Amazon PPC can be as difficult or as simple as you want to make it. What I commonly see when I work with clients is that they’ve been implementing too many different strategies and are now confused as to what to do next. Their ACoS (average cost of sale) is way too high (but they aren’t sure what their ACoS should be), they don’t know what keywords to pause, or they don’t know how to expand their campaigns to scale them. If any of this feels like you, YOU ARE COMPLETELY NORMAL.
This simple strategy will help you make more sales and increase your organic rank on Amazon, while decreasing your ad spend inside Amazon PPC. This is the step that your competition is NOT doing. I would say less than 5% of Amazon sellers are doing this.
So, what is it?
It is simply mining and then isolating the 20% of search terms in your account that are driving 80% of your results. In this article (and video) I will be walking you through a simple strategy to help scale your campaigns and isolate these search terms. Doing this assumes that you have been running Amazon PPC for at least 30 days and have made sales from it.
0:00 Introduction
0:10 #1 Mistake Amazon Sellers Make
0:58 Pareto’s Principle
1:36 What to do with the search terms that are driving 80% of your sales
2:30 How To Mine Your Search Term Report STEP-BT-STEP GUIDE
10:15 How To Structure Amazon PPC Campaigns for Success
11:00 Action Items for This Video
My Favorite Amazon FBA tools (affiliate link, so when you click them you buy me a cup of coffee):
🔴 Helium-10 Tool: http://bit.ly/Helium10TZ
🔴 ManageByStats Tool: http://bit.ly/ManageByStatsTZ
#AmazonPPC2021 #AmazonPPC #AmazonAdvertising
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Ready To Scale Your Amazon PPC Advertising? Sign Up For My Advanced Pay-Per-Click Advertising Course 👉 https://amznomadz.com/order-form/ for Only $100.
By the end of this video you should learn:
How To Launch Your New Amazon FBA Product PPC Campaign With Less Than $20 Per Day.
✔️ – 1:00 – In this Amazon PPC Tutorial we will look at an Amazon Seller’s Advertising Pay-Per-Click account to highly how I was able to create a successful product launch with just $20 per day. We were still able to keep their Amazon Ad spend and still make sales keeping their ACoS (Advertised Cost of Sales) around 30%.
✔️ – 1:30 – Let’s quickly run through an Advanced Amazon PPC setup where 3 easy ppc campaigns were created to optimize an Amazon FBA Seller’s product launch. This client focus his Amazon business brand and his products on the food industry.
✔️ – 2:23 – Here are the 3 types of Amazon PPC Campaigns to set up for a new Amazon Product launch, and how much to set your Amazon PPC Budget to for each in order to gain the most value from your Amazon budget. Click here to see 3 types are used to test different Amazon PPC Bidding Tricks we’ve learned to try over the years are.
✔️ – 3:29 – Amazon PPC Product Example: Let’s go over a real life example and I’ll show you how to your Amazon PPC Campaign for your new product using a single Amazon Keyword using the Amazon PPC Keyword Phrase Match.
✔️ – 6:00 – See how we can use the same Amazon Product Keywords in multiple Amazon PPC Campaigns, but change the Amazon Auto-Bidding type (Auto TOS) and get different sometimes even greater results. Learn how my client received the Amazon Choice badge for these PPC Keywords.
✔️ – 8:29 – Avoid doing this to your PPC Amazon Campaigns. Learn a common mistake Amazon FBA online E-commerce sellers do when adding or removing Amazon Negative Keywords from the Amazon Ad Campaigns.
✔️ – 9:48 – We’re going to cover the 3rd Amazon PPC Campaign Trick we use that focus on optimizing the Amazon Up/Down Bidding feature in this part of this step-by-step guide Amazon PPC advanced tutorial.
✔️ – 10:44 – This part will show how we properly allocate our Amazon PPC Budget across all 3 Optimized PPC Amazon Campaigns and change the ad spend for each based on the results we receive. Not every Pay-per-click will have the same success so it’s import to review your Amazon Keyword, Amazon Phrase Match, and Amazon Bidding strategies.
✔️ – 11:27 – Using your Amazon Competitors to your advantage and learn to target them in niche categories to optimize your Sponsored Ad position. Go after high volume Amazon competitors rather bidding on 100s of Amazon ASINS. Look at Using Amazon Sponsored Display Advertising.
✔️ – 13:27 – Watch this for the main point of this Advanced Amazon PPC Step-by-Step Tutorial. How to use the Amazon Keywords you found and add them to the Exact Match Amazon Advertising Campaign.
✔️ – 15:00 – Learn how much you should be spending on your Amazon Keyword Bids. Get your Amazon Ad spend benchmark budget using this Amazon pay-per-click technique.
✔️ – 17:17 – Reverse engineer a real life example to see how other Amazon businesses launch their Amazon Advertising Campaigns. See mistakes they make when launching Amazon Sponsored Ads using their best Amazon keywords.
✔️ – 19:56 – Quick Recap on what is covered in this Amazon advanced tutorial.
This Video:
This video highlights Amazon Advertising PPC Campaign Strategies that have worked great for my clients so I hope you find it incredibly valuable.
I wished I would have had someone giving Amazon Pay-Per-Click Advertising Tutorials for Amazon Sellers when I first started because it would have saved me thousands and thousands of dollars experimenting the hard way.
Helium 10: https://crushtrk.com/?a=1923&c=188&p=r&s1= (Save 50% or 10% off your Existing Subscription)
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By the end of this video you should learn:
How To Optimize Your Amazon PPC Campaign For Profitability and Growth.
✔️ – 0:15 – In This Tutorial We Take A Look Inside At 3 6-FIGURE Amazon PPC Advertising Campaign Using Calculations To Determine How To Properly Optimize Your PPC Campaign. We’re going to be looking at an Amazon FBA Seller’s Account and focus specifically on products that aren’t expected to have repeat purchases.
✔️ – 1:17 – See how analyzing your Amazon PPC’s TACoS (Total Advertising Cost of Sales) can be applied to both Amazon FBA recurring subscription or one-time purchase products to optimize your Amazon Pay-Per-Click Campaigns.
✔️ – 1:50 – What is the ultimate goal for your Advanced Amazon PPC Campaign Optimization Strategy? The ultimate goal of pay-per-click Amazon campaigns is not just to create profitability from your Amazon FBA Store, but to create organic sales in the Amazon Marketplace.
✔️ – 2:45 – The entire point of creating this Advanced PPC Amazon Tutorial is to learn how to set hard Amazon PPC Ad Spend Budgets
✔️ – 3:32 – Let’s take a look at Optimizing International Amazon PPC Ad Spend by showing you some examples on how I set Hard Amazon PPC Budgets for an Amazon Seller’s Amazon European PPC Campaigns and still almost doubled sales in for this client selling in several countries including Amazon UK, Amazon France, and Amazon Germany.
✔️ – 5:06 – See the Amazon PPC Formula I use to reverse engineer my clients’ Amazon Seller PPC Accounts to find new ways on how to Optimize PPC for Profitability and Growth.
✔️ – 6:02 – This is the BIGGEST Mistake people selling on Amazon make by ignoring their Amazon PPC TACoS (Total Advertised Cost of Sales) when they calculate budgeting for Amazon PPC Ad Spend.
This Video:
This video highlights Amazon Advertising PPC Campaign Strategies that have worked great for my clients so I hope you find it incredibly valuable.
I wished I would have had someone giving Amazon Pay-Per-Click Advertising Tutorials for Amazon Sellers when I first started because it would have saved me thousands and thousands of dollars experimenting the hard way.
Helium 10: https://crushtrk.com/?a=1923&c=188&p=r&s1= (Save 50% or 10% off your Existing Subscription)
🙏 SUPPORT ME – SUBSCRIBE TO LUCAS KWIATKOWSKI ON YOUTUBE 👇
https://www.youtube.com/channel/UCV1Od62QQLo9nmNMysS6wiA
👉Join My Facebook Community👈
Facebook ▶️ https://www.facebook.com/groups/amazonppcintuition/
amzluke@gmail.com – If you’re going to reach out to me about management please provide your brand name along with total sales/ppc spend for the last 30 days
If you agree with this video, leave me a comment
If you liked this video, leave me a like
If you want to see me post a new video every 2 weeks, SUBSCRIBE!
► Subscribe: http://bit.ly/2Z2Tmwg to get the best education for selling on Amazon
► Podcast: https://savvy-amazon-sellers-by-zonrush.simplecast.com
► Find me on Facebook: https://www.facebook.com/groups/zonrush
► Book A Call With Me: https://calendly.com/zonrush
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Learn about Amazon advertising, listing optimization, product launches and how to sell on Amazon! If your advertising on amazon, optimization can be confusing in Amazon Seller Central. Improve your Amazon advertising with Amazon SEO and Amazon PPC advertising. Amazon sellers can learn how to get better at Amazon selling. Boost your Amazon advertising with our step by step tutorials about selling on Amazon with Amazon PPC optimization and Amazon advertising strategy. ZonRush is an Amazon advertising agency that provide management services to help you optimize your Amazon ads and PPC ads on Amazon. Subscribe for more Amazon selling tips!
In this video you’ll learn the MUST KNOW Amazon PPC Strategy For Auto Campaign Ads. By making these simple tweaks to your Amazon ads you’ll see much higher click through rate and much lower cost per click. This will help you lower your acos and improve your amazon ppc profitability.
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💯 MY REQUEST TO YOU 💯
If you found this helpful, help me spread the word by liking or commenting or both on this video.
See you soon 🙂
Sebastian*
The information contained on this YouTube Channel and the resources available for download/viewing through this YouTube Channel is for educational and informational purposes only.
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Have I answered all of your questions about how to optimize your amazon ppc advertising campaigns?
People who looked for how to optimize amazon ppc likewise searched for optimize ppc campaigns amazon.
Ready To Scale Your Amazon PPC Advertising? Sign Up For My Advanced Pay-Per-Click Advertising Course 👉 https://amznomadz.com/order-form/ for Only $100.
By the end of this video you should learn:
✔️ – 0:06 – What Is This Brand New Advanced Automatic Amazon PPC Campaign Tip To Optimize Your Amazon Ad Spend?
✔️ – 1:20 – Learn How To Find Unordinary Amazon Keywords and Products Using Negative Targeting Keywords
✔️ – 2:32 – Here’s My Favorite Amazon PPC Keyword Analyzer To Use When Optimizing Amazon FBA Seller PPC Campaigns
✔️ – 3:22 – Learn How To Set Up An Automatic Amazon PPC Campaign Using The Amazon FBA Keywords Found With Keyword Density Analyzer
✔️ – 4:51 – Is Your Product Right For This Advanced Amazon PPC Strategy?
✔️ – 5:20 – See This Advanced Amazon PPC Strategy Applied In A Real Amazon FBA Seller PPC Account And The Ad Campaign Results
✔️ – 6:57 – How To Set The Budget For An Advanced Amazon PPC Strategy Focused On Data Mining Amazon Products And Keywords.
There are Beginner and Advanced Amazon Advertising Tips & Tips shared throughout all of the sections above. Good Luck!
This Video:
This video highlights a particular Amazon Advertising PPC Campaign Optimization Strategy that has worked great for my clients so I hope you find it incredibly valuable.
I wish I would have had someone giving Amazon Pay-Per-Click Advertising Tutorials for Amazon Sellers when I first started because it would have saved me thousands and thousands of dollars experimenting the hard way.
Don’t miss the Biggest Mistake You Can Make. It’s the most important thing you can learn from this video.
🔴 A pretty common question that I get asked what do you put in the bid adjustment area of your Amazon PPC campaigns. You can find this area by going into an individual campaign and clicking on the placement menu. In this article and video I will be walking you through an easy calculation (which you can do manually with a calculator or use this handy Google sheet I made for you.
Google Sheet Top of Search Calculator: https://docs.google.com/spreadsheets/d/1TRFNmGClyHKKV3eAvkN0BsuRA5sOJ_x8J2BK-ONKEfw/edit?usp=sharing
🔴 Click here for the full SOP and Show Notes with Step-By-Step Instructions on Today’s Video: https://salesfunnelhq.com/bid-adjustment-tos/
🔴 Check out my FREE 8-week Amazon PPC Masterclass by clicking here: https://salesfunnelhq.com/amazon-ppc-masterclass/
Step 1 – Track and Measure Your Results: https://salesfunnelhq.com/amazon-ppc-2019/
Step 2 – Research Your Competitors: https://salesfunnelhq.com/amazon-competitors/
Step 3 – Simplify Your Amazon Keyword Research: https://salesfunnelhq.com/amazon-keyword-research/
Step 4 – Amazon Listing Optimization: https://salesfunnelhq.com/amazon-listing/
Step 5 – Set Up Your Amazon PPC Campaign: https://salesfunnelhq.com/how-to-set-up-ppc-on-amazon/
Step 6 – SCALE your campaigns: https://salesfunnelhq.com/amazon-search-terms/
Step 7 – Optimizing Keyword Bids for Increased Profitability: https://salesfunnelhq.com/amazon-keyword-optimization/
Step 8 – This video going over Amazon PPC Auto Campaigns Hacks: https://salesfunnelhq.com/amazon-ppc-auto-campaign-hacks/
► Subscribe: http://bit.ly/2Z2Tmwg to get the best education for selling on Amazon
► Podcast: https://savvy-amazon-sellers-by-zonrush.simplecast.com
► Find me on Facebook: https://www.facebook.com/groups/zonrush
► Book A Call With Me: https://calendly.com/zonrush
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In this video, I’ll go over simple Amazon PPC strategies that will help you optimize your Amazon advertising campaigns on a low budget. If you’re a beginner selling on Amazon FBA this is a great starting resource for you to make more sales.
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💯 MY REQUEST TO YOU 💯
If you found this helpful, help me spread the word by liking or commenting or both on this video.
When you engaged with my videos by liking and commenting you help me reach more people with my FREE content! It will reach other like-minded people that can also live a life of financial FREEDOM and helps them quit their job so they too can live life on their terms!
See you soon 🙂
Sebastian*
The information contained on this YouTube Channel and the resources available for download/viewing through this YouTube Channel is for educational and informational purposes only.
► Subscribe: http://bit.ly/2Z2Tmwg to get the best education for selling on Amazon
► Podcast: https://savvy-amazon-sellers-by-zonrush.simplecast.com
► Find me on Facebook: https://www.facebook.com/groups/zonrush
► Book A Call With Me: https://calendly.com/zonrush
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In this episode you’ll learn the best Amazon PPC strategy for new products and variation ASINS. We tested multiple sponsored ads campaigns and measured what the results were when made Amazon ppc campaigns for each individual ASIN and when we added them to a single campaign. We were able to generate more sales for our client who is a first time Amazon FBA seller when we made separate Amazon PPC campaigns for each variation.
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💯 MY REQUEST TO YOU 💯
If you found this helpful, help me spread the word by liking or commenting or both on this video.
When you engaged with my videos by liking and commenting you help me reach more people with my FREE content! It will reach other like-minded people that can also live a life of financial FREEDOM and helps them quit their job so they too can live life on their terms!
See you soon 🙂
Sebastian*
The information contained on this YouTube Channel and the resources available for download/viewing through this YouTube Channel is for educational and informational purposes only.
