This is a tutorial of the PPC bid optimization and automation module of sellerboard. sellerboard can automatically change PPC keyword bids for selected campaigns according to your strategy and goals. A goal might be for example: reach break even on a campaign. A strategy defines how aggressively/conservatively the bids will be adjusted by sellerboard.
sellerboard: Profit analytics for Amazon FBA sellers + email follow-up campaigns + refunds for lost goods + PPC optimizer + listing change alerts + inventory management and much more.
Starting from $15 per month, free trial: https://sellerboard.com/?partner=00688
Over the years, I’ve talked to tens of thousands of Amazon sellers, and the #1 mistake I see sellers make every day is thinking of inflated ad spend as just “the cost of doing business.” 💸
These sellers (and probably some of you as well) think that they’re supposed to lose money on advertising.
𝗜 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗳𝗶𝘅 𝘁𝗵𝗮𝘁. 🔨
My workshop, 3 Steps to Immediately Cut Wasted Ad Spend!
In this webinar, I’ll show you how to make your PPC campaigns profitable and stop bleeding ad spend by sharing my top 3 keyword optimization steps:
✔️Identify underperforming keywords to lower ad spend
✔️Eliminate wasted ad spend on keywords irrelevant to your target audience
✔️Reduce high ACoS on unprofitable keywords
Ready to stop losing money on your Amazon advertising?
#amazonppc #amazonfba #amazonfbaseller #amazonads
Here are my most popular 2020-2021 Amazon Ads resources for you:
1. 10-Step Essential Amazon PPC Sponsored Product Ads Optimization CHECKLIST (free): https://app.ppcscope.com/ten-steps
2. 17-Step L.E.A.F. Ad Management Process POSTER (free): https://www.sponsoredproductsacademy.com/the-l-e-a-f
3. Sponsored Products Academy #3 COURSE (paid), https://www.sponsoredproductsacademy.com/
4. My DONE-FOR-YOU full-service advertising agency (paid), https://canopymanagement.com/strategy-call/
5. Review the Frequently Asked Questions (FAQ): http://bit.ly/AmazonPPCfaq
6. Like & SUBSCRIBE this channel for my latest live training announcements.
7. Analyze and optimize Amazon sponsored ads easily with SOFTWARE: http://www.PPCscope.com
-~-~~-~~~-~~-~-
Please watch: “Amazon Ad Strategy | My Secret “Gold Panning” Strategy for Profitable Sales Growth ”
Amazon PPC can be as difficult or as simple as you want to make it. What I commonly see when I work with clients is that they’ve been implementing too many different strategies and are now confused as to what to do next. Their ACoS (average cost of sale) is way too high (but they aren’t sure what their ACoS should be), they don’t know what keywords to pause, or they don’t know how to expand their campaigns to scale them. If any of this feels like you, YOU ARE COMPLETELY NORMAL.
This simple strategy will help you make more sales and increase your organic rank on Amazon, while decreasing your ad spend inside Amazon PPC. This is the step that your competition is NOT doing. I would say less than 5% of Amazon sellers are doing this.
So, what is it?
It is simply mining and then isolating the 20% of search terms in your account that are driving 80% of your results. In this article (and video) I will be walking you through a simple strategy to help scale your campaigns and isolate these search terms. Doing this assumes that you have been running Amazon PPC for at least 30 days and have made sales from it.
0:00 Introduction
0:10 #1 Mistake Amazon Sellers Make
0:58 Pareto’s Principle
1:36 What to do with the search terms that are driving 80% of your sales
2:30 How To Mine Your Search Term Report STEP-BT-STEP GUIDE
10:15 How To Structure Amazon PPC Campaigns for Success
11:00 Action Items for This Video
My Favorite Amazon FBA tools (affiliate link, so when you click them you buy me a cup of coffee):
🔴 Helium-10 Tool: http://bit.ly/Helium10TZ
🔴 ManageByStats Tool: http://bit.ly/ManageByStatsTZ
#AmazonPPC2021 #AmazonPPC #AmazonAdvertising
🔴 See what the Pineapple can do for you: http://profitablepineapple.com/
🔴Subscribe to Our Channel: https://www.youtube.com/channel/UCEH606Bwri3_8EJDpYm-qtw?sub_confirmation=1
In this video, we’ll be showing you how you can use the Optimize section of Sellics to analyze your campaign performance. In this section, you’ll be able to easily view your campaigns, ad groups, keywords and search terms.
RESOURCES MENTIONED IN THIS VIDEO:
[+] APEX SELLER! We’re open for enrollment! Schedule a FREE 45-minute Discovery Call to see if we’re a good fit (spots are limited):
https://intoprofits.com/call
ABOUT THIS VIDEO:
There’s a lot of complexity and confusion surrounding Amazon PPC.
Most sellers focus mostly on what campaigns to launch…
But the area I notice them missing out on is campaign optimization.
In other words, what to do once a campaign is up and running?
Most sellers do an occasional check-in to optimize performance.
But the environment is never static and optimal PPC performance depends on frequent and consistent optimization…
And it’s one thing to manage all this work for a handful of products — it’s another thing entirely to manage it for 10+ SKU’s.
The complexity and amount of data points will make your head spin… and without the right kind of system it’s actually impossible to manage properly.
In this video I break campaign optimization down into the simplest possible terms, to get you totally clear on the key things that matter.
This is the first step. And you can manage these key things quite easily if you’re just starting out with a couple of SKU’s.
But if you’re an established seller with a larger business, I also discuss the complexity factor that comes with scale…
…and what it takes to do campaign management properly at scale, so you can get fantastic results across all SKU’s — even with 10,000+ data points to manage.
This information is literally saving many of my client’s $1,000´s in wasted ad spend each month (which software and agencies weren’t able to remove) — and it can do the same for you too.
HERE’S WHAT WE COVER:
– How to analyze your products and set targets to ensure campaigns are optimized for the greater good on Amazon (meaning total profit from paid + organic sales)
– What to do when a keyword / ASIN is not generating any sales?
– What to do when a keyword / ASIN is generating sales at a high ACoS?
– Why turning campaign optimization into a consistent weekly workflow is more important than anything else
– Why you must have the right type of system to optimize PPC at scale and how to acquire it
Check out the video and let me know what you think in the comments below?
Here’s the link to the full blog post which includes an mp3 and a transcript: https://intoprofits.com/channel/ppc-optimization
Wishing you success!
Daniel Audunsson & the team at IntoProfits.com.
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IN THIS VIDEO WE DISCUSS:
amazon ppc optimization,amazon ppc optimization tutorial,amazon ppc optimization 2021, Daniel Audunsson, IntoProfits, Amazon FBA, Amazon private label, selling on Amazon, amazon ppc strategy, ppc advertising on amazon, ppc advanced strategies, FBA PPC Advertising Tutorial, amazon ppc tips, amazon ppc tricks, amazon ppc guide, amazon ppc explained, Optimize PPC, amazon ppc 2020, amazon ppc campaign optimization, optimize ppc campaigns amazon
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Are you struggling to learn how to Optimize your Bids on Amazon? In this video, Mike Zagare, founder of PPC Entourage will share the BEST Tips & Tricks for Bid Optimization on Amazon! ⭐Get the FREE Amazon Ads Playbook! https://get.ppcentourage.com/adplaybook
This is part 2 of a 3-part series, so make sure to watch the first one and stay tuned for the last!
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Learn about Amazon listing optimization and how to sell on amazon! Amazon optimization can be confusing in Amazon Seller Central. Boost your Amazon listing with Amazon SEO and Amazon PPC advertising. Amazon sellers learn how to get better at Amazon selling. Learn about selling on Amazon for beginners with Amazon PPC optimization. PPC entourage is a tool to help you manage your Amazon ads and PPC ads on Amazon-.
This Amazon FBA Pay Per Click strategy has a SUPER LOW ACOS and can be setup in less than 60 seconds! This is the most profitable PPC campaign I have setup in my 2 years of selling on Amazon as an FBA seller.
In this Amazon Pay Per Click Tutorial I show you how to setup an Automatic Sponsored Ads campaign that could generate highly profitable sales. I also explain how this low bid PPC strategy is able to generate LOW ACOS profitable sales.
This strategy is perfect for maintaining and improving organic ranks, however, it probably wouldn’t be suitable as an Amazon PPC launch strategy as it is unlikely to generate the sales velocity required
Have you had success with a low bid Auto PPC campaign? Let me know in the comments!