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Managing over a million dollars in Amazon PPC monthly, I learned that automation is the key to scaling without burning out. By automating routine tasks like bid adjustments, keyword management, and budget tracking, I’ve freed up my time to focus on larger strategic goals and growing the business. If you want to know how automation can transform your Amazon PPC strategy, check out my free Amazon PPC masterclass in my profile.
🔴 Get our Free 8-Week Amazon PPC Masterclass (better than any paid Amazon Ads course): http://profitablepineapple.com/
Automating our PPC campaigns was a game changer that took our supplement business to $500,000 per month. By eliminating the manual tasks like bid management and budget adjustments, we freed up time and increased profitability. Automation allowed us to reinvest profits into marketing and scale efficiently, ultimately leading to a multi-million dollar exit. Want to streamline your PPC efforts and scale your business like we did? Check out my free Amazon PPC Masterclass in my profile for more strategies. Share this video if you found it helpful!
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Understanding the different PPC (Pay-Per-Click) campaign types on Amazon is essential for creating effective advertising strategies to promote your products and drive sales. Here are the main PPC campaign types available on Amazon:
### 1. Sponsored Products:
– **Description**: Sponsored Products ads are keyword-targeted ads that appear within Amazon search results and on product detail pages. They allow sellers to promote individual products to shoppers actively searching for similar products.
– **Targeting Options**:
– **Keyword Targeting**: Target ads based on specific keywords relevant to your products.
– **Automatic Targeting**: Amazon automatically targets your ads to relevant customer searches based on your product information.
– **Description**: Sponsored Brands ads are keyword-targeted ads that appear at the top of search results and showcase your brand logo, a custom headline, and multiple products from your brand. They are designed to increase brand visibility and drive consideration.
– **Targeting Options**:
– **Keyword Targeting**: Target ads based on specific keywords relevant to your brand and products.
### 3. Sponsored Display:
– **Description**: Sponsored Display ads allow advertisers to target shoppers both on and off Amazon. These ads can appear on Amazon product detail pages, customer review pages, and off-Amazon websites and apps.
– **Targeting Options**:
– **Audience Targeting**: Target ads based on audience segments such as interests, shopping behavior, and past interactions with your products.
– **Product Targeting**: Target ads based on specific products, categories, or brands.
### 4. Sponsored Brands Video:
– **Description**: Sponsored Brands Video ads are video ads that appear in search results and showcase your brand and products. They allow advertisers to engage shoppers with immersive video content.
– **Targeting Options**:
– **Keyword Targeting**: Target ads based on specific keywords relevant to your brand and products.
### Key Considerations for PPC Campaigns:
– **Budget and Bidding**: Set a daily budget and select a bidding strategy (automatic or manual) based on your advertising goals and budget constraints.
– **Keywords**: Conduct keyword research to identify relevant keywords for your products and incorporate them into your campaigns for better targeting.
– **Ad Creatives**: Create compelling ad creatives, including titles, images, and ad copy, to attract shoppers’ attention and drive clicks.
– **Monitoring and Optimization**: Regularly monitor your campaign performance and adjust your bids, keywords, and ad creatives based on performance data to improve ROI and achieve your advertising objectives.
Understanding the different PPC campaign types and how to leverage them effectively can help you reach your target audience, increase visibility, and drive sales on Amazon.
In todays training I’m going to show you how to set up your Amazon PPC Campaigns to maximize your results and scale your business fast.
I do this by following these six steps:
– Sponsored Products Selection
– Naming Your Campaign
– Daily Budget
– Keyword Selection
– Implementing Negative Keywords in Broad and Auto Campaigns
– Setting Initial CPC Bids
But before we get into campaign creation, its essential to remember these two principles when creating Amazon PPC Campaigns.
Amazon only cares about high high conversion rates and high sales velocity, so focus your efforts around these two things.
Use Single Keyword Ad Campaigns because they let you allocate your entire budget to one keyword or ASIN, offering unparalleled control and the ability to fine-tune your budget, top-of-search bid placement, and maximize effectiveness.
00:00 Introduction
00:59 How We Set Up Amazon PPC Campaigns
04:35 Broad Match Campaign
06:12 Exact Match Campaign
07:07 Product Targeting Campaign
08:24 Conclusion
👉 Need hands on help with your Amazon advertising? Work with my agency https://www.zonrush.co/
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In this video, you’ll learn the Top Amazon PPC Strategies to Scale Your Sponsored Ads! Taking your PPC sales on Amazon to the next level requires you to change your optimization strategies. You’ll need to look at your campaigns from the perspective of maximum keyword potential. Each keyword has 3 different match types exact, broad and phrase. If you want to increase your sponsored product ad sales on amazon and lower your acos you’ll need to use all match types that Amazon offers.
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If you found this helpful, help me spread the word by liking or commenting or both on this video.
When you engaged with my videos by liking and commenting you help me reach more people with my FREE content! It will reach other like-minded people that can also live a life of financial FREEDOM and helps them quit their job so they too can live life on their terms!
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The information contained on this YouTube Channel and the resources available for download/viewing through this YouTube Channel is for educational and informational purposes only.
It’s becoming increasingly difficult to differentiate products and services in the competitive ecommerce landscape.
While most companies focus on product features and specifications, a more effective approach is to emphasize the benefits of their products over the features.
Doing so can help customers better understand how exactly your product or service will benefit them and how it addresses their unique needs.
This week I’m meeting with the founder of Dood Woof and putting her brand on the hot seat!
On this coaching call, we’re diving headfirst into the game-changing strategy of “Benefits over Features” and I’m going to be showing Dood Woof how making a few simple tweaks to their listing can revolutionize their business!
As she goes through the Hot Seat Live were going to be diving into her listings, backend search terms, and showing her exactly where she ranks next to her biggest competitors and how she can overcome them.
Follow along and don’t miss this golden opportunity to gain a competitive edge in the market.
On the call we will be covering:
Why Features Alone Aren’t Enough:
While most companies focus solely on product specifications, we’ll explore why this approach might be holding you back, and we will help you uncover the hidden drawbacks of emphasizing features without highlighting the true value they bring to your customers.
The Power of Benefits-Driven Messaging:
Learn how to craft compelling messages that connect with your audience on a deeper level. Understand the art of explaining how your products and services solve real-life problems and fulfill unique needs.
Boost Conversions and Sales:
Discover the game-changing impact of discussing both features and benefits. By aligning your offerings with customers’ desires, you’ll experience a surge in conversions and increased sales!
Propel Your Business Forward:
Whether you’re a seasoned pro or just starting your ecommerce journey, this coaching call is tailored to suit your needs. Take away actionable strategies that will transform your business and lead you to new heights of success.
Are you ready to revolutionize your ecommerce game and gain the upper hand in a crowded market?
Join the call live and watch us take Dood Woof to the Next Level!
📖Video Chapters:
0:00 – Introduction
1:59 – Amazon Listing of Dood Woof
13:18 – Brand Story
17:45 – Conversion Rate
21:53 – External Traffic to Increase Ranking
24:55 – Q and A Portion
28:04 – Zonguru: Keyword Research
31:25 – Advice and Conclusion
🍍 Join me live as we continue to work through our 2024 Amazon PPC Masterclass!
If you’re an Amazon seller eager to amplify your product’s visibility and sales, this strategy-focused video is a must-watch.
In this BONUS chapter of my Amazon PPC Mastery series, I delve into the art of dominating search terms through effective ASIN targeting.
I’m going to teach you how to create a halo effect around your products by meticulously targeting the right ASINs and refining your bidding strategy.
🍍Some big things we’re going to cover:
The 80/20 Rule in Amazon PPC: Discover how to focus on the 20% of keywords driving 80% of your sales.
Researching and Targeting ASINs: Learn how to identify and compile a list of crucial ASINs to target, including top organic, revenue, and sponsored products ASINs.
Strategic Bidding Techniques: Find out how to start with a low CPC, manage bids for competitor ASINs, and employ defensive product targeting ads effectively.
Ad Group Naming Strategy: Understand the importance of clear and strategic ad group naming for easy campaign tracking.
I’m coving all of this and more.
But most importantly…
I make it easy to understand, follow and implement.
📖Video Chapters:
00:00 – Introduction
00:34 – First Step: Single Keyword Exact Match Ad Campaign
00:39 – Second Step: Expansion: Dominating Search Terms
00:53 – Step-by-step Guide in Dominating Search Terms with ASIN Targeting
03:46 – Conclusion: Action Items
The complete beginner’s guide to Amazon PPC advertising. How to setup campaigns and optimize advertising campaigns and real life examples of successful ads.
My name is Michael Soltis and I own 2 private label brands (one launched in 2017, one in 2023). I’m a BJJ purple belt. I make these videos to educate, inspire, and promote my coaching business, Ecom Project Zero.
► Ecom Project Zero full course: https://www.ecomprojectzero.com/course
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What is Amazon PPC Advertising?? *BASICS* (Everything you need to know EXPLAINED)// Hey guys! I know a lot of you are confused on what PPC advertising is. I was once in your shoes asking myself “how does Amazon PPC work?”. So, in this Amazon FBA PPC guide, I will be explaining exactly what Amazon PPC is, Why it’s important to your success, and the different terminologies used in PPC advertising. If you want to understand the concept and strategy behind running your Amazon PPC advertising campaigns, then this video is a must watch for you.
This video is a perfect amazon ppc guide for beginners. This video will help you get on the right track and will give you a solid foundation of Amazon PPC and will help you fully understand everything when you dive deeper into learning amazon ppc tricks, amazon fba ppc tutorials, and how to create campaigns to help your product launch strategy be successful.
I wish you all the success with your journey. I am here for you.
If you liked this video, make sure to LIKE, SUBSCRIBE, and turn ON the NOTIFICATION BELL so you can be notified when I post a new video every WEEK.
🚀If you’re interested in working with me, pick a time in the link below that works best for you, and let’s hop on a call! 👇
https://calendly.com/robbyjhin/course-overview
How to find keywords using Magnet – https://www.youtube.com/watch?v=aFNaws9dxqE&list=PL9uGnpBEz_ljghkVT14pOr07pjoStmzip&index=4
How to find a $5,000 per month product- https://www.youtube.com/watch?v=iUEEFmE7t8I&list=PL9uGnpBEz_ljghkVT14pOr07pjoStmzip&index=2
My recent success story, $165k in 30 days- https://www.youtube.com/watch?v=eM5SqjEPYwM&list=PL9uGnpBEz_liAYevZSedO1Kax9IW81cva&index=2
0:00 Intro
1:25 What is PPC?
2:37 What is a search term?
3:15 What is Ad ranking?
4:20 What do Ads look like on Amazon?
6:01 Why is PPC important?
10:05 How much does PPC cost?
11:49 Types of Ads
14:50 Steps to take
16:06 Types of campaigns
17:27 Basic terminology
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DISCLAIMER: The information contained on this YouTube Channel and the resources available for download/viewing through this YouTube Channel are for educational and informational purposes only.
This description may contain affiliate links. If you purchase a product through one of them, I will receive a commission (at no additional cost to you). I only ever endorse products that I have personally used and benefitted from personally. Thank you for your support.
Take our Free Quiz to Evaluate your Amazon Campaigns: https://bit.ly/nomadz-free-quiz
Part 2 of this video: https://youtu.be/jPD0gRQpm_4
In This week’s tutorial, Lucas shows you how to rank #1 in a category with only 5 campaigns. This is your Amazon PPC experts’ phase 1 approach to accumulating healthy growth with a product. The right five Campaigns can be enough to rank and test keywords based on research. Having more campaign’s than you need can hurt you in many different ways. You have to think small when you launch, then expand overtime.
Your Amazon PPC Expert shows you how to jump start your campaign management. Make sure you do your research behind launching these campaigns. Here are the campaigns you can start with. Name- SP-EX, SP-PH, SP-PAT, SBV-EX, and SBV-PH. Make sure you name them correctly because you always want to be organized with your PPC. Also, it makes your life easier moving through your research.
Researching your competitors can be a major component to launching because you have to give the customers what they are not getting from the other sellers on Amazon. Fill a void that the customers want. And one of the keys to moving past your competitor is a video ad that shows the customers exactly why your product is better than the competitors. Also, during this phase 1 process, your focus should be on conversion rate and nothing else. Conversion rate is the statistic that will show you how well you are ranking.
In conclusion, your Amazon PPC expert shows you step-by-step to dominate phase 1 launch of a product. Five campaigns can get you where you need to be if all the research is done correctly. You can see the data behind why Lucas simplifies a launch strategy.
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Content:
✔️ – 0:16 – Launching a Product with just 5 Campaigns
✔️ – 0:52 – Exact Match Campaign
✔️ – 1:16 – Phrase Match Campaign
✔️ – 1:33 – ASIN Targeting Campaign
✔️ – 3:33 – Video Campaigns
✔️ – 6:01 – Look at Orders and Clicks
🎁 Reach out to us for a free PPC audit: info@nomadz.com
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About Nomadz:
I’m Lucas Kwiatkowski, founder and CEO of Nomadz, a digital team of freelancers specializing in Amazon Ads. I’m a data nerd at heart and starting managing PPC for brands in 2015.
These advanced Amazon PPC videos were made after years of diving through data myself and learning everything there is to know about hundreds of different brands on Amazon. By being transparent with our strategies and tactics our hope is to further educate the Amazon Ads community. Videos include; case studies, new Amazon PPC features, beginner tutorials, advanced strategy and seasonal strategies.
Nomadz as an agency helps to scale large brands stuck at sales plateaus by building strong relationships with them and coming up with a customized PPC and DSP plan. We are always looking to work with new clients and hire new Nomadz for the team. Reach out to us at anytime: info@nomadz.com
