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Sharel and I dive into our third video on how to analyze and audit a PPC account at a high level. We are constantly auditing our own accounts to make sure we are looking at everything holistically.
By breaking out spend into sponsored products, sponsored brands and sponsored display we can see where to best spend our amazon ad dollars. Sharel and I walk through some of the outliers and red flags we look for when going through PPC to make sure we are focused on growth.
Nomadz is offering free audits to any brand selling at least $50,000/month on Amazon.
Content:
✔️ – 0:20 – Audit your own ppc
✔️ – 1:10 – case study
✔️ – 2:10 where is the spend going
✔️ – 3:15 – look for outliers
✔️ – 4:00 – Free audits for big brands
✔️ – 5:00 – plan of action for audit
✔️ –
🎁 Reach out to us for a free PPC audit: info@nomadz.com
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About Nomadz:
I’m Lucas Kwiatkowski, founder and CEO of Nomadz, a digital team of freelancers specializing in Amazon Ads. I’m a data nerd at heart and starting managing PPC for brands in 2015.
These advanced Amazon PPC videos were made after years of diving through data myself and learning everything there is to know about hundreds of different brands on Amazon. By being transparent with our strategies and tactics our hope is to further educate the Amazon Ads community. Videos include; case studies, new Amazon PPC features, beginner tutorials, advanced strategy and seasonal strategies.
Nomadz as an agency helps to scale large brands stuck at sales plateaus by building strong relationships with them and coming up with a customized PPC and DSP plan. We are always looking to work with new clients and hire new Nomadz for the team. Reach out to us at anytime: info@nomadz.com
In this video I’ll be showing you how to quickly and easily audit your amazon ppc campaigns using your search term report that you can download directly from Amazon seller central! No special tools needed!
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PPC Ad Lab Review | PPC Audit Tool | Is This The Best Google Ads Audit Tool Available?
In this video, we review PPC Ad Lab and see it’s PPC Audit Tool capabilities to determine if its “The Best PPC Audit Tool Available” to optimize your Google Ads campaigns.
This tool focuses on Google Ads/Google Adwords, and Google Ad Campaign Audits, and can be scheduled to run audits by days, hours or minutes targeting multiple locations, and keywords.
We discuss how to use it, and how to improve your campaigns using it’s keyword, location, ad auditing.
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With PPC Ad Lab You Can See:
*All the advertisers who compete with your clients
*The keywords they compete on
*Their ad copy
*The time of day their ads run
*And the devices they target
*Even in small towns like Jackson, Mississippi, and not just the big cities.
How a PPC Audit Can Improve Your Conversion Rates:
Having a PPC audit is very beneficial to a business. You can find out if your ads are wasting your money. Inefficiencies in your PPC programs can be easily resolved with a PPC audit. Here are some ways to improve your conversion rates: First, you need to identify the keywords that are not getting you the desired results. Another way to determine which keywords are not getting you the desired results is to compare your ads across various platforms. You should also include the number of clicks that each ad has.
Once you’ve identified your keywords, you should run an ad group audit. If ad groups are not converting well, you can look at the keywords in those groups. Go to your Google Ads dashboard and click on “Ad Groups.” This will give you a breakdown of how your ad group is doing. From there, you can view a conversions chart to see how your keywords are performing.
You can download data from a variety of sources. A simple data download can give you a better picture of the results of your campaigns. For example, if you’re using Google Ads, you can export data from your Google Ads account. You can export data from all of your PPC accounts, a specific campaign, or even a custom export. After analyzing the data, you can tweak the settings to make it more effective.
Next, you should check your ad groups. You should have less than 30 keywords per ad group. If you have too many ad groups, tracking can be difficult. A yearly ad audit should be performed by someone who is familiar with the different ways to optimize your PPC campaigns. If you want to save money, it is recommended to get a PPC audit done by a professional. It will help you make smarter decisions and maximize your marketing dollars.
A PPC audit is important for a successful campaign. It can help you refine your campaign by identifying missed opportunities. A PPC audit is a recurring task. It can be done weekly or monthly, depending on the size of your budget. If you’re new to PPC, you can download a free template of a complete audit. The checklist can be useful to get the best results for your PPC campaign.
It’s essential to regularly conduct a PPC audit. The process helps you determine whether your ad campaigns are working and where you need to improve. It also provides insights into missed opportunities in the advertising process. You can perform a PPC audit every week or every quarter, depending on your budget. An effective audit will help you refine your campaigns and improve your results. This is an ongoing task that should be conducted at least once a month or quarterly.
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Affiliate Disclosure:
This video is brought to you by DIY.Agency/814Interactive. We highlight products and services you might find interesting. This video and description may contain affiliate links. Clicking links or purchasing products recommended on this page may generate income for this website from affiliate commissions and you should assume we are compensated for any purchases you make. We also may receive products & services free of charge for similar review purposes. This does not drive our decision as to whether or not a product is featured or recommended. Our goal is to help you make the best purchasing decisions, however, the views and opinions expressed are ours only. You should do your own due diligence to verify any claims, results and statistics before making any kind of purchase.
Google Ads Audit | How To Run A PPC Audit, What To Look For | PPC AdLab Review | Paid Search Audits
Want to try the tool I used? Get 750 Free Credits With This Link:
https://www.diy.agency/recommends/ppcadlab/
With PPC AdLab You Can See:
*All the advertisers who compete with you or your clients
*The keywords they are advertising for
*Their ads and ad copy
*The time of day their ads run and the best times to run yours
*Their Landing Pages
How to Conduct a Google Ads Audit to Improve Your Paid Search Campaign
If you’re running an online business, you can do a Google ads audit to determine how well you’re performing. There are several things to keep in mind when performing an ad audit. Your bid strategy, budget, and delivery methods need to be analyzed. Your campaign should be optimized for conversions and cost per click. Your landing page should be optimized as well. Once you’ve done an ad audit, you can adjust your settings to improve performance.
The most important thing to do is conduct a Google ads audit. A Google ads audit will identify any problems with your campaign and help you to find ways to improve it. The report will reveal a number of improvements that you can make to make your campaigns more efficient. To get started, you can use the following guide. If you have questions or need additional information, contact us. We’ll be glad to help! You’ll soon see the results.
Using a Google ads audit can provide you with a complete picture of how your ads perform. You can choose to add negative keywords or exclude them altogether. By doing this, you can easily avoid advertising for irrelevant searches. A Google Ads audit is an essential tool to make sure you’re getting the most out of your advertising. In addition to providing an accurate analysis of your campaign, the tool also allows you to adjust your bidding strategy or allocate your budget based on your campaign’s performance.
A Google ads audit should also include a list of negative keywords. These are words that will cause the advertisement to not be displayed to users. Although they may not be visible to search engines, they are important to your marketing strategy. You should use negative keywords to target the right audience. The negative keyword report should be available to all Google Ads users. This report is an indispensable part of a successful search or shopping campaign. You should always avoid adding any keywords that are not relevant to your audience.
Another way to improve the performance of your ad campaign is to use a Google Ads audit. It will evaluate your ad group and keywords by looking at your company’s goals and objectives. The most important part of the audit is evaluating your ad groups, but there are some things you should keep in mind when performing it. You should always keep in mind that an ad audit can show you where your ad groups are failing.
The Google Ads audit section will highlight the issues that can have the greatest impact on your account. You should ensure that your ad copy and structure is optimized for conversions. This can be done by making use of ad extensions. You should include sitelinks and call tracking to track conversions. Ad extensions are also beneficial for capturing branded traffic. These extensions will help you make your ads more relevant to your customers.
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Be sure to Like & Follow as well!
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Affiliate Disclosure:
This video is brought to you by DIY.Agency/814Interactive. We highlight products and services you might find interesting. This video and description may contain affiliate links. Clicking links or purchasing products recommended on this page may generate income for this website from affiliate commissions and you should assume we are compensated for any purchases you make. We also may receive products & services free of charge for similar review purposes. This does not drive our decision as to whether or not a product is featured or recommended. Our goal is to help you make the best purchasing decisions, however, the views and opinions expressed are ours only. You should do your own due diligence to verify any claims, results and statistics before making any kind of purchase.
Looking to audit your pay-per-click (PPC) ads? Don’t start your PPC audit until you watch this video!
PPC expert Adam goes over 8 steps you should follow when auditing all of your PPC campaigns, including ads running on Google Ads (formerly Google AdWords), Amazon, and any social media platform.
When you say you want to conduct a PPC audit, this means you need to audit all of your PPC ads. Make sure you know which platforms you use for digital advertising so you don’t miss a thing.
What is a PPC audit, you ask?
Basically, when you audit your PPC campaigns, you analyze the performance of all of your ads. The most important thing you need to track is if you’re seeing a positive return on ad spend. If you’re spending more on ads than you’re making in revenue from the ads, it’s time to reevaluate your campaigns (or partner with an agency like WebFX that will do it for you).
During your PPC audit, you’ll also evaluate how people are interacting with your ads. Maybe you’re not targeting the right audience or your ad copy isn’t resonating with the people you’re trying to reach.
This will all be determined in a thorough PPC audit.
The 8 steps to a PPC audit (with timestamps) are:
1. Determine a period of time to audit // 00:01:02
2. Export your PPC campaign data // 00:01:31
3. Record bid and budget information // 00:01:50
4. Review your quality score // 00:02:21
5. Dive into your ad click-through rate and conversion rate // 00:02:59
6. Analyze your ad targeting // 00:03:32
7. Analyze the content of your ads // 00:04:28
8. Use your PPC audit findings to make changes // 00:05:08
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