This is the full, complete step by step set up guide for Amazon PPC advertising campaigns for beginners!
Amazon FBA sellers, if you are new to Amazon PPC advertising, then this full, step by step set up guide is for you. In this tutorial I share with you how to set up automatic and manual campaigns. Please refer to the other Amazon PPC videos mentioned in this video for additional help. Amazon PPC campaigns is the only launch platform you need to successfully sell on Amazon FBA. You do not need anything fancy if you are still working on making profits selling on Amazon!
Watch These Other Amazon Tutorials That Were Referred To:
Amazon PPC Explained – https://youtu.be/QtgbZraTXuY
Email Follow Up Sequence – https://youtu.be/QAZH40pg0fk
PPC Daily Budget Explained – https://youtu.be/EdI8kMbTm68
Negative Keywords Explained – https://youtu.be/fSyYQHo1UyA
How To Optimize PPC – https://youtu.be/Xr3fZo9qlu0
This video is Part 2 of 2019’s Amazon PPC Advertising Campaigns tutorial: https://youtu.be/N8M2t0rkZiU
Watch this video if you want to learn how to optimize your automatic Amazon PPC advertising campaigns, step by step. All Amazon sellers need to get into this habit everyday. A lot of times we may be spending so much money on PPC but not actually converting. There are a lot of moving parts and components when it comes to Amazon PPC advertising campaigns. Make sure you understand your campaigns by selecting profitable keywords!
🚀 Amazon PPC Tutorial For Beginners – The Complete Step By Step Guide for FBA in 2020
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If you are a beginner and find yourself wanting some in-depth training and support, but feel you aren’t quite ready for the PPC Masters, check out my flagship program – The Amazon Masters. Not just a course, but a coaching community.
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TIMESTAMPS:
0:00 – Introduction
1:42 – Competition Time
3:18 – The 3 Phases Of Learning PPC
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5:14 – PHASE 1 — LEARNING
5:18 – What is PPC?
7:22 – The Goals of PPC
9:22 – The Necessity of PPC
12:14 – The Definitions of PPC
13:03 – Keywords vs Search Terms
14:02 – PPC Match Types – Exact, Phrase & Broad
15:43 – PPC Targeting – Automatic & Manual
16:34 – Bid vs Cost Per Click (CPC)
18:20 – Negative Keywords
19:00 – Short, Mid, and Long Tail Keywords
20:44 – Profit Margin
21:13 – ACOS vs TCOS
24:07 – Impressions
24:38 – Clicks
24:42 – Click Through Rate
25:05 – Conversions & Conversion Rate
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26:15 – PHASE 2 – LAUNCHING
27:10 – Launch Mindset (IMPORTANT!)
29:42 – PPC Launch Step 1 – Automatic PPC Campaign
42:19 – PPC Launch Step 2 – Manual Keyword Campaign
55:05 – PPC Launch Step 3 – Manual Product Targeting Campaign
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01:06:47 – PHASE 3 – IMPROVING
01:11:29 – How To Use a Search Term Report
01:15:08 – Objective 1 – Improve Conversions
01:20:44 – Objective 2 – Improve Relevance
01:25:08 – Objective 3 – Improve Expense
01:29:23 – Objective 4 – Improve Expansion
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01:33:10 – Further Resources To Help You
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Hi, I’m Ben Donovan, I’m a business owner, brand builder, and entrepreneur encourager.
On this channel I teach all things brand building, selling on Amazon, business mindsets, and more. It’s my mission to help as many people as possible be freed from the grip money places over time by building businesses that make an impact.
In this video, I carry out a complete breakdown of every step you need to take as an Amazon PPC beginner. In phase one I walk you through exactly what is Amazon PPC, along with some key PPC terms explained, and a generally try to answer the critical question – how does Amazon PPC work?
In phase two we answer how to set up Amazon PPC campaigns the right way. We start with auto PPC campaigns, and move on to more advanced manual PPC campaigns. We also create a powerful product targeting PPC campaign.
In phase three I show you my Amazon PPC tricks to ensure you are as efficient as possible with your ad spend. Amazon PPC optimization is no small feat but hopefully with these step by step instructions you can increase the profit of your business and increase the impact of your brand.
If you’d like to know more about how to run successful Amazon PPC Campaigns or any other related aspects, please don’t hesitate to get in touch.
— Ben
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I am not an accredited financial advisor and content on this channel should be consumed with that in mind. These are my experiences with building businesses and results may vary. I don’t promote get rich quick schemes. I promote work hard and reap the benefits schemes. Taking action is the only route to seeing change. Let’s go!
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🤔 Video Breakdown 👇
If you sell on Amazon you need to understand how to launch PPC Campaigns and most importantly learn how to optimize Amazon PPC. And in todays video I am going to explain What Amazon PPC is, the Purpose of Amazon PPC, How to launch an automatic and manual Campaign and then I am going to show you how to optimize using advertising reports inside amazon. I hope you enjoy!!
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In this video, you’ll learn the best Amazon PPC optimization strategies for 2020. By creating separate sponsored product ad campaigns on a match type basis you’ll be able to maximize your Amazon advertising performance and increase your profits.
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💯 MY REQUEST TO YOU 💯
If you found this helpful, help me spread the word by liking or commenting or both on this video.
When you engaged with my videos by liking and commenting you help me reach more people with my FREE content! It will reach other like-minded people that can also live a life of financial FREEDOM and helps them quit their job so they too can live life on their terms!
See you soon 🙂
Sebastian*
The information contained on this YouTube Channel and the resources available for download/viewing through this YouTube Channel is for educational and informational purposes only.
In this video I show you How to Setup and Amazon PPC campaign in 2020 from scratch!
We will use amazon ppc sponsored ads on a very specific list of keywords that are highly relevant to our product to create a scalable profitable campaign!
Don’t think you need thousands of dollars to start in this video I show you how to make a great campaign with just $10!
*I am not a financial advisor, enter any business at your own risk. I am simply sharing experiences i’ve had and what i’ve learned. I am an entrepreneur, my results and the results of my students are not guaranteed. You could make more, less, or the same. This also applies to any link you click on that I have provided, my monthly product picks are ideas that I have found that I find appealing as a product to sell, there is in no way a guarantee they will sell, I am not a “get rich quick” kind of guy. My calls and messaging services are simply for access to my opinions, they should not be taken as financial advice. Please note that what I do is hard work and i love sharing what i’ve learned. Im happy to help anyone who knows the risk and is willing to put in the work! 🙂
Paul J. Savage is an Amazon Fba business owner who is documenting the process of scaling businesses online. I take so much joy in transparently sharing my opinions with like minded people who wish to create passive income from online businesses and personal branding. Help me build the first Radically Transparent and Radically Open minded online Community of people who have each others back and constructively work towards what’s true and what is not.
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https://amznomadz.com/order-form/ A 3 hour in depth PPC video course covering everything from organization of campaigns to advertising variation listings.
This video looks at Amazon sales on a daily basis to figure out what days of the week work best. By using advanced analysis we can decide where to put extra PPC spend into our campaigns.
amzluke@gmail.com – If you’re going to reach out to me about management please provide your brand name along with total sales/ppc sales/ppc spend for the last 30 days
Receive 50% off your FIRST MONTH or
Receive 10% off your EXISTING subscription
https://amznomadz.com/order-form/ A 3 hour in depth PPC video course covering everything from organization of campaigns to advertising variation listings.
In this video I cover auto, manual and competitor targeting campaigns that you should have setup for all of your variation listings. The key is to prioritze the best selling ASIN while breaking out the other child ASIN into their own campaigns.
amzluke@gmail.com – If you’re going to reach out to me about management please provide your brand name along with total sales/ppc sales/ppc spend for the last 30 days
If you’re looking to take your pay per click strategies on Amazon to the next level, this video is for you! Get in touch with Fernades @ fernades@ppcoloy.io
These are the biggest Amazon PPC mistakes I’ve seen sellers make when selling private label products on Amazon FBA.
Amazon PPC is a steep learning curve for new Amazon FBA sellers especially if this is your first product that you are selling online. In today’s video I will walk you through the top mistakes I came across when coaching Amazon sellers so you do not make these same expensive mistakes. Personally, I think mistakes are good in every business because if you don’t make mistakes, you are not growing and learning. Let’s go over the biggest Amazon PPC mistakes so you can start optimizing and focusing more on growing your income!
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