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Diving into how to spot exact and phrase negative keywords in your PPC advertising campaigns and what to do with them.
Advanced analysis on a search term report to track customer search habits and cut wasted ad spend.
Analyzing automatic campaigns for negatives: https://youtu.be/uDulwQ2HC-M
Follow on Linkedin for more content: https://www.linkedin.com/in/lucas-kwiatkowski-00941250/
——————————–
To Start your eCommerce Journey with Enablers:
https://www.enablers.org/group
Enablers Digital Club:
https://www.facebook.com/groups/enablersdigitalclub
Enablers Mission is to use the Enablers Platform to create 2 Million jobs and 200k eCommerce Businesses in Pakistan and get Pakistan to be Recognized by the world as eCommerce Hub.
Saqib Azhar believes unemployment is one of the biggest issues in Pakistan, and he has taken it upon himself to solve this issue to as much extent as he can. For this For this, Enablers has introduced Enabling Video Series (EVS) having all those training programs and courses which will help people to do eCommerce businesses in International markets by offering trainings to those who cannot afford and they can apply from here: https://www.enablers.org/evs
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Amazon Prime Day is here. I’ve got some fresh hacks and strategies to help you increase your Amazon FBA sales while decreasing your Amazon PPC costs. Tune in!
0:00 Intro Prime Day Hacks & Strategies
0:38 Going over Prime Day Hacks
1:06 Summary of Helium10 article
1:21 Strategy #1 – Plan for CPC spikes
3:08 Strategy #2 – Fullfillment by Merchant
4:02 Strategy #3 – Check on your deals
4:36 Strategy #4 – Outside marketing
5:15 Strategy #5 – The Halo Effect
6:40 Conclusions
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My Favorite Amazon FBA tools (affiliate link, so when you click them you buy me a cup of coffee):
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In this in-depth PPC Launch Masterclass, I deep dive into how I launch products with Buying intent in mind, My reasoning behind each campaign, and why and how I do what I do.
As someone who not only sells on Amazon but also has coached over 700 sellers on a one on one level, I have seen hundreds if not thousands of search term reports, the knowledge I have gained from not living in the bubble of my own products has helped me continuously tweak my PPC structures and in this video, I share what I have learned about choosing the right keywords and placing in them in the right campaigns.
Always remember: Amazon wants you to show the RIGHT product to the RIGHT buyer and the RIGHT time!
Link to my PPC Playlist:
https://bit.ly/PPCSharonPlaylist
Chapters for this Video:
00:00 VIDEO INTRODUCTION & EXPLANATION
06:00 PRESENTATION INTRODUCTION FDGZ
07:08 AM I A PPC EXPERT? WHY SHOULD YOU LISTEN TO ME?
10:32 THE STRATEGY THAT ALWAYS WORKS
10:58 WHY USE PPC ON AMAZON?
14:20 THE RIGHT PRODUCTS CONVERT
15:35 PHYSICAL SHELVES vs DIGITAL SHELVES
21:36 BEFORE YOU START PPC
23:30 KEYWORDS WITH PURPOSE
23:40 MY 3 TIER KEYWORD STRATEGY
31:16 PURPOSE BEHIND CAMPAIGNS
37:14 PPC LAUNCH STRUCTURE (NO VARIATIONS)
52:01 PPC LAUNCH WITH VARIATIONS
1:03:45 PPC LAUNCH – BRAND REGISTRY
1:11:23 NEGATIVE TARGETING
1:12:31 IMPORTANT NOTES
1:14:15 EFFICIENCY IS IMPORTANT
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โ SUBSCRIBE ๐ฃHIT BELL! โLIKE โCOMMENT
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Amazon PPC Strategy 2021 (Pay-Per-Click) – Can be a very confusing & stressful topic. You can spend a lot of money really quickly with out much results if done incorrectly. To AVOID wasting money and not getting results with PPC- Follow along in this Amazon PPC for Beginners Step by Step Guide.
I’ll cover: What is Amazon PPC, how do you use it most effectively for a new product launch, how to set up all your campaigns, different campaign types, setting the best budgets & bids, keywords, improving Ad spend, ROAS, and ACOS. You’ll go from beginner to expert by the end.
-Thanks for watching. I appreciate each one of you!
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-30 min ($95)
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๐กJoin the Amazon FBA Gladiators Facebook Group (I’m in there everyday helping!): https://www.facebook.com/groups/352048012179153/
๐ CONNECT WITH ME / SEND ME A MESSAGE!:
โบFacebook: https://www.messenger.com/t/Amz4all
โบInstagram: https://www.instagram.com/thegreekguru/
โบRead My Blog: https://www.noonanuniversity.com/blog/
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โบWebsite: http://bit.ly/3r38TdbBrianNoonan
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๐ญ OF THE DAY: โThereโs no shortage of remarkable ideas, whatโs missing is the will to execute them.โ โ Seth Godin
Video Timestaps:
Intro: (0:00)
Intro To PPC: (0:10)
Video Topics: (0:30)
My Story: (2:00)
PPC Overview: (2:30)
What is PPC: (3:30)
Types of PPC Campaigns: (4:00)
Is PPC Enough?: (5:10)
Automatic Campaigns: (5:45)
Setting up Autos From Day 1: (6:20)
Autos: ‘Test’ vs. ‘Sales’ Campaign: (7:00)
PPC – What’s Important to Customers: (8:15)
Getting the Most Clicks: (8:40)
PPC – Pricing Factor: (8:57)
Setting up Your First Campaign: (10:00)
Bidding Strategy: (10:40)
What to Look Out For w/ PPC: (14:00)
High Spend & No Sales: (15:00)
Do I Need Reviews Before PPC?: (15:30)
Optimizing Campaigns: (16:00)
PPC – “Targeting”: (16:30)
Manual Campaigns: (17:25)
Keyword Targeting: (18:30)
Amazon Suggested Keywords: (18:40)
What Keywords to Run in PPC: (19:00)
Reverse ASIN Look-up on Competitors: (20:00)
Entering Keywords into PPC: (21:45)
Finding Keywords: (22:00)
Keyword Tracker Tool: (23:00)
‘Exact’ Match: (26:30)
Setting Bids: (27:00)
‘Broad’ Match: (28:00)
Product Targeting Campaigns: (31:00)
Analyzing PPC Spend vs. Sales: (34:40)
Helium 10 ADS (PPC Automation): (35:50)
Wrap-up: (37:05)
In this video, we will learn What is Amazon PPC Campaign from beginners step by step and the objectives of each campaign
We started with analyzing what is ppc on amazon and what is amazon ppc keywords. We started with understanding various advertising campaign for amazon
and what does that mean.
We started with understanding What is amazon ppc method and all auto and manual campaigns
1.Auto campaign
2.Manual Campaign – Broad, Phrase, and Exact.
We then went over to explain each and every campaign and its role in your product launch strategy and then we discussed negative keywords and when to put it
โ โ โ โโ DON’T CLICK THIS ๐ https://bit.ly/2xC2n6S โโ โ โ โ
———————————————————————————————————————
Check How I made more than 1.2crore in Less than a year selling On Amazon India
https://www.youtube.com/watch?v=dfRbi…
———————————————————————————————————————
โ โ โ IMPORTANT LINKS TO BECOME ONLINE NINJA โ โ โ
โ๏ธ Join our free Telegram group to learn online selling tips and tricks: https://bit.ly/2XQZPwL
โ๏ธ Join our free Facebook Group (To learn and discuss online Selling):
https://bit.ly/2W2hTRV
โ๏ธ Follow me on Facebook: https://bit.ly/2XDOM9P
โ๏ธ Follow me on Instagram: https://bit.ly/2Vgqq4F
———————————————————————————————————————
โ โ โ โโ DON’T CLICK THIS ๐ https://bit.ly/2xC2n6S โโ โ โ โ
———————————————————————————————————————
๐ฅ Related Videos ๐ฅ
Welcome to JungleCon – Jungle Scoutโs first-ever seller conference. Designed for both new and experienced sellers, this 14-session virtual conference explores a variety of seller topics and features exclusive presentations, tutorials, and insights from Amazon seller experts.
In this session, Connor Folley
(Co-founder and CEO of Downstream), drills down on how to optimize your ad campaigns to encourage conversions and save money:
– Understand the big-picture influence of PPC on your business
– Identify common PPC mistakes sellers make
– Get tips to reduce your PPC ad spend
Donโt miss a session!
You can find the entire JungleCon playlist here:
http://jnglsct.com/junglecon-playlist
๐ฌ ADDITIONAL FREE VIDEO RESOURCES ๐ฌ
โบ Complete Guide to How to Sell on Amazon FBA for Beginners 2020: https://jnglsct.com/htsoa_3
๐ LEARN HOW TO SELL ON AMAZON FROM GREG MERCER ๐
๐บ 30+ hours of step by step video instruction
๐ฅ Monthly live Q&As
๐ฅ 1 year of Jungle Scout
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โถ๏ธ Learn more here: https://jnglsct.com/freedom
โ๏ธ WEโD LOVE TO CONNECT WITH YOU โ๏ธ
Start Selling: https://jnglsct.com/start-selling
Grow Your Business: https://jnglsct.com/amazon-sellers
Instagram: https://jnglsct.com/ig
Facebook: https://jnglsct.com/fb
โ SUBSCRIBE TO OUR CHANNEL so you never miss a video: https://jnglsct.com/subscribe
โบ WANT TO SEE JUNGLE SCOUT IN ACTION? Join us for a live demo here โบ https://jnglsct.com/demo
Want to learn how to set up your Amazon PPC campaigns in such a way that they are more profitable? Amazon PPC Optimization is such an important step, as it allows you to trim out keywords that aren’t bringing in sales, and doubling down on the most profitable ones. Watch as Lenny & Jake go through Amazon PPC optimization steps in order to improve both the automatic & manual campaigns they set up in the previous episode.
โบ WANT TO SEE JUNGLE SCOUT IN ACTION? Join us for a live demo here โบ http://jnglsct.com/demo
Imagine a blueprint, a step by step guide – a case study where we peel back the curtains and show you exactly what it takes to sell on Amazon.
๐ป Welcome to the Million Dollar Case Study Season 5! ๐ป
Throughout this series, watch over Lenny’s shoulder as he launches a new product on Amazon. You’ll also get a deeper insight into the thinking behind each step – more than weโve ever shown you before. There will be guests along the way to share their perspectives and sit down for Amazon Real Talk, discussing the pretty side and not so pretty side of selling on Amazon in 2021.
0:00 Welcome to Episode 13
1:12 ACoS & Optimizing your PPC Campaigns
4:18 Amazon Real Talk: Do you Believe in Off Amazon Advertising?
7:09 Optimizing your Automatic Campaign
8:10 Viewing & Analyzing a Search Term Report
11:25 Isolating Keywords with a High Spend But No Sales in an Automatic Campaign
16:58 Isolating High Performing Keywords in an Automatic Campaign
19:45 Targeting in Automatic Campaigns
27:00 Automatic Campaign Settings
30:10 Optimizing your Manual Campaign
30:29 Isolating Keywords with a High Spend But No Sales in a Manual Campaign
39:11 Isolating High Performing Keywords in a Manual Campaign
40:39 Targeting/Keywords in Manual Campaigns
54:40 Manual Campaign Settings
57:40 Product Targeting
1:01:56 How You Can Follow Along: the Million Dollar Case Study Challenge
1:02:17 Get a Free Live Demo of Jungle Scout
1:02:38 Whatโs Coming Up Next Week
๐ฌ ADDITIONAL FREE VIDEO RESOURCES ๐ฌ
โบ Complete Guide to How to Sell on Amazon FBA for Beginners 2020: https://jnglsct.com/htsoa_3
๐ LEARN HOW TO SELL ON AMAZON FROM GREG MERCER ๐
๐บ 30+ hours of step by step video instruction
๐ฅ Monthly live Q&As
๐ฅ 1 year of Jungle Scout
๐ฉโ๐ป VIP customer support
๐ฅ Exclusive community
โถ๏ธ Learn more here: https://jnglsct.com/freedom
โ๏ธ WEโD LOVE TO CONNECT WITH YOU โ๏ธ
Start Selling: http://jnglsct.com/start-selling
Grow Your Business: http://jnglsct.com/amazon-sellers
Instagram: http://jnglsct.com/ig
Facebook: http://jnglsct.com/fb
โ SUBSCRIBE TO OUR CHANNEL so you never miss a video: http://jnglsct.com/subscribe โ
Amazon FBA PPC softwares have existed before but never one as useful and extensive as adtomic by helium 10! This is an absolute game changer. In this video I’ll show you how to optimize your amazon PPC using this software. Optimizing ppc and sponsored ads doesn’t have to be hard. In fact this can be does easily even for beginners with help from the right software, your ads will always be profitable! This AMAZON PPC TOOL Makes Your Ads PROFITABLE Without Your Help.
*I am not a financial advisor, enter any business at your own risk. I am simply sharing experiences i’ve had and what i’ve learned. I am an entrepreneur, my results and the results of my students are not guaranteed. You could make more, less, or the same. This also applies to any link you click on that I have provided, my monthly product picks are ideas that I have found that I find appealing as a product to sell, there is in no way a guarantee they will sell, I am not a “get rich quick” kind of guy. My calls and messaging services are simply for access to my opinions, they should not be taken as financial advice. Please note that what I do is hard work and i love sharing what i’ve learned. Im happy to help anyone who knows the risk and is willing to put in the work! ๐
Paul J. Savage is a business owner who is documenting the process of scaling businesses online. I take so much joy in transparently sharing my opinions with like minded people who wish to create passive income from online businesses and personal branding. Help me build the first Radically Transparent and Radically Open minded online Community of people who have each others back and constructively work towards what’s true and what is not.
In this step by step tutorial, I’ll be teaching you how to make money using Amazon PPC, taking you from zero to expert in one video.
I’m going to teach you everything you need to know – how to setup PPC campaigns, how to find the best keywords for your product, how to optimize campaigns, and how to really advertise on Amazon like a boss and make tons of money profitably for your product.
While building an Amazon FBA business is a formula, running Amazon PPC is more like an art. It’s really a skill that builds with experience and requires a lot of trial and error.
Fortunately, I created this video to make it as much of a step by step process as possible so you know exactly which campaigns to run and which keywords to target for your product.
By watching this video, you’re going to have the knowledge you need to run Amazon PPC campaigns better than 99% of your competitors, getting you all those extra sales.
Enjoy! Add me on Instagram: @danvas (Best way to reach me, I answer DMs)
๐ฏ Useful Links From The Video ๐ฏ
Jungle Scout – #1 Amazon FBA Product Research Tool (Cheapest price using this link)
https://www.ecomfreedom.com/junglescout
Ecom Freedom Profit Calculator: (Calculate your exact profit margin + costs for your product)
https://www.ecomfreedom.com/profitcalculator
Ecom Radar – #1 Shopify Product Research Tool (FREE)
https://www.ecomfreedom.com/ecomradar
Ecom Freedom Perfect Photo Service (Easily Get The BEST Product Photos)
www.ecomfreedom.com/perfectphotos
Ecom Freedom Blueprint (Coming Soon!)
Creating Launch Campaigns Using A Tool (Coming Soon!)
QR Code Generator:
https://www.qr-code-generator.com/
Create a US LLC here (the service I use – partner link):
https://www.ecomfreedom.com/northwest
Create a Canadian company here (for Canadians – partner link):
https://www.ecomfreedom.com/lawdepot
Seariders – The best freight forwarder for sea shipping (cheapest link available):
Link coming soon!
V-Trust – The best inspection company (cheapest link available)
Create account, put code “ECOM” in “Are you in contact with V-Trust Already?”
My FULL Amazon FBA YouTube Playlist:
00:00 Introduction
00:37 The truth about successful Amazon PPC.
02:16 Deep dive into the Amazon PPC dashboard.
08:14 Negative Keywords: What are they?
08:50 Launch vs. Ongoing PPC Campaigns
10:41 What is ACOS and why is it important?
13:07 When to start running ongoing PPC campaigns
15:07 How to calculate your breakeven PPC ACOS.
16:24 What to do before launching your PPC campaigns.
20:33 Remember: PPC will NOT be profitable right away.
21:20 Launching your launch PPC campaigns.
22:35 Finding the best keywords to target.
23:52 Using Jungle Scout to find the best keywords to target for PPC.
25:27 Building out your target keyword list.
34:02 Broad vs. Phrase vs. Exact Match PPC Campaigns.
42:06 Reading your Search Term Report.
44:09 Optimizing your PPC campaigns for profit.
46:28 Building out your ongoing PPC campaigns.
47:56 Optimizing ongoing PPC campaigns.
49:08 How I create PPC campaigns with a 10x return.
50:06 Final tips + words of advice for successful PPC.
๐ต ๐ Want 1-10K to help you start your Amazon FBA business ๐ ๐ต
We just opened up the Ecom Freedom VC – the 1st eCommerce VC in the world.
You can now apply to get a $1-10K investment in your Amazon FBA business.
Apply to the Ecom Freedom VC here: (you need a product idea to apply)
https://www.ecomfreedom.com/vc
The deadline is soon! So make sure to apply to be able to partner up with us.
๐ฏ Listen/subscribe to the #1 business, entrepreneurship and FREEDOM podcast of all time ๐ฏ
The Dan Vas Show on iTunes:
https://podcasts.apple.com/us/podcast/the-dan-vas-show/id1429283932
