Amazon ppc

Amazon PPC Masterclass 3 of 4 – My Way Too Easy Amazon PPC Strategy for 2023

by

My Way-Too-Easy Amazon PPC Strategy – Amazon PPC Masterclass: 3 of 4

Thanks for joining me again!

We had a ton of great comments come through on video 2, and I’m looking forward to giving you even more value today.

In the first video I discussed rethinking your ACoS strategy to help scale your brand.
https://profitable-pineapples-ppc-farm.circle.so/c/start-here/rethinking-this-part-of-your-amazon-ppc-strategy

And in yesterday’s video I showed you a little “secret” to saving thousands of dollars with Amazon PPC.
https://profitable-pineapples-ppc-farm.circle.so/c/start-here/save-thousands-with-amazon-ppc-doing-this

I’m Dr. Travis Zigler, CEO of Profitable Pineapple Ads, and I am a huge fan of Settlers of Catan.

Let me know down below if you have ever played it.

My favorite game in Settlers of Catan is Cities and Knights with Seafarer Expansion. What’s yours? I like to know who I’m talking to, so put it down in the comments below today’s video.

In today’s video I’m going to be showing you my way-too-easy Amazon PPC strategy to scale your brand.

In tomorrow’s LIVE MASTERCLASS, I’m going to be showing you 4 more strategies LIVE including the ONE THING that has made the biggest difference for me in my business.

Register for our live masterclass on Wednesday, January 4th at 1 pm EST here.
https://us02web.zoom.us/meeting/register/tZAqdu6vpz4qHdQATPYl66hTrClbttD5oSd1

To Summarize:
1. Join our new FREE Community OFF Facebook
https://profitable-pineapples-ppc-farm.circle.so/join?invitation_token=963e128a7bebb7f0e109ce43026bbde386819129-7baff97c-4fe1-45a8-a272-627d33c7d857

2. Watch the FIRST Masterclass
https://profitable-pineapples-ppc-farm.circle.so/c/start-here/rethinking-this-part-of-your-amazon-ppc-strategy

3. Watch the SECOND Masterclass
https://profitable-pineapples-ppc-farm.circle.so/c/start-here/save-thousands-with-amazon-ppc-doing-this

4. And THIRD video (this one) in our four part Amazon PPC Masterclass.

5. Register for the LIVE masterclass that’s going on TOMORROW.
https://us02web.zoom.us/meeting/register/tZAqdu6vpz4qHdQATPYl66hTrClbttD5oSd1

How to optimize your Amazon PPC ads in 5 mins

by

Mastering Amazon PPC in just 5 minutes! 🎯🚀

In this video, I show you exactly how to optimize your Amazon Pay-Per-Click (PPC) campaigns like a pro. Whether you’re a beginner or an experienced seller, this tutorial breaks down the key steps to boost visibility, improve ad performance, and maximize your ROI on Amazon.

After watching this video, you will be able to optimize your Amazon PPC campaigns in only 5 minutes.

Want me to take a look at your account and give you a FREE Amazon strategy? Click here: https://shorturl.at/amyO2

Amazon Growth Toolbox: https://resources.triviumco.com/growth-toolbox

Like, subscribe, and hit the bell for the latest Amazon tips and strategies!

5 Key Strategies for Success with Amazon PPC

by

‌🚀 Master Amazon PPC: 5 Key Strategies for Dramatic Sales Growth 🚀

I’m diving deep into the world of Amazon PPC to share with you five critical strategies that have been game-changers in my Amazon journey.

Whether you’re just starting out or looking to elevate your Amazon PPC game, these insights are tailored for your success.

🔥 Here’s What You’ll Learn:

1. Never Running Out of Stock: I’ll share how maintaining a robust inventory is crucial for maintaining sales velocity and organic rank on Amazon.

2. The 80/20 Rule: Discover how focusing on the top 20% of your products can lead to 80% of your revenue.

3. Sales for Organic Rank Growth: Learn the true objective of Amazon PPC and how it’s not just about immediate sales, but boosting your organic rank.

4. Continuity or Subscription Models: Find out why shifting to a continuity model can ensure long-term success and financial stability.

5. Beyond Product Selection: I’ll explain why focusing on problem-solving, rather than just product selection, is essential for sustainable business growth on Amazon.

💡 Each of these strategies comes from my personal experience and has been instrumental in my success. I’ll be breaking down these concepts and giving you actionable tips to implement them in your Amazon business.

🌟 Bonus Material: Real-life examples from my Amazon journey.
Actionable steps to apply these strategies effectively.

👉 Don’t miss this opportunity to transform your Amazon PPC approach and skyrocket your sales. Watch now and take the first step towards Amazon PPC mastery!

🔗 Be sure to check out Profitable Pineapple Express for even more insights and tools: https://profitablepineappleexpress.com/

Amazon PPC Strategy Optimization Tutorial For Beginners 2024

by

Amazon PPC Strategy Optimization Tutorial For Beginners 2024

My *FREE* Beginner Amazon Course:
http://www.amazonultimatecourse.com

BEST Amazon Tool To Help Grow Your Business:
💰HELIUM 10 DISCOUNT CODE: https://bit.ly/3DRFFG6

📩 𝗛𝗮𝘃𝗲 𝗮 𝗤𝘂𝗲𝘀𝘁𝗶𝗼𝗻? 𝗛𝗶𝘁 𝗺𝗲 𝗨𝗽 𝗼𝗻 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮
📸►Instagram: https://bit.ly/shaddyz (@Shaddyz)

⬇️ 𝙄𝙛 𝙮𝙤𝙪 𝙨𝙩𝙞𝙡𝙡 𝙝𝙖𝙫𝙚 𝙖𝙣𝙮 𝙦𝙪𝙚𝙨𝙩𝙞𝙤𝙣𝙨, 𝙛𝙚𝙚𝙡 𝙛𝙧𝙚𝙚 𝙩𝙤 𝙡𝙚𝙖𝙫𝙚 𝙩𝙝𝙚𝙢 𝙞𝙣 𝙩𝙝𝙚 𝙘𝙤𝙢𝙢𝙚𝙣𝙩𝙨 𝙗𝙚𝙡𝙤𝙬
𝘽𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙤𝙧 𝙁𝙞𝙣𝙖𝙣𝙘𝙚 𝙄𝙣𝙦𝙪𝙞𝙧𝙞𝙚𝙨: Contact ShaddyzMedia@gmail.com

SSP #424 – Amazon PPC Campaign Setup, Optimization, Analysis & More With Destaney Wishon

by

Serious Sellers Podcast #424 – Amazon PPC Campaign Setup, Optimization, Analysis & More With Destaney Wishon

Join us for this exciting episode as we sit down with Amazon PPC expert Destaney Wishon, who answers all your burning questions about Amazon and Walmart PPC.

In this episode, We’re back with another TACoS Tuesday episode where Helium 10’s Shivali Patel talks with Amazon PPC expert, Destaney Wishon of BetterAMS, to share her top recommendations and answers for common Amazon and Walmart PPC questions. Like campaign setups, using PPC or external traffic to get reviews, and the best ways to increase the organic rank for your product. We also learn the best ways how to monitor your conversion rates, CTRs, and CPCs for maximum efficiency. Learn whether you should run PPC for multiple products with the same category and search terms and gain valuable insights. Explore the perks of running branded campaigns and get tips for optimizing your existing Amazon PPC campaigns. Discover how vCPM can help you and learn how to understand order numbers in vCPM. Get answers to burning questions like how to reduce ACoS, if defensive product ads are profitable, and what the best ad placements are for new listings. Don’t miss out on this very information-packed episode!

✍️ Sign up here today to take advantage of Helium 10’s suite of tools for free: https://h10.me/signup

🎟️ Get started with Freedom Ticket and get more in-depth training on how to sell on Amazon: https://h10.me/ft

💻 Check out our blog: https://h10.me/blog

🎧 Listen to the Serious Sellers Podcast: https://h10.me/ssp

👍 Join our Facebook Groups and stay connected with our community!

🖱️ Facebook Page: https://www.facebook.com/Helium10Software

⌨️ Helium 10 Users Group: https://www.facebook.com/groups/Helium10Users

🎲 FBA High Rollers: https://www.facebook.com/groups/AMPMPodcast

🙌 Stay connected with our community on our other social platforms as well!

📸 Helium 10 on Instagram: https://www.instagram.com/helium10software

💼 Helium 10 on LinkedIn: https://www.linkedin.com/company/helium10

🐦 Tweet with us: https://twitter.com/Helium_10

Amazon PPC AMA Live Q&A with Matthew Davis

by

Ready to take your Amazon campaigns to the next level?

Mark your calendars for an exclusive AMA session with Matthew Davis, where you’ll uncover the ultimate secrets to level up your Amazon campaigns.

Why should you be there?

↳ Gain top-notch strategies to turbocharge your Amazon campaigns
↳ Elevate your advertising game with expert insights
↳ Real-time Q&A with industry leaders for valuable insights

Don’t miss out on this golden opportunity! Save the date and join us for a truly insightful session!

See you at the crossroads of Amazon’s success!

#AmazonPPC #AmazonAds #amazonsellertips

Timestamps:

00:00 – Introduction
09:58 – Episode Start and Welcoming Viewers
10:28 – Discussing PPC Optimization and Testing Strategies
13:13 – Importance of Video Content in PPC and Organic Ranking Improvement
14:54 – Addressing High Bid Impact on Organic Sales
16:56 – Budget Allocation and Funding Inventory Questions
17:48 – Evaluating Ad Performance Based on Time of Day
20:13 – Exploring Display Ads and Impression Share
22:47 – Advice on First Delivery to FBA with Batteries
24:02 – Strategies for Using Sponsored Display Ads
26:14 – Starting Bids for Automatic and Manual Campaigns
29:21 – Negating Search Terms in Campaigns
31:17 – PPC Launch Strategy to Leverage the Honeymoon Period
33:04 – Campaign Structure for Variations in Color Schemes
46:15 – Examining Break-Even ACOS and Amazon Fees
49:35 – Understanding Macros in PPC and Bulk Updates
52:07 – Choosing Reports for Weekly PPC Optimization
55:18 – Differentiating Between Auto and Manual Campaigns
58:10 – Significance of Negative Keywords in Campaigns
1:01:15 – Strategies for Successful PPC Launch
1:03:02 – Campaign Structures for Color Variations of a Product
1:04:24 – Using Brand Analytics for PPC Strategy
1:06:05 – Dealing with Low Conversion and High Clicks in PPC
1:10:42 – Leveraging PPC Data for SEO and Vice Versa
1:12:50 – Understanding PPC Placement Data and Its Impact
1:14:15 – PPC for Products with Low Search Volume
1:15:17 – PPC Strategy for Hard-Selling Products
1:16:54 – Adjusting Bids for Effective PPC Management
1:18:21 – Analyzing Effective PPC Placement and Utilizing Amazon as a “Digital Shelf”
1:20:04 – Dealing with Singular vs. Plural Keywords in Auto Campaigns and Testing Negative Keywords
1:21:27 – Setting Up PPC Ads for Products Already Ranking on Page One
1:23:17 – Addressing the Issue of Rising TACoS in PPC Campaigns and Using Brand Analytics for Insights
1:24:06 – Integrating Brand Analytics with PPC Strategies and the Importance of Organic and Sponsored Search Synergy
1:24:47 – Understanding Category Campaigns and Targeting Other Brands
1:26:35 – Strategies for Advertising Products with Low Search Volume and High Clicks but Low Sales
1:29:17 – Evaluating PPC Strategies for Previously Best-Selling Products with Non-Optimized Images and Lower Prices
1:31:52 – Discussing the Effectiveness of Auto Campaigns Compared to Manual Campaigns
1:33:01 – Adjusting Bids in PPC Campaigns: Best Practices and Recommendations
1:34:20 – Whether to Exclude Keywords Targeted in Manual Campaigns from Auto Campaigns
1:35:10 – Closing Remarks and Additional Resources for Amazon PPC and Selling Strategies

How to Create PPC Campaigns on Amazon in 2023 – Amazon PPC Tutorials by FB Manager – Apex Trader

by

Title: Mastering Amazon PPC Campaign Creation in 2023: A Comprehensive Guide

How to Create PPC Campaigns on Amazon in 2023 – Amazon PPC Tutorials by FB Manager – Apex Trader

Description:
Step into the dynamic world of Amazon Pay-Per-Click (PPC) advertising in 2023 with our comprehensive guide that unravels the latest strategies and tactics to create successful campaigns. Whether you’re a seasoned seller or just stepping into the Amazon marketplace, staying on top of the evolving PPC landscape is essential for driving visibility, clicks, and conversions.

amazon ppc for beginners

In this guide, we delve into the cutting-edge techniques that dominate Amazon PPC in 2023, ensuring your products receive the attention they deserve. From understanding the various campaign types – Sponsored Products, Sponsored Brands, and Sponsored Display – to leveraging advanced targeting options such as keywords, ASINs, and product categories, you’ll uncover the methods that generate tangible results.

Discover the art of crafting compelling ad copy and designing eye-catching creatives that resonate with your target audience. With consumers becoming more discerning, we provide insights into the type of content that captures attention, drives engagement, and ultimately leads to purchases.

Stay ahead of the competition by harnessing AI-powered bidding strategies and real-time analytics. Dive into the world of machine learning algorithms that optimize your bids for maximum ROI, and learn how to interpret performance metrics to make data-driven decisions for continuous campaign improvement.

2023’s Amazon PPC landscape also emphasizes the importance of multi-channel integration. Learn how to synchronize your PPC efforts with social media, influencer collaborations, and external advertising platforms to create a cohesive brand presence that extends beyond Amazon’s borders.

Unleash the potential of Amazon’s latest features, like Voice Commerce and Augmented Reality ads, to create immersive shopping experiences that captivate customers and drive conversions.

Whether you’re a brand owner, marketer, or entrepreneur, our guide equips you with the latest knowledge and tools to navigate the intricacies of Amazon PPC in 2023. Elevate your advertising game and dominate the digital shelf by leveraging the power of data-driven strategies, creative excellence, and innovative technologies.

Don’t get left behind in the competitive Amazon marketplace. Embrace the future of PPC advertising with our comprehensive guide and establish your brand as a force to be reckoned with in 2023 and beyond.

GENIUS Amazon PPC Strategy 2023 | For Product Launch And Growth

by

This video is a full Amazon PPC Step by Step Guide 2023, that brings you from beginner level to mastering PPC in no time.
✅ GET 20% OFF HELIUM 10 for 6 months HERE with Promo Code [ GIEHL20 ]: https://bit.ly/3syfJNT

/ / CHRIS´S STUFF

• JOIN MY FBA COACHING! DOMINATE AMAZON: https://www.christophergiehl.com/
• CHRIS 1:1 COACHING: Navigate Crucial Steps: https://www.christophergiehl.com/offers/FJr7GM7u
• [FREE] ADDITIONAL RESSOURCES: https://rb.gy/wftsd

/ / SAVE WITH CHANNEL PARTNERS

• BEST RESEARCH TOOL: Helium 10 [20% OFF with Code: GIEHL20 ]: https://bit.ly/3syfJNT
• PRODUCT CERTIFICATION: Qima [5% OFF [ID 1406]: https://www.qima.com/?affId=1406
• FULL PRODUCT INSPECTIONS: Movley: https://shorturl.at/govyJ
• PROFIT ANALYTICS: Sellerboard (2 Month FREE): http://sellerboard.com/?p=01321

/ / CONTACT ME

• MAIL: Christophergiehl89@gmail.com
• INSTAGRAM: https://www.instagram.com/christophergiehl/

00:00 Intro
01:20 Two Phases of PPC
01:56 What is Amazon PPC
03:30 Find Best PPC Targets
06:54 Broad, Phrase and Exact Match
08:17 Our PPC Strategy
08:54 Set up Broad Match Campaign
09:59 Choose the correct Bid
11:27 Fixed Bids Best for Launch?
12:23 Calculate PPC Budget
13:11 Set Up Product Targeting Campaign
15:12 Set Up Automatic Campaign
17:02 PPC Optimization
21:07 Set Up Exact Match Campaign
22:10 Experiment

👇 Video Breakdown: Setting up a profitable Amazon PPC strategy can be difficult. Amazon PPC strategy 2023 which explains how to rank on Amazon profitably. We begin with Amazon SEO to conduct Amazon keyword research, then we will set up your campaigns for the time directly after product launch and then I´ll show you how to optimize your PPC campaigns. #amazonfba #amazonppc #amazonranking

DISCLAIMER: Content on the Christopher Giehl´s YouTube Channel and any extensions thereof is intended to be used for informational and entertainment purposes only. It is important to do your own research before making any investment, financial or business decisions. Christopher Giehl is not a financial advisor. You should always seek professional advice from certified professionals or independently verify any information you find on our channel, website or any of our other platforms before making decisions. This channel partners with various related companies. These affiliate partnerships support the channel financially and may provide discounts to those who purchase via the affiliate links. If you purchase via an affiliate link, the Christopher Giehl´s YouTube Channel may earn a commission on that purchase at no additional cost to you.

Why Broad Match is 15% Lower ACOS than Exact Match on Amazon PPC

by

Get a NEW Main Image for 50% off at MyAmazonGuy.com/IMG with promo code: CTR

🚀 Grow your brand’s account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP

🏫 https://mag-school.com/ – PPC, SEO, Design, and Catalog courses.

❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help

✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag

✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id

✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

🎤My Podcast Setup:
GoPro Hero10 https://amzn.to/3HghK4i
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI
Rode Swivel Mount: https://amzn.to/3O9ruzF
RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8
Sony Alpha a6400 Camera https://amzn.to/3xoEnPF
Sigma 16mm Sony E Lenshttps://amzn.to/3xJLYtv
Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R

Timestamps:

0:00 – Introduction
0:14 – Explaining high exact match bids on Amazon PPC
0:31 – Picking a random product example
0:43 – Comparing broad match vs exact match bids
1:14 – Broad match bids are lower than exact match
1:41 – Overbidding on exact match keywords
1:57 – Opportunity to use more broad match bids
2:20 – Need to add negative keywords to broad/auto campaigns
2:39 – Most use exact match only for simplicity
3:19 – Example of using broad match for a seasonal product
4:30 – Speaker’s experience level with Amazon PPC
4:50 – Lifetime ad spend example
5:16 – Why speaker is sharing this information
5:53 – Mother’s Day campaign example with broad match
6:38 – Managing broad match with negative keywords over time
7:40 – Strategic use of broad match for rankings
8:10 – Recent ad spend data comparing broad & exact match
8:58 – 15% lower ACoS with broad match
9:30 – Process for choosing negative keywords
10:07 – Negating exact match keywords in broad campaigns
11:06 – Halloween campaign example with negatives
11:30 – Broad match statistical summary
12:14 – Calculating hypothetical savings from lower ACoS
12:56 – Process for maintaining/adding new negative keywords
13:49 – Value of optimizing with negative keywords
14:26 – Best practices for structuring campaigns
15:53 – Summary & impact of using more broad match
16:04 – Other PPC techniques to lower ACoS

Amazon PPC Day Parting – How Budget Rules Can Lower your ACOS

by

NEW Main Image for 50% off at MyAmazonGuy.com/IMG with promo code: CTR

🚀 Grow your brand’s account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP

🏫 https://mag-school.com/ – PPC, SEO, Design, and Catalog courses.

❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help

✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag

✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id

✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

🎤My Podcast Setup:
GoPro Hero10 https://amzn.to/3HghK4i
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI
Rode Swivel Mount: https://amzn.to/3O9ruzF
RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8
Sony Alpha a6400 Camera https://amzn.to/3xoEnPF
Sigma 16mm Sony E Lenshttps://amzn.to/3xJLYtv
Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R

Timestamps:

0:00 Intro/ Amazon PPC Day Parting Changes
0:04 – Testing Day Parting and Seeing Positive Results
0:59 – Increase in Revenue from Day Parting
1:15 – Lower ACost from Day Parting
1:42 – How to Set Up Day Parting (Beginner)
3:17 – Performance-Based Budget Rules
5:10 – Pros/Cons of Performance vs Schedule Budget Rules
6:49 – How Amazon Benefits from PPC Tools
13:36 – Current Limitations of Day Parting Tool
14:05 – Need for Bid Changes not just Budget Rules
15:41 – Downside of Limiting Campaign Budgets
14:52 – Example of Limiting Budget for Non-Peak Times
16:14 – Future Additions Needed for Day Parting Tool
18:11 – Alternatives Like Bulk Sheets for Now
18:30 – Outro/ Bulk Skeets

SEO Agency Philadelphia
¤