to drive organic website traffic and continue to drive sales to your website over time. If you don’t know the most important keywords within your niche, you won’t rank for them on search engines. In addition, you won’t know what to bid on for PPC Advertising.
In conclusion, the keywords research video can help you find all sorts of keywords for services like Pinterest ads, Google AdWords, Bing Ads, YouTube Ads, Twitter Ads, and more advertising services. If you can find the top 20-30 keywords that drive optimal website traffic, you will be able to make money online. Whether you own a small business website, a large corporate website, or you do affiliate marketing, this video will be helpful for you. In 2017, the keyword research tips and strategies above are all you need.
What is the value of a keyword? Is a keyword profitable? These are questions you may have but you will have to collect data in Google Analytics in order to answer them properly.
In this first part of our “What Is PPC?” video series we cover what PPC is (Pay-per-Click), what the benefits are, and what the components of a successful PPC campaign look like.
0:33 What Is PPC?
0:59 What Are The Benefits of PPC?
3:15 What Are The Components of a Successful PPC Campaign?
See the rest of the series:
Part 1 – https://www.youtube.com/watch?v=57fvwj5zUTU
Part 2 – https://www.youtube.com/watch?v=FH2NFRt7oyQ
Part 3 – https://www.youtube.com/watch?v=VxpuwWrg1ns
Part 4 – https://www.youtube.com/watch?v=jCt7cIYFytg
Part 5 – https://www.youtube.com/watch?v=4Jd5OUhz-v8
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Exposure Ninja is a full-service digital marketing agency offering search engine optimisation (SEO), content marketing, PPC (Google Ads and Facebook Ads), influencer outreach, and website design and development.
Check out our video about the top PPC Advertising Networks for you to test in 2018. Pay-Per-Click Advertising Networks can be great for advertisers who want to drive relevant and targeted traffic to their website. We love PPC Advertising Networks like Google AdWords, Bing Ads, Facebook Ads, Pinterest Ads, LinkedIn Advertising, and Amazon Advertising. They are all options where you can run your advertisements through their self-serve platform, without a minimum investment, to test Pay-Per-Click Advertising for your business. If you want to test Paid Advertising Online with the best Advertising Networks in 2018, you definitely want to test all of the options we go over in the video.
You can find the top PPC Advertising Networks article on our blog: https://surfsideppc.com/ppc-advertising-networks/
First off, make sure you are tracking your campaigns because that is the only way to optimize your marketing budgets. You need to track everything including traffic, engagement, and conversions for each source of traffic. You can then see the impact of spending $100 in Google AdWords, Bing Ads, Facebook Ads, Instagram Ads, Pinterest Ads, LinkedIn Ads, and Amazon Ads.
Video Description:
We start by going through the 6 PPC Ad Networks we love and the online advertising networks we would highly recommend testing in 2018. The pay-per-click networks are as follows:
1 – Google AdWords: https://adwords.google.com/home/
With Google AdWords, you can target keywords through their search network and target audiences, placements, and more through their display network and video network. Google AdWords is the largest PPC Advertising Network and you can reach the largest audience online through their channel. AdWords is how Google is able to make a lot of their money because they can deliver great results to advertisers.
For our example, we show a search ad where 4 different companies are bidding on a keyword. With Google AdWords, you can reach highly targeted customers when they are ready to buy from you. In addition, there are plenty of targeting options that can help you grow your audience and your business in addition to driving conversions and improve your Return on Investment (ROI).
Bing Ads allows you to target search keywords through the Microsoft, Bing, Yahoo, and AOL search engine properties. They have about a 30% market share so there is plenty of volume regardless of your niche or industry. In addition, you can import your Google AdWords campaigns directly into Bing Ads without any issues whatsoever. They have a lot of the same features, which make them great PPC Advertising Networks.
Facebook Advertising is a great channel and network to reach targeted consumers. You can target interests, behaviors, and audiences that help you drive results for your business.
4 – Pinterest Ads: https://ads.pinterest.com
Pinterest Advertising or Promoted Pins are a great visual advertising option where you can pay per click on your Pinterest promoted pin. Pinterest Ads are underused in my opinion because you can drive results even with a small budget. You want to get on Pinterest before it is too late and everyone starts advertising there.
LinkedIn Ads allow you to reach business professionals with sponsored updates, lead ads, and more so you can grow your business. If you want to reach specific professionals, industries, or people who will be interested in your content, LinkedIn is a great spot. It can be a little expensive per click by LinkedIn is a great PPC Advertising channel to test for you.
Amazon Advertising is great for eCommerce and you can drive more traffic to your Amazon products or off the website to your own page. Amazon Advertising is a PPC Advertising Network that can work well for websites with great content.
Google Ads Training Academy: https://google-ads-training-academy.teachable.com/p/google-ads-training-academy/
In this video we talk about Best PPC Niches and How To Sell Google Adwords. If you’re looking to learn how to sell ppc services to clients or local businesses, look no further, this is the video for you. In this video we discuss who to sell Google Adwords to, how to sell PPC advertising and which are the best PPC niches. We talk about how to sell digital marketing consulting, PPC management and what it takes to start a PPC agency. If you like this video about how to sell Adwords please give it a thumbs up, share it and subscribe to our channel. Google Adwords Pay Per Click advertising rocks!
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*Transcript*
Hi, I’m Tyler your PPC Specialist here at NMG.
Over the past year, we’ve seen a 33% increase in revenue for each of our clients within the first month of running their Google ads, also known as PPC advertising.
Now I want to help you achieve the same results.
You may know that SEO is a great way to organically rank higher on search engines, but we all know that it can take time…In fact, it can take anywhere from 3 months to a year!
SEO is important, but if you want to see immediate results, then pay-per-click advertising is what you’re going to need.
If you’re not spending money on Google yet, or you’re just not quite seeing the results you want, then you’re missing out on a huge marketing advantage.
Google reports that search ads can boost brand awareness by as much as 80 percent, making consumers more likely to remember your brand and interact.
PPC advertising often has a higher conversion rate that drives immediate results to your business. In fact, PPC stands for “Pay-per-click,” which means, you’re only paying for your ad whenever someone actually clicks on your ad.
Here at Now Media, we dedicate our efforts to analyzing and monitoring your Google account so we can ensure your PPC strategy is delivering you the right traffic and high-quality leads that will help your business grow.
Here’s what you can expect when we work on your PPC campaign. My team and I will: Properly Manage Your Account, Closely Monitor Your Budget, Only Reach Your Target Audience, Create Customized Landing Pages That Are Proven to Convert, Ensure You’re at the top of Your Competition, and most importantly, Offer Trustworthy & Consistent Client Services
Want to get started with Google ads or have questions about PPC? Get in touch me and my team or check out the link below to learn more.
Today Sam is talking about how he plans on winning over his competition using Pay Per Click Advertising in 2020! And how you can too!
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Right now the world is rapidly changing, and that goes double, or even triple for any digital industry. Pay Per Click Advertising is constantly innovating and while the basic rule of “You Pay Per Click” will always be around, the way you play the game has changed immensely.
These days you have Smart Campaigns with Google Machine Learning bidding for you, competitors for Google, who has the largest market share are popping up constantly with new and better approaches such as Amazon Pay Per Click or Pinterest or Facebook ads, people are searching differently, and gone are the days of reading now we consume more video than ever.
🕘Timestamps:
0:20 – Context
1:25 – First Trend: Smart Shopping
4:35 – First Trend: Key Takeaways
5:26 – Second Trend: New PPC Platforms
6:57 – Second Trend: Key Takeaways
7:22 – Third Trend: Voice Search
8:34 – Fourth Trend: Video
The PPC Trends of 2020 have already started, so here’s what you need to know to get ahead of your competition and don’t worry we will also explain what you need to do! We don’t do tips without action here at Matter!
So that’s what we’re going to be doing today, talking PPC, CPC, and all the different platforms you can use to target people.
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Amazon Advertising is now the 3rd largest ad platform in America.
Do it right? You make money on Amazon.
Do it wrong? You bleed cash.
This is a complete step-by-step video tutorial for Amazon FBA sellers who want to run the best. Amazon. Ads. Ever. A complete Amazon PPC strategy.
6 steps:
(1) LISTING OPTIMIZATION (Amazon SEO)
(2) ACoS TARGETS – Amazon FBA Revenue Calculator in Seller Central
(3) AUTO CAMPAIGNS – Automatic Targeting for Keyword Discovery
(4) MANUAL CAMPAIGNS – Sponsored Products and Sponsored Brands (Headline) ads
…a 14 day wait…
(5) REPORTS – Analysis of your Search Term Report
(6) CAMPAIGN OPTIMIZATION – Bid Adjustments, Negative Keywords, Additional Keywords, etc.
About AsteroidX:
As an Amazon advertising service, Amazon ads = all we do. We’re a group of PPC nerds, marketing specialists, and software developers dedicated to helping you make more money on Amazon.
Amazon FBA Ninja Course + UNLIMITED Mentorship (50% OFF!)
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👁 About this video : Amazon’s Pay Per Click platform can be an incredible growth machine…if you know how to set up and manage campaigns properly. Learn exactly what you need to know to run profitable Amazon Sponsored Ads.
Amazon Advertising can be a daunting task for anyone, and knowing how to navigate your campaigns is one of the MOST important parts of running a successful and profitable Amazon FBA business…
Watch as Greg Mercer (Jungle Scout CEO) and Kevin David optimize a REAL Ad campaign live, and show the tricks they’ve learned after selling millions of dollars of products on Amazon! *
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👋 About this channel : My name is Kevin David and I’m the creator of the freedom movement. I left my 80/hr a week accounting job to create a massive movement of people becoming financially free. In the past year I’ve free thousands of people from the 9-5 grind, and it is my life goal to help millions of people realize there is a better life than being trapped in a cubicle. I teach how to make money online, I teach how to earn passive income, and live the best life you can, with the freedom to do the things you want to do always. Come say hi on social media, I respond to every message and I always will. Remember you can completely change your life at any time, you just need to start.
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