Top 8 PPC Trends For 2019 – Pay-Per-Click Advertising and SEM Trends and Strategies

Check out our top 8 PPC Trends for 2019 and beyond. We cover the top Paid Search, Paid Advertising, Pay-Per-Click Advertising, and SEM Trends and Strategies that were popular in 2018 and will continue to grow in 2019. We aren’t making future predictions for PPC Advertising but rather showing some of the top strategies and tips that PPC Advertisers and PPC Agencies are using.

We put some URLs below for the top PPC Advertising Networks.

8 PPC Trends 2019:

1 – Shopping Ads and Product Ads

Shopping ads and product ads have been very popular and they grew tremendously in 2018. With the growth of Amazon Advertising, Google Product Ads aka Shopping Campaigns, Bing Product Ads, Facebook Collection Ads, and Pinterest Ads, there are more ways than ever to get your products in front of people. In addition, dynamic retargeting continues to be a popular strategy.

2 – PPC Advertising Automation and Testing

Testing will always be a vital part of PPC Advertising, but automated smart bidding strategies and campaigns that optimize for conversions will continue to grow so advertisers can maximize their budget and ROAS.

3 – Audience Targeting and Keyword Targeting

Audience targeting is a huge PPC Trend, but keyword targeting is not going anywhere and will continue to remain popular.

4 – Visual Search PPC Ads

Ad formats like Google Hotel Ads will grow into other industries for different business products and services.

5 – Cross-Channel Tracking & Attribution Modeling

Understanding the impact of your ads and attributing them properly is more important than ever. By using the Attribution Modeling report and tracking your campaigns across channels, you can grow your revenue from PPC Advertising.

6 – Local PPC Advertising Options

Local PPC Advertising campaigns and ads have become more popular

7 – Video Advertising For Branding and Conversions

8 – Different Campaigns for your Campaign Goals

Helpful URLs for Pay-Per-Click Advertising Networks and Trends:

Amazon Ads Homepage: https://advertising.amazon.com/

Google Ads Homepage: https://ads.google.com/home/

Facebook Ads Homepage: https://www.facebook.com/business/ads

Facebook Ads Bidding Strategies: https://www.facebook.com/business/help/1619591734742116

Bing Ads Homepage: https://bingads.microsoft.com/

Bing Ads Smart Bidding Strategies: https://help.bingads.microsoft.com/#apex/3/en/56786/1

LinkedIn Ads: https://business.linkedin.com/marketing-solutions/ads

Attribution Modeling: https://support.google.com/analytics/answer/1662518?hl=en

Optimizing PPC Campaigns | MDCS | Ep 17

In this episode Rolando & Greg show you how to optimize your PPC campaigns and get the best return on your advertising investment!

••••••••••••••••••••••••••••••••••••••••­­­•••••••••••

For more information on becoming a profitable Amazon seller checkout our website www.JungleScout.com

••••••••••••••••••••••••••••••••••••••••­­­•••••••••••

Stay up to date on our social media!

👍 Facebook: www.facebook.com/amazonjunglescout
👍 Instagram: www.instagram.com/junglescout_/
👍 Twitter: www.twitter.com/junglescout

#FreedomBuilders #MillionDollarCaseStudy

••••••••••••••••••••••••••••••••••••••••­­­•••••••••••

If you enjoyed this video, please like, share and subscribe http://bit.ly/jssubscribe

••••••••••••••••••••••••••••••••••••••••­­­•••••••••••

Check Out Our Other Video Series

Seller Stories: http://bit.ly/2nihKM4
Million Dollar Case Study Europe: http://bit.ly/2zOPkLs

••••••••••••••••••••••••••••••••••••••••­­­•••••••••••

Free Resources for Amazon Sellers!

Jungle Scout University: https://jnglsct.com/university
Jungle Scout Blog: https://jnglsct.com/blog
Top 1000 Product Ideas: https://jnglsct.com/2MhAIO7
Sales Estimator: https://jnglsct.com/estimator
FBA Calculator: https://jnglsct.com/calculator
How much is needed to sell on Amazon: http://bit.ly/2gQehzi
Trademarking:https://jnglsct.com/brandregistry

••••••••••••••••••••••••••••••••••••••••­­­•••••••••••

SEO For Beginners: A Basic Search Engine Optimization Tutorial for Higher Google Rankings

New to SEO? This tutorial shows you the basics of doing search engine optimization for your website to rank high in Google.
Subscribe ► https://www.youtube.com/AhrefsCom?sub_confirmation=1

First, what is SEO and how does it work?

SEO stands for search engine optimization. By definition, it is the process of optimizing your website and webpages to get “free”, “organic” traffic from search engines like Google, Yahoo and Bing.

As a business owner, blogger, or website owner, your job is two-fold:

First, you need to make it easy for search engines to understand what your page is about and create content that matches what we call, the “searcher’s intent.”

Second, you need to show Google and other search engines that your pages are ‘worthy’ of ranking.

In this video, Sam Oh teaches the a 101 into the world of search engine optimization.

There are plenty of clear examples and some basic (yet powerful) SEO tips to optimize a brand new website to rank #1 on Google (step-by-step).

The techniques that are taught in this SEO training include:

1. Keyword research
By doing keyword research, you can see the average number of times someone searches for a specific keyword phrase in Google each month.

Often times, the query that you think will be the most popular is often far from the truth.

Using tools like Ahrefs Keywords Explorer (https://ahrefs.com/keywords-explorer), you’ll learn how to use the “parent topic” of a term to determine the best keywords to target for your pages.

You’ll also learn what not to do (ie. keyword stuffing).

Keyword research gives you clues on the language you should use to let both Google and potential customers know what our page is about.

There are a few vivid examples in here to illustrate the best practices on how to do keyword research. If you want to sharpen your keyword research skills, I highly recommend watching this series on doing keyword research in 2018 and beyond.

2. On-page SEO
On-page SEO is the process of optimizing web pages with the intention to rank high in Google. If you want to rank #1 on Google, then your on-page SEO will need to be right on.

In this tutorial, you’ll learn 4 simple, yet highly effective tips to ensure you are following Google SEO best practices. Having optimized web pages will set the foundation for your success in search engine optimization.

It will help Google understand what your content is about and help your customers find you.

A few of the basic tips include:

– Title tags
– Meta descriptions
– Heading tags (or H1 tags)
– keyword usage
– content creation
– competitor analysis

Learn more about our top 10 on-page SEO tips that actually work in 2018 and beyond.

3. Off-page SEO
Off-page SEO is often referred to as link building.

Link building is the process of getting other websites to link to your web pages.

Basically, links act as “votes” or other people vouching for your website.

Backlinks work in a similar way that you would refer your friend to buy a product from your favorite store because you’ve tried it, used it, and loved it.

In general, the more quality backlinks you can get from relevant pages, the higher you’ll rank in Google.

Sam will show you how to find backlink opportunities and the key technique that SEOs use to build links, which is through email outreach.

I highly recommend watching our video series on competitor backlink analysis and link building here:

We also have another playlist on more “advanced” link building.

There’s a lot to learn with SEO marketing and we’re constantly adding new tutorials to help you learn and execute SEO in effective ways.

Be sure to subscribe for more actionable tutorials and grow your SEO and marketing knowledge.

https://www.youtube.com/AhrefsCom?sub_confirmation=1

STAY TUNED:
Ahrefs ► https://ahrefs.com/
YouTube ► https://www.youtube.com/AhrefsCom?sub_confirmation=1
Facebook ►https://www.facebook.com/Ahrefs
Twitter ►https://twitter.com/ahrefs

#SEO #SearchEngineOptimization #SEOTutorial

7 Top Email Marketing Tips For 2019 // Kimberly Ann Jimenez

Want to stay on top of what’s working NOW in email marketing? In this episode, I’m sharing my top 7 email marketing tips for 2019. 💸💸

✔️Free List Building Checklist: http://bit.ly/2KwtZiE

💻Get 50% OFF Your 1st Month In The Business Lounge here: http://jointheblounge.com

Get in-depth, practical examples of today’s episode over on the blog:
https://kimberlyannjimenez.com/2019/06/21/seven-top-email-marketing-tips/

📩 WATCH MORE EMAIL MARKETING TUTORIALS:

▼ RESOURCES MENTIONED

ConvertKit: http://bit.ly/2G3FlGp
MailChimp: http://bit.ly/2DipWBt
Blog For This Episode: https://kimberlyannjimenez.com/2019/0…
5 Steps To Building An Email List (Playlist): https://www.youtube.com/watch?v=qpWPg…
I Switched From OntraPort To ActiveCampaign To ConvertKit – Here’s Exactly Why: https://kimberlyannjimenez.com/2016/0…

▼ GRAB THESE FREEBIES

Learn How To Sell More On Your Blog Via My Brand New, Free Masterclass: https://kimberlyannjimenez.com/blog-class/

The Online Success Path, a step-by-step guide to launching, growing and scaling the profitable online business you’ve always dreamed about: https://kimberlyannjimenez.com/success-path/

How To Start A Blog Playlist: https://www.youtube.com/watch?v=PAgJgnFOHQU&list=PLmtiPJkhY8Nv8725xClD_g1Ga-4yND2nT

Learn Content Marketing Playlist:https://www.youtube.com/watch?v=l5gui0X0YF4&list=PLmtiPJkhY8Nt17Rif6gidynuXizpHblW2

▼ NEW AROUND HERE? START HERE.

Run Facebook Ads On A Budget: http://bit.ly/mystrategyforfbads
5 Steps To Start An Email List From Scratch: http://bit.ly/2wgV8hT
6 Stages Of A Successful Online Business: http://bit.ly/2x5CTsR

▼ MORE RESOURCES

Don’t forget to subscribe to our Podcast! : https://kimberlyannjimenez.com/podcast/

Come on over and join The Business Lounge’s FREE Mastermind Group: https://kimberlyannjimenez.com/mastermind

Learn to launch, grow or scale a profitable online business without spending thousands on a business coach. It’s my best work in one place. http://jointheblounge.com

▼GEAR I USE:

Camera: http://amzn.to/2xKmzOh
Camera Lens: http://amzn.to/2i8ZXAX
Microphone: http://amzn.to/2hcrmlW / http://amzn.to/2xvZVgE
Ring Light: http://amzn.to/2xwliOR
Tripod: http://amzn.to/2x0Leku

▼ FOLLOW ME ON SOCIAL

Facebook: https://www.facebook.com/KimAnnJimenez/
Twitter: http://twitter.com/kimannjimenez
Pinterest: http://pinterest.com/kimannjimenez
Instagram: http://instagram.com/kimannjimenez

Disclaimer: This post contains affiliate links, which means I receive a small commission at no extra cost to you if you make a purchase using these links.

Is Social Media Hurting Your Mental Health? | Bailey Parnell | TEDxRyersonU

Scrolling through our social media feeds feels like a harmless part of our daily lives. But is it actually as harmless at seems? According to social media expert Bailey Parnell, our growing and unchecked obsession with social media has unintended long term consequences on our mental health. As social media continues to become part of the fabric of modern life – the “digital layer” – abstinence is becoming less of an option. Bailey think it’s high time we learned to practice safe social before it’s too late. What are the common triggers? How are they affecting you over time? How can you create a more positive experience online? Bailey covers this and more in “Is Social Media Hurting Your Mental Health?”

Bailey Parnell was recently named one of Canada’s Top 100 Most Powerful Women. She is an award-winning digital marketer, public speaker and businesswoman with a talent for helping people tell better stories. Her work and expertise have been featured on CBC, CTV & in other local Toronto media. Bailey recently founded SkillsCamp, a soft skills training company where they help people develop the essential skills needed for professional success. She also currently works in digital marketing at Ryerson University.

Bailey is a frequent public speaker having spoken to more than 10 thousand people. She primarily speaks about social media, personal branding, and media and mental health. She guest lectured her first MBA class at 21-years-old and has been the youngest speaker as multiple academic conferences. She is currently pursuing her Masters in Communication and Culture with a research focus on social media and mental health, and holds an honours BA from the RTA School of Media at Ryerson.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

How To Start a PPC Campaign

With so much information to try and comprehend, starting a new PPC campaign can seem like an impossible task. Luckily for you SEMrush is here to lead you on your way to running the best PPC campaigns possible . Check out our brand new tutorial for how to get started with your PPC campaign! We’ll walk you through the entire process, utilizing several SEMrush tools – including the PPC Keyword Tool, Ads Builder Tool, Domain vs. Domain, and more!

Amazon PPC Tutorial From Beginner to EXPERT – COMPLETE Sponsored Ads Strategy, Step By Step

🎓 My FULL Amazon FBA Accelerator program 👉 https://rebrand.ly/accel19

💥 [FREE] Amazon Product Research Guide 👉 http://rebrand.ly/productresearch

💯 FREE Amazon FBA training 👉 http://nomadmillionaire.com/insights

🔎 PRODUCT RESEARCH:
Jungle Scout (SAVE 20%): https://rebrand.ly/junglesct20
Helium 10 (10% off for LIFE use code ‘NOMAD10’): https://rebrand.ly/h10
Viral Launch (15% off for LIFE): https://rebrand.ly/virallaunch50

💬GET REVIEWS:
Zonpages: https://rebrand.ly/zonpg
Feedbackwhiz (1 month free + 50% OFF): https://rebrand.ly/fwhiz

HOLY CRAP guys this video took me so long to make … Hope you find it incredibly valuable 😜😜

In this Amazon PPC Guide For Beginners I’m going to take you through Amazon PPC step by step, how does Amazon PPC work and how to setup & optimize Amazon PPC campaigns.

This is exactly how I’ve used Amazon PPC in my own Amazon business to generate OVER $300,000 in sales.

I wish that I’d had an Amazon PPC tutorial for beginners like this when I was starting because I had to spend thousands of $$$ to figure most of these things out the hard way!

Don’t miss the THREE MOST COMMON mistakes that new sellers make.

By the end of this video you will learn:

✅ What are Amazon Pay Per Click Ads & Why Do We Need Them? 2:30
✅ Hack 1 The Secret to Winning with Amazon Pay Per Click 05:02
✅ Hack 2 Make Amazon Ads Pay for Your Travel Expenses 11:55
✅ Hack 3 Get $50 in free Amazon PPC click credits 12:39
✅ How To Start Your First Amazon PPC Campaigns 13:12
✅ What Is The Difference Between Automatic & Manual PPC Campaign? 16:37
✅ Basic Definitions: Search Term, Keyword, Exact, Broad, Phrase Match 17:35
✅ Amazon PPC Strategy 19:20
✅ How to Setup Amazon PPC Campaigns In Campaign Manager 27:45
✅ Amazon PPC Campaign Search Term Optimization 34:38
✅ How To Use PPC Negative Match Keywords 42:10
✅ Amazon PPC Bid Optimization 47:12
✅ How Many Reviews Do You Need Before Starting Amazon PPC? 51:38
✅ Most Common Beginner Mistakes 52:38
✅ What To Do If You Still Need More Help 😉 54:45

Beginner & Advanced Tips & Tricks are spread within all of the above sections. Enjoy!

▬▬▬▬▬▬▬▬▬▬▬▬ ABOUT ME ▬▬▬▬▬▬▬▬▬▬▬
👋 Who Am I?

My name is Myles and I’m no different to you. Two years ago I left a dead end engineering job to travel the world and become financially free. I had a few failed starts – but I found Amazon FBA and the rest is history. Since learning how to sell on Amazon I’ve sold over $3,100,000, built the dream life for myself and helped thousands of people to escape the 9-5 grind for themselves. My dream and life goal is for as many people to reap the rewards of financial freedom that I’ve been lucky enough to receive. Join me if you want to learn how to start Amazon FBA, private label, how to earn passive income, make money online and live the best life possible. You have the power to change your life forever – it just takes a start.

🙋‍♂️ My Full Story: https://goo.gl/N1TkQC

One last request – if you enjoyed this, please leave me a comment, like & subscribe – it REALLY helps the channel grow! Thank you for watching and I’ll see you in the next video.

Cheers
Myles

SEO Agency Philadelphia
¤