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Thank you for watching this powerful interview with Cal Newport! Check out the show notes here: https://www.lewishowes.com/770
Cal Newport is a computer science professor at Georgetown University. In addition to academic research, he writes about the intersection of technology and society. He’s particularly interested in the impact of new technologies on our ability to perform productive work or lead satisfying lives.
Cal recommends building “fences” around our phones so that we’re not using them mindlessly all day.
So get ready to learn more tools to be more focused, present and creative on Episode 770.
In This Episode, You Will Learn:
How to train your focus (2:00)
The three benefits from being alone (8:00)
Why you need “analog” hobbies (30:00)
Why anxiety has risen in younger generations (32:00)
The reason Cal recommends 30 days away from technology (43:00)
Plus much more…
You can follow Lewis at:
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—–
Lewis Howes’ New Book – The Mask of Masculinity
https://lewishowes.com/man
—–
Lewis Howes is a NY Times Bestselling author, entrepreneur, and former professional Arena League football player. He hosts The School of Greatness, a talk show distributed as a podcast. Learn and hear the stories of various successful people around the world, become inspired, motivated and educated with the SCHOOL OF GREATNESS. lewishowes.com/book
Step one, it’s all about setting goals. What do you want to get from your social media presence? You want to get more branding, you want to generate some sales, you want some leads, you want some clicks to your website so that way people click on your ads.
I want to increase my traffic to my website and I want to improve my community engagement. You see, these are all examples of stuff that are my goals that I set, and I want to also to deliver amazing content through my social channels that help other people out.
The second step, is for you to select the social media channels that can help you achieve those goals. Let me give you example. If I want to use social media drive more convergence in sales there are platforms that be more suitable for that goal.
So the social media channels that you’ll choose are totally dependent on the goals you have. I would recommend that you start off with only one or two social media channels, because the more that you add right away, it becomes more overwhelming. You’re going to spread yourself thin, and you’re not going to really get the results that you want. Then you can diversify add more social channels later on, and you can repurpose your content of course.
The third step that you need to take if you’re already on social media, is to do a social media audit. And that doesn’t need to be that complicated. You can focus basically on identifying what’s going well and what isn’t. Here are a few things that you need to check, how fast or slow is your account growing in terms of followers.
Now, what are those content formats? What content types are doing the best, is it videos, images, carousel, written posts? What types of messages that you just love and want to engage with the most? What causes your audience to leave the most comments?
The fourth step that you’re going to take, is to create a profile of the audience that you’re targeting. What are the age groups that you’re going after? What are the interest that your target audience has? Is there a specific gender that’s more relevant to your brand? What are the cultural phenomenons that your audience is really interested in? How can you leverage that more? You can use Google Analytics if you have a website to get idea of what’s people are already interested in or at least your audience is interested in.
The fifth step that you’ll do, is you’ll want to look at competitive research. Now, what I want you to do is create a list of five social media accounts that are doing really well in your space. They don’t need to be exactly in your same industry but the closer they are the better. You’ll want to find accounts that cater to the same audience.
What are the posts that are gaining the engagement versus the ones that aren’t? Or on TikTok, is there anything that they’ve done that they’ve posted that’s gone viral? And what’s the topic of that content? Why did that go viral? What are the posts that they posted that didn’t do well? Because that’s probably the stuff that you want to avoid.
Step six, it’s time to create a list of the different content types that work best for each social media channel. Before you can actually start creating your plan and scheduling your content creation, it’s important to understand what works best in each channel. After you’ve done your audit and competitive research, this becomes much easier. Your goal is to list all the different types of content and which platforms they work best on, so that you can create a schedule that makes sense for each channel.
Step seven, is to create a content calendar that encompasses the channels you want to focus on, and the content types that work best for each one of them. Now, that you already know, who’s your target audience, what makes them tick, and the type of content works best for each channel is time to start using that knowledge to come up with the schedule. You’ll want to use a tool like Hootsuite or Post Planner to organize your efforts to ensure that you’re on track to move forward as quick as possible so you get the results you’re looking for.
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What is #SMM, #PPC, #SEM, and how can you choose between those career paths? When considering Pay Per Click (PPC) as a career, the next step is picking social, search, or programmatic. Digital marketing is a growing industry with opportunities in technical ad buying and social media strategy.
Table of Contents
↳ 00:00 Intro
↳ 01:35 SMM: Social Media Management
↳ 02:33 SMM: Social Media Marketing
↳ 04:21 Organic vs. Paid Media
↳ 04:41 PPC: Pay Per Click
↳ 05:30 Display & Programmatic Buying
↳ 06:07: Flirty and fun black screen
↳ 06:08 SEM & SMM Overlap
↳ 08:02 Search or Social Marketing first?
↳ 10:57 Marketability of Search/Social Engine Marketing
↳ 13:30 Moving out of the platforms
↳ 14:50 Book Recommendations
↳ 16:47 Path Recommendation
↳ 18:55 Most important part of the episode
SubPrime Attention Crisis by Tim Hwang: https://us.macmillan.com/books/9780374538651/subprimeattentioncrisis
Socialnomics by Eric Qualman: https://socialnomics.net/
Paid Attention by Faris Yakov: https://www.amazon.com/Paid-Attention-Innovative-Advertising-Digital-dp-1398602523/dp/1398602523/ref=dp_ob_title_bk
What’s more important, smm or ppc? What’s better? That’s really up to your skill set. We’ll talk about social media marketing, marketing agencies, social media management, search marketing, and everything in between.
Today i’m exposing my social media strategy for 2022 AND sharing a review of my social media growth for 2021, in the hopes that this will help anyone who’s planning their social media approach for next year and beyond. So if you want to learn some social media marketing tips, Instagram strategy 2022, social media strategy 2022, social media marketing tips and instagram / youtube growth strategy then this video is for you!
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Latasha James podcast episode – https://youtu.be/c8-53rEI0B8
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**TIME STAMPS**
00:00 Intro
00:58 2021 channel mix & growth
04:40 What went well & what didn’t go well
09:00 2022 strategy
Decoding the Algorithm Masterclass (for business owners) – https://wesidehustle.com/products/masterclass
Double your Instagram reach in 5 steps workbook (for everyone!) – https://wesidehustle.com/products/double-your-reach
**LET’S WORK TOGETHER**
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Do you want a bespoke audit of your Instagram page? Check out my audits: https://wesidehustle.com/products/business-instagram-audit
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Design your IG graphics/ YouTube thumbnails with Canva – https://partner.canva.com/c/2548621/647168/10068
Plan your Instagram content with Planoly – http://share.plano.ly/3gGZCb
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Find out what makes people stop ‘keeping up with the Joneses’
SUBSCRIBE to ALUX: https://www.youtube.com/channel/UCNjPtOCvMrKY5eLwr_-7eUg?sub_confirmation=1
15 Ways Social Media Is HARMING YOU: https://youtu.be/wNYRkLdj_OY
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In this Alux.com video we will be answering the following questions:
What are 15 Ways Social Media Affects Our Mental Health?
What are 15 Ways Social Media Is Harming You
In what ways social media negatively affects your mental health?
What are 15 negative effects of social media
What are some negative effects of social media?
What are the negative effects of social media on society?
What are the social media negative effects
Why social media is bad for society?
What are the negative effects of social media on mental health?
Why celebs are quitting social media?
Is quitting social media possible?
Which celebrities quit social media?
Which celebrities are not on social media?
Why do celebrities use Twitter instead of Facebook?
Do celebrities actually use social media?
Do celebrities run their own Instagram accounts?
Why did I quit social media?
What happens when you quit social media?
Why should I quit social media?
Why should I quit Instagram?
Why is social media so hard to quit?
00:00 – Intro
00:39 – It’s an unrealistic expectation
01:20 – We’ve stopped caring what the Joneses ate for breakfast
02:12 – It’s a lot of bad news, all the time
02:50 – The hate is real
03:48 – Social media has lost its sense of humour
04:45 – Personal information security
05:08 – Dodgy Past Post history /reputational damage
05:56 – To take back their time
06:36 – Unsustainable Social Strain
07:23 – It’s just the end of the journey as we know it
08:15 – Tension between IRL and ORL, are we more connected or less.
09:02 – It makes us impatient IRL
09:35 – We crave substance compared to oversimplified information
10:08 – It’s too distracting
10:50 – They’ve identified the “echo chamber” and want out
11:46 – Question
–
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All Sunday Motivational Videos: https://www.youtube.com/playlist?list=PLP35LyTOQVItYEFKYW1WdjcHFuXt0s5h-
Book Club: https://www.youtube.com/playlist?list=PLP35LyTOQVIvGYVKBE8qEwmP-S_Z7i0lL
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New series: Social Media Marketing for Beginners. Today is Instagram marketing for beginners, where I share marketing strategy tips for Instagram and more.
FREE social media manager starter kit: http://bit.ly/smmstarterkit
JOIN the Freelance Friday Club for one-on-one support, group chats, and monthly masterclasses: http://freelancefriday.club/
Videos Mentioned:
How to Create Instagram Story Highlights
If you’ve just got your first social media management client or social media management job, this is the video for you. Sharing my social media management for beginners tips and tricks, from developing a social media strategy to your engagement strategy. Get the Social Media Toolbox here: http://socialmediamanagementtoolbox.com
FREE social media manager starter kit: http://bit.ly/smmstarterkit
JOIN the Freelance Friday Club for one-on-one support, group chats, and monthly masterclasses: http://freelancefriday.club/
✖ WORK WITH ME
» 1:1 Coaching
https://latashajames.com/coaching
» Social Media and Influencer Marketing Courses
https://latashajames.thinkific.com/
✖ LET’S KEEP IN TOUCH
» podcast: the freelance friday podcast
http://bit.ly/freelancefridaypodcast
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नमस्ते दोस्तों!
स्वागत है आप सबका Social Media Coaching Series के 1st Episode में. Social Media Platform पर Grow करने के लिए, अपना खुद का Social Media Business Start कैसे करें?
Social Media Influencer कैसे बनें?
Influencer Marketing कैसे किया जाता है?
Beerbiceps, Ranveer Allahbadia और The Ranveer Show Clips के अलावा मैं Monk Entertainment का भी एक हिस्सा हूँ जो एक Digital Marketing Company है. मैं आपका भाई रणवीर आपको बताऊंगा Social Media Tips & Tricks के बारें में जिनके ज़रिए आप कर सकते है Earn 1 Crore Within 3 Years!
इस करोड़पति बनने के Game में कुछ Rules होते हैं जैसे की;
Rule No. 1
Choose Your Game
खुद से ये सवाल कीजिए कि आप Creator बनकर करोड़पति बनना चाहते हैं या Management Side में रहकर?
Rule no. 2
Video Is Crucial
Future Of Content In India में बहुत Scope & Money है.
और अगर आपको Camera के सामने आने से डर लगता है तो आप Make Video Through Voice Over भी कर सकते हैं.
Rule No. 3
Rapid Process With Failure
गलतियां करो लेकिन उनसे सीखो और आगे बढ़ो.
Life में चाहे कितने भी Failures आए आपका Motivation कभी कम नहीं होना चाहिए.
Rule No. 4
Be On Multiple Social Media Platforms
आपको Different Social Media Platforms के बारें में हमेशा Information रखना चाहिए.
Rule No. 5
Money Will Come
अगर आप मेहनत करोगे तो Money अपने आप आएगा, अब चाहे वो YouTube Revenue, Instagram Revenue, Short Video Revenue के ज़रिए हो या Brand Deals के ज़रिए.
इन सब बातों के साथ-साथ आपको Technicalities को जान लेना चाहिए जैसे की;
1. Learn About Instagram
India के ज़्यादातर Influencers Earn Through Instagram.
बस आपको इतना ध्यान रखना है कि जो भी Videos, Photos and Written Content आप डाल रहे हैं वो एक Informative Content होना चाहिए.
फिर सवाल आता है कि 3 Main Types Of Content On Instagram क्या है?
तो इसका जवाब है;
i. Video Content
जैसे की IGTV Videos, Reels, etc
ii. Written Content
आपके Written Content में होना चाहिए Knowledge और Storytelling जैसी चीज़े जो दूसरों को पढ़ना पसंद आए.
iii. Photo Content
इस मामले में हमेशा याद रखियेगा कि Effort Is Appreciated.
2. Maintain Power Of Focus
भले ही वो कोई भी Platform क्यूँ ना हो आपको अपना Focus कम नहीं होने देना हैं.
3. Every Platform Has It’s Own Audience,
Every Platform Has It’s Own User Experience
आपको ध्यान रखना है कि आपके Thumbnails and Titles हमेशा Effective हो.
जानिए कैसे करें Maintain Quantity and Quality Of Content?
Storytelling and Hashtags का सही इस्तेमाल कैसे किया जाता है?
कोशिश कीजिए To Understand Platform, Understand Rules, Understand Audience और फिर कीजिए Decode Platform.
4. Play a Wide Game
हमेशा कोशिश कीजिए To Be On Multiple Platforms.
जानिए क्यूँ Twitter and LinkedIn Are Platforms Of Future?
5. Treat It As a Start Up
जब किसी चीज़ की शुरुआत कर रहे हैं तो उसे एक Start Up के नज़रिए से देखिए और Always Try To Improve Your Content.
Social Media Marketing Tips लेकर आ रहा हूँ मैं रणवीर अल्लाहबादिया सिर्फ और सिर्फ आपके Favorite Beerbiceps Hindi Channel Ranveer Allahbadia पर.
0:00 : Introduction
1:30 : Social Media के Through करोड़पति बनने के Important Rules
4:32 : Social Media के Through करोड़पति बनने का Process क्या है?
6:11 : Instagram से पैसे कैसे कमाएं?
7:05 : Instagram Feed कैसे Maintain करें?
9:00 : Types Of Content क्या होते हैं?
11:20 : कौन है India के सबसे बड़े YouTuber?
11:37 : कैसे करें Maintain Power Of Focus?
12:35 : जानिए How To Create Effective Content?
14:56 : Multiple Platforms पर होना क्यूँ ज़रूरी हैं?
16:31 : From Day 1 इसे एक Start Up की तरह देखो
#socialmedia #crorepati
INSTAGRAM – HINDI : @ranveerallahbadia
https://www.instagram.com/ranveerallahbadia/
INSTAGRAM – ENGLISH : @beerbiceps
https://www.instagram.com/beerbiceps/
FACEBOOK – HINDI : https://www.facebook.com/ranveerallahbadiaofficial/
FACEBOOK – ENGLISH : https://www.facebook.com/beerbiceps/
नमस्ते दोस्तों,
मेरा नाम रणवीर अल्लाहबादिया है। काफ़ी लोग मुझे मेरे इंग्लिश चैनल BeerBiceps के नाम से जानते हैं। BeerBiceps पर हम Fitness, Fashion, Meditation, Health, Grooming, Weight Loss, Personal Finance, Entrepreneurship और Motivational Videos बनाते हैं। इस नए चैनल पर अब आप हमारे सभी अंग्रेज़ी वीडियोज़ का मज़ा हिंदी में ले सकते है। और साथ ही साथ यहाँ पर आपको मिलेंगे ढ़ेर सारे Inspirational and Motivational Speech के वीडियोज़।
India का चहिता self-help, lifestyle और self-improvement channel अब हिंदी में भी!
Ranveer Allahbadia – YouTube’s first India specific fitness, health, lifestyle, fashion, men’s grooming and personality development channel in Hindi.
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Come diventare un social media manager pagato per gestire gli account social di altri business, farti pagare da consulente esterno, creare la tua social media agency e monetizzare le tue competenze digitali.
